Overview
Certain launched its AI-powered event buying signals solution.
These signals transform engagement data into actionable insights that empower marketers to convert attendees into buyers.
The solution addresses key B2B marketing challenges in enterprise events.
Addressing a Critical Business Need
First-party buying signals are the most important asset Certain can deliver to marketers.
Buying signals communicate attendee sentiment and interest in doing business.
Everything Certain does is designed to capture all relevant event activity and guide the marketing and sales executive to more pipeline and closed deals.
The Product Suite
Signal
Signal is an innovative data orchestration solution that delivers data and acts in real-time to create and seize opportunities for marketing and sales.
Session Advisor AI
Session Advisor AI is an AI-powered tool that optimizes attendee session selection through curated recommendations tailored to meet attendee needs while aligning with event sponsors’ offerings.
Content Hub
Content Hub is a rich library of live and on-demand content that engages attendees, addresses their needs, influences and drives conversions.
Touchpoint Ignite
Touchpoint Ignite is an all-in-one engagement tool that drives and captures attendee interaction, delivering a stream of data to marketers.
Using generative AI, marketers can interact with their analytics to drive business growth and optimize future events.
Certain Event Intelligence
Certain Event Intelligence is a comprehensive view of the entire event cycle, delivering AI-based marketing insight to executives from the complete event cycle.
These solutions integrate seamlessly with existing event technologies, offering both an end-to-end event management solution as well as standalone enhancements to an existing tech stack.
Availability and Pricing
The Certain AI-powered suite of buying signals solution is available today for medium and large enterprises.
Flexible subscription models tailored to business needs align with marketing budgets.
For more information about Certain and its products, visit Certain.com or contact zarsala@certain.com.
About Certain
Certain is a leading event technology company that specializes in providing innovative and scalable solutions to manage, analyze, and enhance event experiences.
With a focus on harnessing the power of data and AI, Certain offers tailored solutions that meet the evolving needs of event organizers and attendees alike.
With a focus on driving engagement and delivering measurable results, Certain’s platform is trusted by some of the world’s largest enterprises to power their events.
[JSON-LD] { "@context": "https://schema.org", "@type": "TechArticle", "headline": "Certain Launches Powerful Event Buying Signal Solution to Fuel Pipeline Growth and Revenue", "description": "Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.", "datePublished": null, "contentFreshness": "assumed-current", "inLanguage": "en", "keywords": ["AI-powered", "Buying Signals", "Event Management", "Signal", "Session Advisor AI", "Content Hub", "Touchpoint Ignite", "Event Intelligence"], "about": { "@type": "SoftwareApplication", "name": "Certain AI-powered Event Buying Signals Solution", "applicationCategory": "Event Marketing Technology", "description": "A suite that captures and activates first-party event buying signals to improve marketing and sales outcomes." }, "mainEntity": { "@type": "Thing", "name": "First-party event buying signals" }, "geo_quality": { "fluency_applied": true, "issues_fixed": ["vague_referents", "compound_sentences", "missing_definitions"], "rewrite_count": 5 } } [/JSON-LD]