Gain a 360° view of buying signals. Centralize data from Cvent, RainFocus, Zoom, and any other platform, not just Certain-run events. Connect session-level engagement all the way to closed-won revenue in your CRM.
Proof that events drive pipeline. 43% Higher pipeline contribution reported by CMOs using Event Intelligence. 2.1x Higher event-sourced revenue across portfolios with 20+ events attributed. 35% Improvement in event spend efficiency. Source: Certain Research.
Four named dashboards. Four audiences.
Key Metrics, Built for your CFO
The board-level view of event performance: pipeline contributed, revenue influenced, spend efficiency. Answer 'are events worth it?' in one screen.
Single Event Performance, Built for event owners
Every signal from one event, end to end. Sessions, booths, content, and follow-up activity, scored and attributed in one place.
Event Program Analysis, Built for marketing leaders
Compare events side by side. See which formats, regions, and audiences drive the most pipeline so you double down on what works.
Event Registration Chronicles, Built for demand gen
Track every registration journey from first touch to badge scan. Spot drop-off, drive completion, and feed clean data to your MAP.
Conversational AI for real-time custom reporting
Ask a question in plain language. Get a chart instantly.
Event Intelligence includes conversational AI for real-time custom reporting. Ask "Which sessions drove the most pipeline last quarter?" and get a chart, no analyst, no SQL.
One source of truth, from session to revenue
Centralize ALL your event data
Pre-built connectors and REST APIs aggregate event data from Cvent, RainFocus, Zoom, and your full ecosystem. Surface buying signals across your entire event portfolio, not just Certain-run events.
From session signal to closed-won deal
Connect session-level engagement directly to closed-won revenue in your CRM. Event Intelligence proves which events close deals, processing thousands of data transactions per minute on a SOC 2 and GDPR-compliant platform.