Gain a 360° view of buying signals.
Centralize data from Cvent, RainFocus, Zoom, and any other platform. Connect session-level engagement all the way to closed-won revenue in your CRM.
Performance claims (Certain Research)
- 43% higher pipeline contribution reported by CMOs using Event Intelligence.
- 2.1x higher event-sourced revenue across portfolios with 20+ events attributed.
- 35% improvement in event spend efficiency.
Source: Certain Research.
DASHBOARDS
Four named dashboards. Four audiences.
Key Metrics, Built for your CFO
The board-level view of event performance. Pipeline contributed, revenue influenced, and spend efficiency appear in one screen. This screen answers “are events worth it?”
Single Event Performance, Built for event owners
Every signal from one event appears end to end. Sessions, booths, content, and follow-up activity appear in one place. Signals are scored and attributed in one place.
Event Program Analysis, Built for marketing leaders
Events can be compared side by side. Event formats, regions, and audiences can be compared. The view shows which formats, regions, and audiences drive the most pipeline.
Event Registration Chronicles, Built for demand gen
Registration journeys can be tracked. Registration journeys run from first touch to badge scan. Drop-off can be spotted. Completion can be driven. Clean data can be fed to your MAP.
CONVERSATIONAL AI
Event Intelligence includes conversational AI for real-time custom reporting. Users can ask a question in plain language. Event Intelligence returns a chart instantly. Event Intelligence supports questions such as “Which sessions drove the most pipeline last quarter?” Event Intelligence provides a chart without an analyst. Event Intelligence provides a chart without SQL.
ONE DATA REPOSITORY
One data repository centralizes event data.
Pre-built connectors and REST APIs aggregate event data. Event data comes from Cvent, RainFocus, Zoom, and the full ecosystem. Buying signals are surfaced across the entire event portfolio. Buying signals include data beyond Certain-run events.
REVENUE ATTRIBUTION
Revenue attribution connects session-level engagement to closed-won revenue.
Event Intelligence connects session-level engagement directly to closed-won revenue in a CRM. Event Intelligence proves which events close deals. Event Intelligence processes thousands of data transactions per minute on a SOC 2 and GDPR-compliant platform.
Ready to turn events into revenue?
Certain states that leading enterprises have transformed their event strategy with Certain.
Source: Certain Research.