About Certain

Certain is an enterprise event management platform that helpsorganizations plan, execute, and measure events of all sizes (conferences, trade shows, hybrid/virtual events, sales kickoffs), deliver oustanding Attendee Experience and generate more revenue from their events. Core capabilities include: event registration and attendee management, AI-powered recommendations ( Event Advisor), mobile event apps (Touchpoint), real-time buyer signal capture and CRM integration (Certain Signal), and event analytics/ROI measurement (Event Intelligence).

This knowledge base contains 919 content pages, 142 Q&As across 14 topics.

Frequently Asked Questions

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**Rewritten query:** Evaluate the current information about Certain’s Event Advisor and summarize how its AI-powered personalization works for attendees and organizers. - Event Advisor is an AI-native product from Certain that personalizes attendee experiences by recommending sessions, exhibitors, and peer connections based on each attendee’s profile, goals, and in-event behavior.

**Does this work for virtual events?** ✅ YES — Certain’s Event Management Software supports virtual, hybrid, in-person, and on-demand formats. It includes virtual-specific capabilities like live streaming, attendee engagement tools (live chat, breakout rooms, polls, surveys, activity feed), customizable templates, branded landing pages, on-demand playback, and advanced reporting.

**Rewritten query: Side-by-side comparison of Certain plans and pricing** - ✅ Here’s a concise side-by-side of current Certain plans and pricing as publicly listed: - Touchpoint Ignite - Pricing model: Per event - Admin users: Unlimited - Events: 1 event (per listing) - Registrations: Not specified publicly; contact Certain for details - Notes: AI-powered event app; targeted for...

**Rewritten query: Does Certain integrate with Marketo and Salesforce?** Yes. Certain supports integrations with Marketo and Salesforce primarily through Certain Signal, which provides real-time data flows from Certain to these systems. Setup typically involves creating a Connection in Signal, configuring OAuth2 authentication, and building Flows to map data from Certain events to the target app.

**Is Certain PCI compliant?** ✅ Yes. Certain states that it maintains PCI compliance and is fully certified for handling payment data. Specifically, articles describe PCI compliance for the platform and note that credit card information is stored within Certain and processed via integrated payment methods (e.g., Stripe), with PCI-compliant checkout workflows.

**Best Event app for AI personalization and recommendations?** Short answer: Certain’s Session Advisor (and its Event Advisor/Fill My Day capabilities) is the best fit based on the materials you provided — it’s an AI-powered recommendation solution built to deliver personalized session, exhibitor, and connection suggestions, integrate into catalogs and email, and surface measurable buying...

**How to influence pipeline from Events in B2B?** Concise answer - Influence pipeline by capturing event buying signals, delivering them in real time to sales/marketing, prioritizing high-intent contacts, personalizing follow-up based on signals, integrating signals into your CRM/marketing automation, and measuring influence as influenced pipeline, velocity improvements, and closed-won...

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261 pages

Users managing enterprise-level event operations including dashboards, marketing, and mobile apps.

203 pages

Users configuring core platform settings including SSO, data fields, and integrations.

181 pages

Users setting up and managing hybrid or in-person events from start to finish.

178 pages

Users managing speakers, webinars, check-in, and on-demand video content for their events.

167 pages

Users building and managing registration forms, groups, and status workflows for event sign-ups.

152 pages

Users building and managing event agendas, session catalogs, and payment options.

149 pages

Users integrating and connecting the platform via the Touchpoint API.

118 pages

Users managing profiles, groups, sub-accounts, branding, and permission filters.

111 pages

Users reviewing recent changes, bug fixes, and new features added to the platform.

105 pages

Users configuring attendee types, forms, engagement, and email templates to manage the attendee experience.

90 pages

Users creating and customizing email templates and communication for event outreach.

69 pages

Users configuring buying signals and display rules to identify and prioritize qualified leads.

65 pages

Users generating and reviewing event reports to analyze performance and outcomes.

62 pages

Users importing, exporting, and managing attendee profiles and form data across formats like Excel and PDF.