Insights for the AI-forward event marketer. Playbooks, research, and product news on turning events into pipeline.
Featured posts
The Event Is the New Sales Floor: How AI Turns Physical Presence Into Pipeline
Buyers reveal far more in person than they do online, where anonymous research hides intent.
On a show floor, time is finite, questions get asked out loud, and buying committees show themselves.
Real-time event intelligence puts that context in front of the seller while the buyer is still in the room.
Jul 28, 2026
The Highest-Intent Moment Your Agentic GTM Stack Can’t See
Revenue teams have built agentic stacks that score, route, and respond in seconds.
The most concentrated buyer-intent moment they own stays invisible to those agents.
The invisible moment is the moment a prospect walks up to your event check-in table.
Jul 21, 2026
What Buying Signals Can You Capture at Event Check-In?
Event check-in captures two buying signals at once.
Event check-in captures who arrived.
Event check-in also captures which colleagues came with the arrival.
Event check-in captures what a verified buyer tells you directly.
The value of both buying signals depends on whether that intelligence reaches your teams while the buyer is still in the building.
Jul 14, 2026
Why Did Martech Never Integrate Events? The Category Left on the Table
Martech acquired everything except events.
Martech acquired everything except events because the events business looked operationally messy to platform acquirers.
That decision is now expensive.
Events generate the behavioral signals AI agent stacks need most.
An orchestration layer finally separates that intelligence from the logistics.
Jul 9, 2026
Leadership
Does the AI Agent You Pick Matter More Than the Data You Feed It?
No.
Every agent platform reads the same foundational inputs.
Targeting and prioritization converge across vendors.
The edge comes from a data layer your competitors can't replicate.
The data layer is first-party engagement data from the events you already run.
Jul 7, 2026
Why Are Events the Best First-Party Data Source for Sales?
Events are the best first-party data source for sales.
Events produce more declared, attributable buyer behavior per person than any other channel.
The advantage compounds when the organization captures what reps experience across planning.
The advantage compounds when the organization captures what reps experience across the event.
The advantage compounds when the organization captures what reps experience across the 72 hours after.
Jul 2, 2026
More posts (older)
Orchestrate At Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO Certain Your sales rep just got a Slack notification.
It says: “Sarah Chen, Director of IT Security from Acme Corp,”
READ MORE →
Introducing Event Advisor: How AI Is Transforming Event Personalization
January 7, 2026
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale.
In our recent webinar, we officially introduced Event Advisor, our new AI-powered
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Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
December 17, 2025
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
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Deep Dive Into Event Intelligence: Capturing Event Buying Signals
December 9, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth.
She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
READ MORE →
The Three-Pillar Framework For Turning Event Data Into Revenue Intelligence
November 20, 2025
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams benefit orchestrating company events often breathe
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Dreamforce 2025 Decoded: Turn Your Next Event Into A Revenue Engine
November 11, 2025
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events.
Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
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Architecting Events For ROI: The Fastest Path To Buyers
September 17, 2025
The biggest advantage of running your own events is owning the cycle and the data.
You design the experience to deliver value for attendees, and you build the marketing cycle
READ MORE →
Beyond Badge Scans: How Smart Sales Teams Extract Real Value From Events
September 4, 2025
Is your event playbook broken?
Marketing teams often focus on attendance numbers and produce generic lead lists for sales.
The real opportunity is visible just below the surface: behavioral intelligence
READ MORE →
Events Create Moments. Signals Turn Them Into Revenue.
August 20, 2025
Most event teams stop measuring when the smiles start.
That's the signal to begin the real work.
Walk into any post-event debrief and you'll hear the same metrics: attendance rates,
READ MORE →
What To Look For In AI-Powered Event Technology
July 16, 2025
As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success.
Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opaque,
READ MORE →
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Event Management Technology From Certain
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Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
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Engage Attendees Touchpoint Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software Learn More →
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