- 3 years ago
- Updated
Key Metrics dashboard purpose
The Key Metrics dashboard is designed to provide a business executive with a 30,000 feet representation of the performance of a single event or group of events. It helps executives make business decisions around missing, meeting, or exceeding objectives. It helps executives decide whether to continue, increase, or decrease these types of events. It helps executives decide who they should target in the future.
The Key Metrics dashboard will help answer the following questions:
- How was the event registration vs. the goal?
- How successful was the event (from a pipeline perspective)?
- What’s the ROI?
- What organizations and titles did we attract?
Elements on the Key Metrics dashboard
The Key Metrics is a rich dashboard containing different metrics and elements to use for event analysis.
Selected Events/Registration Goal indicator
This element appears on the top part of the dashboard.
It gives a visual indication (green or red color) as to whether you met your registration goal for the event. The indicator applies only when one registration goal is provided for the event. If no goal has been set for the event, the box is grey. The indicator also provides the total registrations against the goal. The indicator also provides whether the result is Achieved or not.
Registrations, Attendance & Engagement metrics
This element appears on the left side of the dashboard.
It provides the total number of registrants. It provides the total number of attendees. It provides the percentage of attendance. It provides the total number of engaged participants. It provides the percentage of engaged participants.
Bubble chart graph
This graph appears in the center of the dashboard.
This graph provides the top 10 values in number of registrations among 3 dimensions of analysis. The graph is interactive. The graph offers the ability to dynamically recalculate the Registrations, Attendance and Engagement metrics on the left. The recalculation occurs upon selection of one or more values of the same dimension. Hovering over a specific value provides a tooltip with metrics information about that value.
Event financial information
This section appears on the right side of the dashboard using the drawer icon.
This section provides financial details about the event. The financial details include total cost. The financial details include cost per registrant. The financial details include total influenced pipeline. The financial details include influenced pipeline per registrant. The financial details include the event ROI. These metrics are recalculated when the user selects value(s) in the bubble chart.
Key Metrics with multiple events
When used with multiple events, the Key Metrics dashboard contains more than one event in the Select Events heat map. Hovering over each event can get more details. Selecting one or multiple events in the heat map can filter the bubble chart. Selecting one or multiple events in the heat map can filter the financial information.