Event Automation Platform for Marketing Operations
Events are often run on a variety of point solutions that aren’t well integrated with the rest of your marketing technology stack. This approach often creates fragmented data and requires manual effort to consolidate. With true event data orchestration capabilities, the platform aggregates data across all events and transforms it into actionable insights so you can make informed decisions in real time.
An End-to-end Event Platform
Certain’s end-to-end Event Automation platform and native integrations allow you to automate the capture and flow of data from your events. The end-to-end platform enables you to execute real-time marketing actions and campaigns.
Transform Your Event Data Into Actionable Insights
Capture your event data before, during and after your event. Sync it to your marketing automation system, in real time. The platform enables you to trigger personalized offers to your attendees based on how they engage with you during an event. Bi-directional and native integrations, not just connectors. Capture attendee activity data such as session interest and attendance. It also captures demo views and meetings with sales. Based on attendee engagement, send personalized post-event offers through dynamic campaigns.
Enhance Lead Scoring with Interest-Based Activity
Capture more interest-based activity data from your events. The captured activity data improves your lead scoring. It provides actionable insights to sales and marketing. Gauge interest using registration, session participation data, in-event surveys and polls. Understand who attendees met with and incorporate into the lead score.
Accelerate Your Sales Cycle
Pre-build and replicate dynamic campaigns that personalize follow-up based on how attendees engage.
Built for Scale
Certain’s enterprise features take the pain out of managing events of all types and sizes.
Powerful Insights
Keep up-to-date on registration performance. By building custom reports, you show a clear view of the ROI from your events.
Increase Team Productivity
With pre-built event registration form and site templates, your team can focus on what matters.