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Travel Information (Event Setup)
Event Setup includes Travel Information (Event Setup) when the Travel Module is activated for an event. The page documents Travel Questions and Travel...
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Custom Event Data
Custom Event Data is event-builder-created question content that is not answered by registrants. It is used for internal reporting and for conditions ...
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Build and Manage an Event - Step 2
Step 2: Fill in Basic Details. Guidance for Certain page sections: Plan > Event Setup > Details, Plan > Configure > Options, Plan > Event Setup > Atte...
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Copy Event (Wizard)
Copy Event (Wizard) instructions, including Steps 1–7, event attributes, and notes about copying to sub-accounts and custom report inclusion rules.
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Touchpoint Stream Webinar
Touchpoint Stream allows you to host interactive virtual and hybrid events, and bring your event experience, content and data into one flexible and ea...
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System Timestamps
System Timestamps explains that certain Certain Platform administration date-time stamps use Pacific Standard Time (PST), while Event Setup > Details ...
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How to set up Custom Registration Questions
Learn how to set up Custom Registration Questions, select Question Type Options, enter Name, Code, Display for Reg Form, and set Answer Options in Add...
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General FAQ - Managing Registrations
General FAQ content explaining what a registration is, how registrations can be created, what information a registration record contains, and how regi...
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General FAQ - Setting Up an Event
General FAQ for setting up an event in Certain. Learn how events define registration foundations, then configure event setup, attendee types, statuses...
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Adding Existing Profiles to a New Event
Learn how to add existing Profiles to a new Event as Registrations using Importing Registrations or Inviting Existing Profiles, including key field ma...
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Event Setup: Contact
Event Setup: Contact explains the Event Registration Contact, how Registration Contact information is shared across an account, how to create or edit ...
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Event Setup: Attendee Types
Attendee Types are used to identify different types of participants within your Event. The article explains possible uses and provides steps to set up...
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Event Setup: Details
Event Setup: Details explains how to update Event details, including Event Name, Event Code rules, Status values, Access Token behavior, capacity, loc...
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Event Setup: Suppliers
Use the Plan > Event Setup > Suppliers page to enter a list of Suppliers associated with the Event. Includes SMM (Strategic Meetings Management) Modul...
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Event Intelligence - Event Registration Chronicles
The Event Registration Chronicles dashboard helps analyze the pace of registrations of a series of events using the graph, filters (Event Name, number...
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Event Intelligence - Review the performance of multiple events
Event Program Analysis dashboard. It reviews multiple events using Top Level Metrics, cost analysis, organization representation, stacked bar, dot cha...
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Event Intelligence - Review the performance of a single event
The Performance Dashboard in Event Intelligence helps event teams review a single event’s registration and attendance success using the Single Event V...
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Event Intelligence - Key Metrics
Event Intelligence - Key Metrics explains the Key Metrics dashboard sections, including Selected Events/Registration Goal indicator, Registrations, At...
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Using a Table to Display Agenda Items in the Form
Instructions for using a table in the Description editor to control how Agenda Item descriptions/labels display in the Form.
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Add a favicon to your Event
A favicon is a small square image used by a web browser at the left side of the address bar. Steps describe how to upload the favicon and add its Rela...
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Build and Manage an Event - Step 3
Step 3: Create and Customize Registration Forms. Includes Create Forms, Previewing Forms, Registrant Details, Attendee Type, Questions, Verify, and Co...
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How to add an Event
Instructions for creating an event in Certain, including a permissions note for Administrators and Event builders and steps using Add a New Event and ...
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Session Blocks
Session Blocks give more flexibility in how registered and waitlisted sessions display to event registrants in confirmation and reminder emails. Sessi...
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The Ultimate AI Tech Stack for Event ROI
Video On Demand: The Ultimate AI Tech Stack for Event ROI is a reference architecture for an AI-powered event tech stack covering registration intelli...
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Turn Engagement Signals into Pipeline
A 26 min Video On Demand about turning event engagement into pipeline with speed-to-lead focus, sales hand-off blueprint, and event metrics to prove s...
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From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event ...
A practical eBook on using AI and event intelligence to turn every attendee moment into a buying signal, then convert engaged buyers into long-term br...
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Event Strategies to Accelerate the Buyer Journey with Deep Insights
How AI and event intelligence turn raw engagement data into deep buyer insights to help marketers navigate event data challenges and accelerate every ...
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Elevating Event Experiences with Deep Audience Insights
A 9-step playbook for driving, capturing, and acting on attendee engagement data before, during, and after your event, to connect events to measurable...
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Driving Event Value in 2026
Driving Event Value in 2026 is a practical playbook for the 2026 event marketer. The guide moves from per-event ROI to program intelligence across fou...
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How Do You Orchestrate Event Signals at Scale?
Event Intelligence article on orchestrating event signals at scale by capturing intent, readiness, and risk, delivering in seconds with context, and r...
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How to Create a New Event
Instructions for creating an event in Certain, including creating from scratch, copying an existing Event, and using Templates, then entering required...
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Certain
Certain captures buying signals from every attendee interaction and routes them to your CRM while attendees are still in the room, with AI-driven inte...
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BUYING SIGNALS
Buying signals for event engagement. Certain converts attendee interactions into actionable buying signals with an AI signal engine for intent scoring...
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LEARNING CENTER
LEARNING CENTER content for proving event ROI and accelerating pipeline, with customer stories, guides, infographics, and video on demand from Certain...
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Event Intelligence
Event Intelligence provides dashboards, conversational AI, one data repository, and revenue attribution that connect session-level engagement to close...
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Pricing
Certain offers flexible plans with custom quote pricing for Event Management Platform, Intelligence & Signals, and Touchpoint & Mobile, including Sing...
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Orchestrate At Scale: Turning Signals Into Systems
Event Intelligence article by Peter Micciche (CEO of Certain) on signal orchestration across capture, real-time delivery, and scalable action, includi...
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AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers
Explains how AI-powered follow-ups improve engagement and ROI after events.
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3 Ways to Spark Sales-Ready Conversations Post-Event
Three methods to convert post-event engagement into sales-ready conversations using data alignment, Agentic AI, and AI-powered insights.
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The Future of Events Is AI-Powered — Are You Ready?
A blog post exploring how AI-powered event management transforms engagement, intelligence, and strategy while emphasizing security.
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From Engagement to Revenue: Activating Event Buying Signals
Article about activating event buying signals to drive pipeline, focusing on event attendee behavior, buyer intent, and operationalizing event data fo...
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Events Create Moments. Signals Turn Them Into Revenue.
Events Create Moments. Signals Turn Them Into Revenue. The article argues that signal density turns attendee interactions into buying intent through A...
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Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
Certain blog article about extracting real value from events using behavioral intelligence based on buying signals, signal classification, real-time i...
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Architecting Events for ROI: The Fastest Path to Buyers
Architecting Events for ROI: The Fastest Path to Buyers explains how owning the event cycle and data turns event conversations into sales pipeline, bu...
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The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
A three-pillar framework for turning event data into revenue intelligence, explaining capture buying signals, deliver signals in real-time, and orches...
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Deep Dive into Event Intelligence: Capturing Event Buying Signals
Deep Dive into Event Intelligence: Capturing Event Buying Signals explains how buying signals differ from data, lists seven buying signal types, and c...
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Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win explains Pillar 2 of the Event Intelligence framework and defines what “real-ti...
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Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Ex...
Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Execution explains the third pillar of event intelligence, including rou...
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From Signals to Revenue: Making Event Intelligence Work for Your Team
From Signals to Revenue: Making Event Intelligence Work for Your Team explains how Event Intelligence captures buying signals, delivers them in real t...
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HYBRID EVENTS
Certain HYBRID EVENTS page describes unified attendee experience, platform flexibility, cross-channel signals, AI personalization, unified analytics, ...
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In-Person Events Easily Planned, Delivered & Repeated
Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.
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ALL EVENT TYPES
Certain “ALL EVENT TYPES” page describes in-person, virtual, and hybrid event formats, badge scan signals captured, lead score 92/100, and push to sal...
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Account Room Types
Set up Room Types for an account to define [Accommodation Blocks](https://community.certain.com/pagehelp/accommodation/blocks.htm) at events, includin...
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Accommodation Blocks
Accommodation Blocks page that explains accommodation blocks, prerequisites, imports, sub-blocks, accommodation block information fields, and Accommod...
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Accommodation Sub-Block Information
Set up accommodation sub-blocks for an event. Define sub-blocks, list Accommodation Sub-Blocks, manage Sub-Block details, and edit inventory in Accomm...
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Hotels
Set up hotels used in your account. Configure Accommodation Blocks locations, list view, room types, add new hotels, hotel detail information, and sup...
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Accommodation Statuses
Defines Booking Statuses and Action Codes for registrants' accommodation bookings, including Accommodation Booking Status and Accommodation Action Cod...
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Flights
Certain Flights page instructions for seeing, editing, and adding flights in an event, configuring Flight Information fields, and managing Flight Inve...
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Flight Packages
The Certain flight packages page explains how to view, add, edit, and delete Flight Packages, expand packages to see flights, and use Selected Flights...
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Using Event Templates
Event Templates help planners create new events by reusing template features such as look and feel, event setup, forms, and logic rules. Includes grid...
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Activity Feed
Attendees can post photos or discussion posts to the activity feed. Learn Activity Feed Feature Settings, Activity Feed Home Screen Panel Settings, an...
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Add To Calendar Updates
Upcoming 7.1.7 patch release updates to Certain platform Add to Calendar by replacing the existing implementation with the AddEvent service, including...
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How to Copy an Event
Instructions for locating and copying an event in the Certain platform. Steps include finding the event, using the copy button, selecting information,...
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How do I add an event owner
Steps to add an event owner by navigating to Plan > Event Setup > Details, selecting a user under Event Details, and saving. Additional note includes ...
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Recommended Dimensions for Extended Display > Main Image Field
Instructions for the "Main Image" field in Plan > Configure > Display > Extended Display, including form width and height behavior and steps to upload...
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How to Update Event Template Thumbnails
This guide explains how to upload an image displayed as a "preview" of the template on the Events > Templates page. The recommended image size is 200 ...