Event Planning

Event Signal Playbook Part 2 explains orchestration at scale for event signals, including the infrastructure layer, intelligence layer, field stack ca...

A guide for event programs to capture, orchestrate, score, and route behavioral buying signals in real time across a portfolio. Focus: orchestration a...

Turn Engagement Signals into Pipeline is a practical session on closing the loop between event engagement and pipeline, with a focus on speed-to-lead ...

The Ultimate AI Tech Stack for Event ROI reference architecture for the AI-powered event tech stack: registration intelligence, generative content, si...

A 22 min guide playbook about shifting from individualized event ROI to a holistic event intelligence strategy across the entire program for the 2026 ...

A practical eBook on using AI and event intelligence to turn every attendee moment into a buying signal, then convert engaged buyers into long-term br...

A 9-step playbook for driving, capturing, and acting on attendee engagement data to connect events to measurable business results.

How AI and event intelligence turn raw engagement data into deep buyer insights, so marketers can navigate event data challenges and accelerate every ...

Ultimate Guide to Event Data Orchestration covers collecting, consolidating, and activating event data with integrations, AI, and event intelligence t...

The Event Signal Playbook, Part 2 of 2 explains event signal orchestration: a two-layer stack (Signal Connector and Signal) that captures, normalizes,...

Architecting Events for ROI: The Fastest Path to Buyers explains how owning the event cycle and data creates attendee buying signals and sales pipelin...

A framework for Event Intelligence that turns event data into revenue intelligence using three pillars: capture buying signals, deliver signals in rea...

Deep Dive into Event Intelligence: Capturing Event Buying Signals. The article explains buying signals, separates real signals from noise, and discuss...

A discussion of real-time signal delivery in Event Intelligence for revenue teams, including definitions, batch vs streaming architecture, buying comm...

Orchestration at scale routes event buying signals to marketing, sales, and customer success with contextual delivery tied to actions, completing the ...

From Signals to Revenue: Making Event Intelligence Work for Your Team explains the Three Pillars of Event Intelligence: capturing buying signals, deli...

Events represent buyer intent. The post defines a three-pillar framework for signal orchestration: capture signals, deliver them in real time, and orc...

How do you orchestrate event signals at scale by capturing intent, readiness, and risk, delivering in seconds with context, and routing through shared...

Event check-in captures two buying signals at once: behavioral arrival data and declared intent from a verified buyer, plus guidance on what each reve...

How AI turns physical presence into pipeline by explaining why digital engagement hides buyer intent and why real-time event intelligence gives seller...

Events grew faster than any other marketing line this year. Proving event return is an orchestration problem, not a measurement problem, with proof bu...

Certain offers flexible plans with custom quote pricing for Event Management Platform, Intelligence & Signals, and Touchpoint & Mobile, including Sing...

Prove event ROI. Accelerate pipeline. Guides, infographics, and on-demand webinars to help event marketers turn every event into measurable revenue.

Event Intelligence provides dashboards, conversational AI, one data repository, and revenue attribution that connect session-level engagement to close...

Certain HYBRID EVENTS page describes unified attendee experience, platform flexibility, cross-channel signals, AI personalization, unified analytics, ...

Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.

Certain “ALL EVENT TYPES” page describes in-person, virtual, and hybrid event formats, badge scan signals captured, lead score 92/100, and push to sal...

Certain for sales professionals turns event attendees into pipeline using real-time buying signals, prioritized lead lists, AI intent scoring, and CRM...

Buying signals for event engagement. Certain converts attendee interactions into actionable buying signals with an AI signal engine for intent scoring...

Certain is an event intelligence platform that captures buying signals from every attendee interaction and routes them to your CRM while they are stil...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

Start With the Revenue, Then Pick the Date: How to Plan an Event for Pipeline explains how event teams can plan around revenue objective before lockin...