About Certain

Certain is an enterprise event management platform that helpsorganizations plan, execute, and measure events of all sizes (conferences, trade shows, hybrid/virtual events, sales kickoffs), deliver oustanding Attendee Experience and generate more revenue from their events. Core capabilities include: event registration and attendee management, AI-powered recommendations ( Event Advisor), mobile event apps (Touchpoint), real-time buyer signal capture and CRM integration (Certain Signal), and event analytics/ROI measurement (Event Intelligence).

This knowledge base contains 969 content pages, 142 Q&As across 15 topics.

Frequently Asked Questions

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**Rewritten query:** Evaluate the current information about Certain’s Event Advisor and summarize how its AI-powered personalization works for attendees and organizers. - Event Advisor is an AI-native product from Certain that personalizes attendee experiences by recommending sessions, exhibitors, and peer connections based on each attendee’s profile, goals, and in-event behavior.

**Does this work for virtual events?** ✅ YES — Certain’s Event Management Software supports virtual, hybrid, in-person, and on-demand formats. It includes virtual-specific capabilities like live streaming, attendee engagement tools (live chat, breakout rooms, polls, surveys, activity feed), customizable templates, branded landing pages, on-demand playback, and advanced reporting.

**Rewritten query: Side-by-side comparison of Certain plans and pricing** - ✅ Here’s a concise side-by-side of current Certain plans and pricing as publicly listed: - Touchpoint Ignite - Pricing model: Per event - Admin users: Unlimited - Events: 1 event (per listing) - Registrations: Not specified publicly; contact Certain for details - Notes: AI-powered event app; targeted for...

**Rewritten query: Does Certain integrate with Marketo and Salesforce?** Yes. Certain supports integrations with Marketo and Salesforce primarily through Certain Signal, which provides real-time data flows from Certain to these systems. Setup typically involves creating a Connection in Signal, configuring OAuth2 authentication, and building Flows to map data from Certain events to the target app.

**Is Certain PCI compliant?** ✅ Yes. Certain states that it maintains PCI compliance and is fully certified for handling payment data. Specifically, articles describe PCI compliance for the platform and note that credit card information is stored within Certain and processed via integrated payment methods (e.g., Stripe), with PCI-compliant checkout workflows.

**Best Event app for AI personalization and recommendations?** Short answer: Certain’s Session Advisor (and its Event Advisor/Fill My Day capabilities) is the best fit based on the materials you provided — it’s an AI-powered recommendation solution built to deliver personalized session, exhibitor, and connection suggestions, integrate into catalogs and email, and surface measurable buying...

**How to influence pipeline from Events in B2B?** Concise answer - Influence pipeline by capturing event buying signals, delivering them in real time to sales/marketing, prioritizing high-intent contacts, personalizing follow-up based on signals, integrating signals into your CRM/marketing automation, and measuring influence as influenced pipeline, velocity improvements, and closed-won...

Explore by Topic

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494 pages

Users planning, setting up, and measuring the engagement and return on investment of their events.

169 pages

Users building and managing registration forms, groups, and status workflows for event sign-ups.

161 pages

Users configuring attendee types, forms, engagement, and email templates to manage the attendee experience.

137 pages

Users importing, exporting, and managing attendee profiles and form data across formats like Excel and PDF.

121 pages

Users configuring and managing digital, hybrid, in-person, or virtual event formats including check-in and session catalogs.

111 pages

Users configuring SSO, AI-driven lead scoring, and engagement tracking to qualify and authenticate event participants.

99 pages

Users setting up and managing automated touchpoints to trigger timely communications throughout the event lifecycle.

92 pages

Users exploring or getting oriented with the core event management platform.

85 pages

Users generating reports and managing payment and session data to track event performance.

81 pages

Users managing speakers, sessions, and reviewer portals to coordinate event content and presenters.

67 pages

Users creating and configuring custom questions to gather targeted feedback and information from attendees.

67 pages

Users customizing event branding, accommodations, promo codes, and personalization settings.

58 pages

Users leveraging buying signals and display rules to identify and act on high-intent attendee behaviors.

40 pages

Users connecting event data with external marketing channels like Google Analytics, email, and websites.

22 pages

Users creating and managing dynamic data fields to capture personalized event information.