Overview
Certain Signal seamlessly orchestrates event data flows between event management systems and your mar-tech stack.
Signal streamlines workflows to simplify event registration and management. These event interactions become curated, actionable buying signals that fuel marketing and sales.
Enterprise-Grade Data Orchestration
The Event Data Orchestration Engine
Certain Signal streamlines event creation, registration, and data enrichment to deliver more personalized attendee experiences.
It tracks every interaction and orchestrates a continuous flow of intelligent, buyer-ready signals, turning fragmented touchpoints into real-time, actionable data streams.
Standardized, Ready-to-Use Data
Signal automatically cleans, enriches, and maps event data from and to any source.
The results deliver consistent records, richer profiles, and actionable insights across the marketing ecosystem.
Signal orchestrates workflows with event solutions like webinar platforms and lead capture systems, creating a seamless attendee experience without the hassle of building or maintaining point integrations.
Built for Scale and Flexibility
Signal is designed to handle complex data flows and large-scale integrations.
It scales effortlessly as systems grow, maintaining speed, data quality, and compliance.
The platform is self-healing and automatically monitors and reprocesses failed transactions.
Accelerate Sales with Event Intelligence
Instant Activation of Buyer Intent
Capture and act on attendee interests the moment they occur.
Signal enables instant triggers and personalized outreach before attendees even leave your event.
These actions include messaging your executives and creating follow-ups in your CRM.
They also include adding an attendee to a marketing campaign and passing critical intent information for better attendee personalization.
Higher-Quality Leads & Lead Scoring
Signal feeds your CRM, CDP, and marketing automation systems with enriched, standardized demographic, behavioral, and intent data.
Algorithms can score and prioritize high-value leads.
Faster Sales Cycle
Follow up on leads in minutes, not days.
Sales teams engage faster with context-rich insights.
These insights come from clean, actionable data available across your stack.
Measurable ROI
Understand exactly which events, sessions, and interactions drive pipeline.
Event engagement data directly fuels attribution models and campaign analytics.
Pipeline and revenue are traced back to specific actions at events.
Actionable buying signals help increase and accelerate pipeline and support sales and marketing teams to act before the event ends.
Intelligent Event Management
Automate
Automate every step of the event lifecycle.
From registration triggers to post-event content downloads, Signal automates the journey.
Automation includes inviting or registering attendees from the CRM or email campaigns.
Attendee profiles are enriched through automation.
Automation can launch campaigns based on attendee types and status.
Dynamic synchronization ensures attendee actions update across the tech stack.
The system supports creation, deletion, and updating of records.
Scale
Scale with enterprise-grade reliability and performance.
Signal handles thousands of event data transactions per minute.
Self-healing capabilities automatically retry failed data flows.
Rich dashboards and activity feeds keep teams informed of transaction volume and activity details.
Powerful troubleshooting tools resolve connectivity problems and mapping issues.
Connect Any Application
Connect CRMs, marketing automation, webinar and event tech solutions, in-house data stores, and more.
Signal connects every event data source through intelligent workflows.
The platform offers a rich set of connectivity options, including webhooks, REST APIs, scheduled data fetches, Amazon S3, and a variety of pre-built connectors and mappings.
Automate Flows Across the Event Lifecycle
From registration triggers to post-event content downloads, Signal automates every step of the journey.
Dynamic synchronization ensures that attendee actions instantly update across the tech stack.
The system supports creation, deletion, and updating of records.
Scale with Confidence
Connectors and mappings support large-scale data flows.
Self-healing capabilities monitor connections and retry failed data flows.
Dashboards and activity feeds provide transparency into data flow health and performance.
Troubleshooting tools help resolve connectivity problems and mapping issues.
Balancing Power and Ease of Use
Connectors Setup
Pre-built and custom connectors exist for CRMs, marketing automation, and event tech.
Data mapping and transformation workflows are streamlined.
Visual Flow Builder
No-code mapping and transformation of data objects across systems.
No-code design and deployment of multi-point data flows.
Monitoring & Self-Healing
Automatic retries for failed connections due to intermittent issues.
Dashboard and troubleshooting tools monitor data flow health and performance.
Governance & Compliance
Maintain data integrity and compliance across all systems.
Enterprise-grade access control and audit trails keep data protected and transparent.
> "They have great integration capabilities with additional modules." > — Non-profit organization manager
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The Backbone for a Connected Event Ecosystem
Certain Signal powers a unified event intelligence environment, seamlessly integrating with Certain’s product suite and mar-tech ecosystem.
Integration with Certain’s Event Management Product Suite
Event Management Platform
Powers end-to-end execution of event programs from registration to post-event analytics — all in one unified, scalable system.
Touchpoint Mobile App
Delivers personalized experiences for attendees that drive engagement and attendee satisfaction while capturing rich, actionable engagement data.
Event Intelligence
Transforms data into actionable insights for marketers and event planners, helping measure impact, improve future events, and increase ROI.
Integration with Leading Event and Martech Apps
Extend the power of Signal with plug-and-play integrations into existing CRM, marketing automation platforms, best-of-breed event solutions, data marts, and analytics tools.
Works Seamlessly With
- CRMs
- Marketing Automation
- Webinar platforms
- Lead capture systems
- Data marts
- Analytics tools
Get Started with Certain Signal
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Drive Greater Revenue and Results From Your Events
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