The Event Program Analysis dashboard is meant to answer business questions about the success of a program.
The dashboard helps decide whether to continue the program.
The dashboard helps decide whether to increase or decrease the number of events in the program.
The dashboard helps set targets for future events of the same kind.
The dashboard answers the following questions:
What is the overall success of the program?
Which events attracted the most attendees?
Can we see a pattern (seasonality, location, target)?
Which accounts are consistently attending our different events?
How does cost relate to the number of registrants and attendees?
The dashboard supports analysis using custom dimensions such as targeted industries, buying interests, and titles returning from one event of the program to the other.
Elements in the Event Program Analysis - Overview tab
Top Level Metrics
Where the Top Level Metrics appear: In the left section of the dashboard, on the left-hand side.
What the Top Level Metrics show: The participation funnel from registrations to attendees to engaged attendees. Each percentage is based on the previous layer.
Top Level Metrics per Event
Where this appears: In the top row section of the dashboard, on the right-hand side.
What this shows: This line/area chart shows the evolution of the top metrics (registered, attended, engaged) for the selected events by chronological order.
Hover information: Hover over a data point to see the total number of registrations in the tooltip. Use the screenshot-ready version to focus on the chart and get all information in one screen.
Cost Analysis per Registration and Attendance
Where this appears: In the bottom row section of the dashboard, on the right-hand side.
What this shows: Based on the overall cost of each event, this graph plots each event by the average cost per registration and the average cost per attendee. The size of each circle (event) is proportional to the total number of registrations for the event.
Hover information: Hover over a bubble to see the details in the tooltip or use the screenshot-ready version to focus on the chart and get all information in one screen.
Elements in the Event Program Analysis - Insights tab
Representation by Organization
Where: In the top row section of the dashboard.
What for: This bar chart shows the top organizations by number of participants (based on either the number of registrants or attendees, depending on the selection in the top right tile). Use this to understand the demographics of your participants, and to ensure that you are targeting and attracting the proper organizations to your event programs, and that they are engaged during your events.
Stacked bar chart representation
Where: In the bottom row section of the dashboard, on the left-hand side.
What for: Shows the evolution of the composition of each event in chronological order. The size of each segment of the vertical bars is proportional to the number of participants in each category (either registrants or attendees depending on the selection in the top right tile).
Hover: Hover over a specific segment to see the details in the tooltip or use the screenshot-ready version to focus on the chart and get all information in one screen.
Dot chart representation
Where: In the bottom row section of the dashboard, on the right-hand side.
What for: This dot chart provides the repartition of registrations (or attendees) for a given and pre configured dimension. Therefore, you can compare the number of registrations (or attendees) from event to event to identify trends/patterns in your event program that can lead to business decisions and/or actions driven by the data insights.
Hover: Hover over a specific circle to see the details in the tooltip or use the screenshot-ready version to focus on the chart and get all information in one screen.
Top Representation word cloud
Where: In the top bottom section of the dashboard, on the right-hand side.
What for: This word cloud displays the top 10 items in each 3 categories with the most participants. The size of each word is proportional to the number of participants (either registrants or attendees depending on the selection on the top right tile).
Hover: Hover over a specific word to see the total number of registrations in the tooltip or use the screenshot-ready version to focus on the chart and get all information in one screen.
Dashboard interactivity
This dashboard offers several interactive capabilities. You can toggle between Registration and Attendance metrics using the Registration and Attendance dropdown in the top-right side to display charts by a different representation.
You can highlight or filter specific events in the charts using the Heat map of Selected Events to highlight or filter one or several events within charts.
You can filter by Attendee Category using the Attendee Category dropdown to refine the analysis to data that count for your use case, such as Customer in Sales Conference or Partner in partner summit.