Behavioral Signals

Guide to using Certain Signal to integrate with Salesforce, including tags, connections, flows, mappings, and troubleshooting.

Blog covering event planning, management, and related topics.

Release notes for Certain 7.0 including accessibility, digital events, speaker management, signals, and content display enhancements.

Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.

Instructions for managing account-level content blocks in Certain's Help Center, including creation, editing, and usage across Email Templates, Forms,...

Guide to using Certain Signal to integrate with other applications via Advanced Webhooks, including nested JSON and the standard Webhooks module.

Guide for integrating Certain Signal with Eloqua, including setup, tags, connections, flows, and troubleshooting.

Guide for integrating Certain Signal with third-party apps via webhooks, including setup of tags, connections, flows, and monitoring.

Details on configuring agenda sections for registration forms, including headers, grouping, display fields, and rules.

Guide for integrating Certain Signal with Marketo, covering setup, tagging, connections, flows, mappings, and troubleshooting.

Overview of Certain's Partner Program and partner ecosystem for technology and services partners.

A PDF guide detailing how to build dynamic email templates using Content Blocks and Display Rules, with content adapting based on registration values.

Instructions to activate waitlists for full agenda items within each agenda section of a form.

Documentation on Custom Event Data in Certain Help Center, including access, usage, and management of custom event data and questions.

Release notes for the 2025 Summer Release #6 (8.3.36), detailing fixes across agenda items, asset uploads, badges, display rules, event copy, registra...

Release notes for the 2025 Spring Release #1 (8.3.24), covering enhancements, admin-side Save Buttons, display rules copy, and bug fixes for forms log...

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and highlights the role of AI-powered event technology.

Overview of how Certain enables personalized, AI-powered attendee journeys from invitation to post-event follow-up to drive engagement and ROI.

Form to request a demo of Certain Buying Signals

Recap of a webinar on activating event intent data to convert engagement into revenue using AI-powered signals.

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

Certain introduces an AI-powered Question Generator to help event planners craft smarter, insight-driven survey questions.

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

An AI-powered overview of event management with Buying Signals, personalized experiences, forecasting, and security.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

Blog post about AI-powered personalization and Session Advisor AI to drive attendee engagement and revenue.

Explores how to capture and act on buying signals at events to drive revenue.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

An article detailing three methods to convert post-event engagement into sales-ready conversations using engagement signals, Agentic AI, and AI-powere...

Overview of Content Display concepts for event forms, websites, and emails, including Display Fields, Content Blocks, and Display Rules.

Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.

Best practices for naming Content Blocks and Display Rules to avoid server errors and issues with email templates.

Overview of common Signal Flow errors and recommended steps to resolve issues in registrations, retries, and third-party integrations.

Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.

Guidance to prepare ON24 for integration with Certain's Signal, including endpoint access and API token provisioning.

Guidance on using Display Rules to include Personal Agenda items in an Email Template.

Guide on using Content Blocks and Display Rules to create dynamic email templates based on registration values.

Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.

FAQ about API Fetch including its purpose, add-on status, access, and use cases.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A guide to real-time marketing and event automation in a post-digital era.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Guide to hosting product sessions at events to gather buying signals and drive product strategy.

Overview of using AI to personalize event marketing and convert attendees into customers.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...