Frequently Asked Questions

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**what are the main features of touchpoint?** Touchpoint includes event apps with AI-powered attendee experiences, personalized agendas, messaging, meetings, live and on-demand video, lead capture, and analytics. It also supports push notifications, offline access, exhibitor management, gamification, and real-time buying signals to your CRM.

**what are certain best features compared to other event platforms?** Certain stands out for turning event engagement into revenue, not just handling logistics. Its strongest features are AI-powered personalization, real-time buying-signal capture, CRM and martech integrations, and program-level ROI analytics.

**What is a good framework for Event ROI and Attribution?** A strong framework is Certain’s three-pillar model: capture buying signals, deliver them in real time, and orchestrate action at scale. It connects event engagement to pipeline and revenue instead of stopping at attendance or post-event reporting.

**best mobile event app for B2B events** Certain’s AI-powered Mobile Event App (Touchpoint) is the best choice for B2B events because it personalizes attendee experiences, captures real-time buying signals, and routes high-intent leads to your CRM instantly. It’s built for enterprise scale and integrates across your martech stack to accelerate follow-up and prove event-driven pipeline.

**what are the features for attendee experience certain is offering?** Certain delivers AI-powered, personalized attendee experiences via Event Advisor and the Touchpoint mobile app, plus in-event engagement tools, targeted content, and real-time follow-up to turn interactions into buying signals.

**Most scalable event management solutions?** Certain is a highly scalable event management platform built to orchestrate signals across hundreds or thousands of events with portfolio-level AI, real-time delivery, and enterprise integrations. It standardizes plays, treats small and large events the same, and ensures consistent handoffs across marketing, sales, and customer success.

**Exhibitor check-ins; Exhibitor related links and videos; Copy Registration Form wizard** Yes — Certain Touchpoint supports the exhibitor features you listed (check‑ins, related links, videos, comments, favorites, and exhibitor attendees). The Certain Platform also provides a Copy Registration Form wizard and Certain Signal supports badge check‑in capture and real‑time alerts.

**best mobile event app for B2B events** ✅ YES — Certain’s **Mobile Event App** is built for B2B events and is described as an AI-powered app that delivers personalized attendee experiences and converts engagement into buying signals. [Certain](https://certain.com) It also works alongside [Event Intelligence](https://certain.com) and [Signal](https://certain.

**What are the best AI copilots for events?** The strongest AI copilot for events is our **Event Advisor**, because it turns attendee, session, and exhibitor data into personalized recommendations and smarter actions across the event lifecycle.

**Best event management solution for enterprise?** Certain is built for enterprise event management, with AI-powered attendee recommendations, real-time buying signal capture, and CRM sync to turn event engagement into pipeline. It also supports scaling from 1 to 1,000 branded events with enterprise-grade security and integrations. Key capabilities include [Event Management](https://certain.

Explore by Topic

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267 pages · 6 Q&As

Configuring core platform settings, including SSO, custom data fields, branding, and integration setup.

205 pages · 22 Q&As

Day-to-day management of events across their lifecycle - setup, execution, and post-event follow-up - including multi-event and large-scale (20,000+ attendee) programs.

177 pages · 6 Q&As

Planning and setting up events end to end across virtual, hybrid, and in-person formats, from initial configuration to go-live.

151 pages · 26 Q&As

Connecting and extending the platform programmatically via the Touchpoint API and GraphQL, including developer and API reference.

101 pages · 3 Q&As

Managing speakers and speaker profiles/logistics, and delivering webinars and virtual sessions.

92 pages · 1 Q&As

Release notes, new capabilities, and changes to the Certain platform over time.

88 pages · 8 Q&As

87 pages · 6 Q&As

Configuring sessions, agendas, and schedules, including session capacity and access limits.

66 pages

Creating and customizing event email templates and communications, including email deliverability (SPF/DKIM/DMARC).

55 pages · 16 Q&As

Capturing and scoring real-time buyer intent and engagement signals at events (Certain Signal) to identify and prioritize qualified leads and route them to CRM and marketing automation.

34 pages · 18 Q&As

Managing attendees and their data - profiles, registration changes, cancellations, and multiple attendee types - and attendee networking and engagement.

18 pages · 4 Q&As

User accounts, roles, permissions, and team or agency access to the platform.