This page targets marketing executives.
Overview
Events are a large area of spend for most marketing organizations. However, it can be extremely difficult to quantify return on investment. Certain allows marketing leaders to capture and measure lead flow and revenue directly attributed to their global events. Download the Guide.
Why Certain?
Greater ROI
Greater ROI is achieved by delivering rich attendee insights.
Prospects and customers receive valuable, targeted offers. These offers are based on how they engaged with you pre-, during-, and post-event.
Personalized attendee experiences are enabled by a fully integrated platform.
Attendee follow-up occurs in real-time.
Existing customer and prospect data are enriched by the platform to provide a more holistic view.
Attendee Data
Enrich Lead Scoring by Integrating Events Into Your Tech Stack
Attendee data enrichment is achieved by integrating events into your tech stack.
More than contact data is brought into your marketing automation platform to enrich lead scoring and engagement.
Rich attendee data includes session interests. Rich attendee data includes session attendance. Rich attendee data includes polling or survey responses. Rich attendee data includes meetings with sales.
Native, bi-directional integration with Oracle Eloqua and Marketo enables data exchange.
Dynamic campaigns are pre-configured by engagement data gathered during the event.
Targeted Content
Personalize the Experience for Your Attendees
Personalized experiences are delivered to attendees.
Rich data about attendees enables personalization by the platform.
Certain lets you capture rich data on event attendees. This data enables highly targeted, valuable content to increase leads and revenue.
Seamless Brand Experience
The brand experience is fully white-labeled and aligned with your design guide.
Built for Scale
Certain’s enterprise features support events of all types and sizes.
These features reduce the effort of managing events.
Powerful Insights
Registration performance can be tracked by the platform.
Custom reports show a clear view of the ROI from your events.
Increase Team Productivity
Pre-built event registration forms and site templates are available.
They enable the team to focus on what matters.
Drive Greater Revenue and Results From Your Events
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