Event Program Analysis dashboard purpose
The Event Program Analysis dashboard is meant to answer business questions around the success of a program, whether or not to continue the program, whether to increase or decrease the number of events in the program, and which targets to set for future events of the same kind.
Questions answered by the dashboard
This dashboard will help answer the following questions:
- What is the overall success of the program?
- Which events attracted the most attendees, and can we see a pattern (seasonality, location, target...)?
- Which accounts are consistently attending our different events?
- Cost analysis against your number of registrants and attendees
- The use of custom dimensions can help analyze through specific angles such as targeted industries, buying interests, titles returning from one event of the program to the other, etc.
Elements in the Event Program Analysis - Overview tab
Top Level Metrics
In the left section of the dashboard, on the left-hand side.
Shows the participation funnel, from the number of registrations to the number of attendees to the number of engaged attendees. Each percentage is based on the previous layer.
Top Level Metrics per Event
In the top row section of the dashboard, on the right-hand side.
This line/area chart shows the evolution of the top metrics (registered, attended, engaged) for the selected events by chronological order. Hover over a specific data point to see the total number of registrations in the tooltip. Use the screenshot ready version to focus on the chart and get all information in one screen.
Cost Analysis per Registration and Attendance
In the bottom row section of the dashboard, on the right-hand side.
Based on the overall cost of each event, this graphs plots each event based on both the average cost per registration and the average cost per attendee. The size of each circle (event) is proportional to the total number of registrations for the event.
Hover over a specific bubble to see the details in the tooltip. Use the screenshot ready version to focus on the chart and get all information in one screen.
Elements in the Event Program Analysis - Insights tab
Representation by Organization
In the top row section of the dashboard.
This bar chart shows the top organizations by number of participants (based on either the number of registrants or attendees, depending on the selection in the top right tile). Use this to understand the demographics of your participants, and to ensure that you are targeting and attracting the proper organizations to your event programs, and that they are engaged during your events.
Stacked bart chart representation
In the bottom row section of the dashboard, on the left-hand side.
Shows the evolution of the composition of each event in chronological order. The size of each segment of the vertical bars is proportional to the number of participants in each category (either registrants or attendees depending on the selection in the top right tile).
Hover over a specific segment to see the details in the tooltip. Use the screenshot ready version to focus on the chart and get all information in one screen.
Dot chart representation
In the bottom row section of the dashboard, on the right-hand side.
This dot chart provides the repartition of registrations (or attendees) for a given and pre configured dimension. Therefore, you can compare the number of registrations (or attendees) from event to event to identify trends/patterns in your event program that can lead to business decisions and/or actions driven by the data insights.
Hover over a specific circle to see the details in the tooltip. Use the screenshot ready version to focus on the chart and get all information in one screen.
Top Representation word cloud
In the top bottom section of the dashboard, on the right-hand side.
This word cloud displays the top 10 items in each 3 categories with the most participants. The size of each word is proportional to the number of participants (either registrants or attendees depending on the selection on the top right tile).
Hover over a specific word to see the total number of registrations in the tooltip. Use the screenshot ready version to focus on the chart and get all information in one screen.
Dashboard interactivity
You can use the advanced interactive capabilities of this dashboard to accomplish the following actions:
- Toggle between Registration and Attendance metrics
- Use the Registration and Attendance drop down in the top right-hand side to display the charts by a different representation.
- Highlight/filter specific event(s) in the charts
- Use the Heat map of Selected Events to highlight/filter one or several of them within appropriate charts.
- Filter by Attendee Category
- Use the Attendee Category drop down list to refine your analysis only looking at data that count for your use case (e.g. Customer in Sales Conference, Partner in partner summit, etc...)
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