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Events are the Tried-and-True GTM Channel for B2B Companies in 2026
Events are presented as the tried-and-true GTM channel for B2B companies in 2026, with emphasis on buyer access, signal capture, and speed for follow-...
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How Do Events Reveal the Buying Committee?
Events reveal the buying committee by surfacing cross-functional behaviors before CRM stages. The article explains event compression and how connectin...
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Why Are Events the Best First-Party Data Source for Sales?
Events are the best first-party data source for sales because they produce more declared, attributable buyer behavior per person than any other channe...
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Why Did Martech Never Integrate Events? The Category Left on the Table
Martech never integrated events because the events business looked operationally messy to platform acquirers. Orchestration separates intelligence fro...
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In-Person Events Easily Planned, Delivered & Repeated
Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.
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ALL EVENT TYPES
Certain “ALL EVENT TYPES” page describes in-person, virtual, and hybrid event formats, badge scan signals captured, lead score 92/100, and push to sal...