Overview
SAN FRANCISCO — Certain today announced the launch of Event Advisor, a new AI-native product.
Event Advisor delivers personalized recommendations to event attendees.
Event Advisor converts engagement into real-time buying signals for sales and marketing teams.
MAP stands for Marketing Automation Platform.
Event Advisor guides each attendee through sessions, exhibitors, and peer connections that align with their interests and business priorities.
Event Advisor captures high-intent behavioral signals and routes them directly into CRM and MAP systems.
Revenue teams can act on these signals without delay.
Companies have struggled for years to offer exceptional attendee experiences while driving measurable outcomes from their events.
Event Advisor analyzes each attendee’s interests, past engagement, and real-time behavior.
Event Advisor recommends sessions, exhibitors, and people to meet delivered via web widgets, in-app cards, and personalized emails.
Key capabilities
- Personalized session and exhibitor recommendations are based on each attendee’s stated interests, historical engagement from previous events, and real-time behavior.
- Suggested attendee matchups help participants build targeted connections with peers.
- The attendee matchmaking feature is coming soon.
- Customizable web widgets add personalized recommendations to any web page or web app, such as event websites and mobile apps.
- Personalized emails offer attendees tailored recommendations.
- Self-starting, private, and configurable AI models.
- Analytics on recommendations served and accepted throughout the event lifecycle.
- Interactions are converted into actionable buying signals that flow into CRMs, marketing and sales automation systems, collaboration tools, and more.
- Turnkey configuration for event marketers who need fast deployment and minimal setup.
Availability and quotes
Early adopters are seeing the impact.
Christina Thelen, President of Grand Connection, said, "Anything we can do to give ourselves a leg-up on our competition is paramount, and offering AI to assist attendees in the registration and scheduling process puts us at the front of the pack."
Event Advisor is available now for companies running any type of event, including conferences, field events, customer summits, and partner programs. It integrates with Certain’s event solutions but can also be deployed alongside any third-party event management, registration, and mobile app.
About Certain
Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue. Powered by AI and built for scale, Certain captures real-time engagement and transforms it into buying signals, helping event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales. With seamless data orchestration, turnkey intelligence, and enterprise-grade security, Certain ensures every event drives measurable business impact.
Learn more at www.certain.com.