June 28, 2024
Strategy 1: Encourage and Incentivize Attendee Engagement with Event Sponsors
Strategy 1 defines how attendee engagement with sponsors can boost sponsor loyalty.
An effective approach is to encourage attendees to engage with sponsors.
An event app like Touchpoint Ignite provides gamification features to turn event activities into engaging experiences.
This makes it easier for attendees to interact with sponsors.
Create engaging activities such as scavenger hunts, badge games, or competitions to promote interaction with sponsors.
For example, each time an attendee has their badge scanned or checks in at a booth, they earn points.
Add more points for taking photos with swag and posting them to the event’s social feed.
View a demo or engage with sponsors in the app to earn more points.
Consider offering prizes or incentives for attendees who participate in these activities.
This approach increases engagement and encourages attendees to visit more sponsor booths and learn about sponsor offerings.
The key is to create a dynamic environment where attendees are motivated to interact with sponsors in meaningful ways.
One of Certain’s customers implemented a gamification strategy for their events and witnessed a record high number of booth check-ins, which impressed sponsors.
By making sponsor interactions fun and rewarding for attendees, sponsor visibility is enhanced and the attendee experience improves.
Strategy 2: Offer Early Bird Discounts for Future Events with Post-Event Survey
Strategy 2 defines how to use post-event surveys and exclusive discounts to foster sponsor loyalty.
Another great strategy to ensure sponsor loyalty is to offer exclusive, early-early bird discounts for your next conference.
On the last day of the event, send sponsors a post-event survey that includes a discount code for next year’s conference upon completion.
This tactic serves a dual purpose: it encourages valuable feedback from sponsors and incentivizes their participation in future events.
This approach not only boosts chances of retaining sponsors but also provides critical insights to improve future events.
By making sponsors feel valued and offering exclusive benefits as well as an opportunity to share feedback, the overall event experience is enhanced and long-term loyalty is fostered.
Furthermore, this strategy helps secure early commitments from sponsors, which can be crucial for event planning and budgeting.
Knowing that committed sponsors exist in advance allows for more effective planning and resource allocation.
Strategy 3: Package and Share Relevant Event Learnings with Event Sponsors
Strategy 3 defines how to package and share relevant learnings with event sponsors.
After the event, package and share relevant learnings and insights with sponsors.
Touchpoint Ignite’s conversational AI interface allows generating tailored reports for event sponsors.
You can ask specific questions such as “What sessions had the most positive feedback from C-level security professionals?” or “What types of content are CMOs viewing?”.
Providing sponsors with detailed engagement stats and attendee feedback helps plan for and optimize future events.
These insights help sponsors understand what to expect from event audiences and enable proper planning.
This extra step demonstrates commitment to sponsor success and shows value in the partnership.
Sponsoring events is a significant investment, and sponsors constantly evaluate the ROI of their participation.
Offering tailored insights and actionable data goes a long way in proving the value of the event.
If sponsors were offered these options, they would be at the top of planners’ lists when budgeting for future events.
Building loyal, repeat sponsors is essential for the success and sustainability of events.
By encouraging attendee engagement with sponsors, offering exclusive discounts, and providing tailored event insights, a compelling value proposition is created that keeps sponsors coming back year after year.
The goal is to create a mutually beneficial relationship where event sponsors gain significant value from their investment.
With the right event management software, teams can transform events into valuable sources of revenue generation and customer engagement.
Focusing on these strategies can enhance sponsor satisfaction, increase event revenue, and build a strong community of loyal sponsors and exhibitors.
For more ideas on how to drive attendee and sponsor engagement, check out Certain’s Learning Center.
Written by Marcela Ricci, Event Marketing Manager.