Overview
Session Advisor AI is an advanced, paid feature within the Certain Platform.
Session Advisor AI delivers personalized session recommendations.
The recommendations are based on attendee profiles, stated interests, past event data, and insights from similar attendees.
Recommendations are delivered through an embedded script in the Session Catalog.
Recommendations can also be included in email communications.
Attendees receive tailored suggestions wherever they engage with event content.
How Session Advisor AI works
Attendee Profile Analysis analyzes organization, job title, industry, registration details, and attendee questions.
Session Matching compares attendee data to session metadata such as titles, types, tracks, descriptions, and custom fields.
Behavior-Based Recommendations use past attendance and engagement to match attendees with new sessions.
Interest-Based Popularity considers session popularity among attendees with similar profiles.
Exploration Options allow attendees to explore similar sessions.
The described process maximizes attendee engagement by providing relevant recommendations.
What makes Session Advisor AI unique?
- Deep Attendee Understanding analyzes comprehensive attendee profiles, including job title, industry, organization, registration details, and responses to attendee questions.
- Advanced Session Matching uses session titles, types, tracks, descriptions, and custom fields to align recommendations with attendee needs.
- Behavioral Insights Across Events leverage past event data to provide continuity across events.
- Interest-Based Popularity uses patterns of attendees with similar profiles and interests to identify relevant sessions.
- Seamless Multi-Channel Delivery enables recommendations to be delivered via the Session Catalog and via email communications.
- Explore Similar Sessions helps attendees discover additional sessions tailored to evolving interests.
- This combination enables personalized engagement by aligning recommendations with attendee interests.
Who Session Advisor AI is designed for
- Event Organizers use Session Advisor AI to match participants with relevant sessions.
- Attendees use Session Advisor AI to save time by curated sessions aligned with their professional needs and past behaviors.
- Marketers use Session Advisor AI to deliver personalized recommendations via email and other channels.
- Event Technology Teams use Session Advisor AI to offer a premium AI-driven feature without extensive custom development.
Integration and Setup
How do I integrate Session Advisor AI into my session catalog(s)?
- Enable Recommendations: The services team enables the session recommendation feature for your event and guides you through the setup process.
- Configure the Widget: A script, also referred to as a website plugin or widget, is configured to integrate into your session catalog.
- Display Options: The widget can display recommendations in a carousel or grid view, styled to match the catalog.
- Apply Filters and Limits: Filters can exclude specific sessions; limits can control the number of recommendations shown per attendee type or stop displaying after an attendee has registered for a certain number of sessions.
- Customize Display Settings: The widget layout and functionality can be tailored to meet your event's needs.
Functionality and Performance
How often are recommendations updated?
Recommendations are batch processed every 24 hours. For attendees who access the session catalog shortly after registering, on-demand recommendations are generated within 5 minutes.
How accurate are the recommendations?
Session Advisor AI delivers highly accurate recommendations by leveraging advanced machine learning algorithms and comprehensive attendee and session data.
- Data-Driven Insights: Recommendations are informed by a deep analysis of attendee profiles, session metadata, and engagement history.
- Continuous Learning: The AI improves over time by analyzing attendee interactions, refining its recommendations based on what attendees engage with most.
- Precision Matching: By comparing attendees with similar profiles and preferences, the system identifies sessions that are likely to resonate with specific individuals.
- Customizability: Filters and limits configured during setup further ensure recommendations are relevant and aligned with event goals.
- Actual accuracy depends on the quality and completeness of the input data.
Privacy and Security
How is attendee data protected?
Attendee data protection is a top priority and is described in our privacy policy.
All Personal Identifiable Information (PII) is anonymized before it is analyzed by Session Advisor AI, ensuring that sensitive data is never exposed during the recommendation process.
For full details on how we protect and handle attendee data, please refer to privacy policy.
Related articles
- Controlling Which Sessions Display on the Session Catalog
- Adding Sessions - One by One or Via Import
- Catalog - Designing the Registrant Login Session Experience
- Accommodations Guide