The Event Program Analysis dashboard answers questions about the success of a program. The dashboard helps determine whether to continue the program. The dashboard helps determine whether to increase the number of events in the program. The dashboard helps determine whether to decrease the number of events in the program. The dashboard helps set targets for future events of the same kind.
The dashboard answers the following questions:
- What is the overall success of the program?
- Which events attracted the most attendees?
- Can we see a pattern such as seasonality, location, or target?
- Which accounts are consistently attending our different events?
- Cost analysis against the number of registrants and attendees
- Custom dimensions enable analysis through targeted angles such as industries, buying interests, and titles
- Custom dimensions also help track attendees returning from one event to another
Elements in the Event Program Analysis - Overview tab
Top Level Metrics
- Where is this located? In the left section of the dashboard, on the left-hand side.
- What is its purpose? The overview shows the participation funnel from registrations to attendees to engaged attendees. Each percentage is based on the previous layer.
Top Level Metrics per Event
- Where is this located? In the top row section of the dashboard, on the right-hand side.
- What is its purpose? The line or area chart shows the evolution of the top metrics (registered, attended, engaged) for the selected events in chronological order.
- Hover behavior: Hover over a data point to see the total number of registrations in the tooltip.
- Screenshot-ready version: Use the screenshot-ready version to focus on the chart and get all information in one screen.
Cost Analysis per Registration and Attendance
- Where is this located? In the bottom row section of the dashboard, on the right-hand side.
- What is its purpose? Based on the overall cost of each event, this graph plots each event by the average cost per registration and the average cost per attendee.
- Visual cue: The size of each circle (event) is proportional to the total number of registrations for the event.
- Hover behavior: Hover over a specific bubble to see details in the tooltip.
- Screenshot-ready version: Use the screenshot-ready version to focus on the chart and get all information in one screen.
Elements in the Event Program Analysis - Insights tab
Representation by Organization
- Where is this located? In the top row section of the dashboard.
- What is its purpose? This bar chart shows the top organizations by number of participants (based on registrants or attendees, depending on the top-right tile selection). It helps understand the demographics of your participants and ensures that you are targeting and attracting the proper organizations to your event programs, and that they are engaged during your events.
Stacked bar chart representation
- Where is this located? In the bottom row section of the dashboard, on the left-hand side.
- What is its purpose? It shows the evolution of the composition of each event in chronological order.
- The size of each segment of the vertical bars is proportional to the number of participants in each category (registrants or attendees, depending on the selection in the top-right tile).
- Hover behavior: Hover over a specific segment to see the details in the tooltip.
- Screenshot-ready version: Use the screenshot-ready version to focus on the chart and get all information in one screen.
Dot chart representation
- Where is this located? In the bottom row section of the dashboard, on the right-hand side.
- What is its purpose? This dot chart provides the distribution of registrations (or attendees) for a given and pre-configured dimension.
- Use case: You can compare the number of registrations (or attendees) from event to event to identify trends and patterns that can drive business decisions.
- Hover behavior: Hover over a specific circle to see the details in the tooltip.
- Screenshot-ready version: Use the screenshot-ready version to focus on the chart and get all information in one screen.
Top Representation word cloud
- Where is this located? In the top bottom section of the dashboard, on the right-hand side.
- What is its purpose? The word cloud displays the top 10 items in each of three categories with the most participants. The size of each word is proportional to the number of participants.
- Hover behavior: Hover over a specific word to see the total number of registrations in the tooltip.
- Screenshot-ready version: Use the screenshot-ready version to focus on the chart and get all information in one screen.
Dashboard interactivity
You can use the advanced interactive capabilities of this dashboard to accomplish the following actions:
- Toggle between Registration and Attendance metrics
- Use the Registration and Attendance dropdown in the top-right side to display the charts by a different representation.
- Highlight or filter specific event(s) in the charts
- Heat map of Selected Events to highlight or filter one or several of them within appropriate charts
- Filter by Attendee Category
- Use the Attendee Category dropdown list to refine analysis to data that count for your use case (e.g., Customer in Sales Conference, Partner in partner summit)
What for?
This dashboard answers questions about event performance and participant engagement by providing structured views, interactive controls, and contextual charts.
Related articles
- Event Intelligence - Key Metrics
- Extracting all attendees' information
- Countries Available in Certain
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