Can attendance be tracked in real time?

Yes — Certain captures session attendance as an event data point and delivers those attendance signals to systems in real time (signals can move from the event environment to systems of record within seconds).

Supporting details:

• Attendance by itself is a data point; pairing it with engagement (polls, downloads, booth interactions) produces higher‑fidelity buying signals that our platform classifies and surfaces immediately using AI. Deep Dive into Event Intelligence: Capturing Event Buying Signals
• Our Three‑Pillar approach emphasizes that signals should "move from event environment to systems of record within seconds" and arrive with context where teams already work. Orchestrate At Scale: Turning Signals Into Systems
• We capture attendance and related engagement, use AI to score and explain why the signal matters, and deliver it to CRMs, collaboration tools, or workflows for immediate action. How Do You Orchestrate Event Signals at Scale?