May 12, 2025
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role. If marketers are not tapping into AI to enhance events, they are missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.
From Engagement to Intelligence
Buying Signals turns passive attendance into actionable insights.
This behavioral data is analyzed through AI to uncover intent, interest, and buying readiness.
- Prioritize leads who are actually ready to talk by analyzing attendee engagement data.
- Tailor follow-ups based on engagement patterns.
- Accelerate the sales cycle with precision.
Personalized Experiences That Actually Scale
AI enhances the attendee experience in real time.
The platform uses machine learning to recommend sessions, content, and networking opportunities personalized to each attendee’s interests and behavior.
Think: dynamic agendas, smart alerts, and personalized follow-up—all automated.
It’s like having a digital event concierge for every guest, driving higher satisfaction and stronger ROI.
Smarter Strategy, Less Guesswork
The AI-powered suite forecasts outcomes to aid planning.
Based on past attendee behavior, campaign performance, and engagement benchmarks, Certain helps event teams:
- Predict which sessions will drive the most interest.
- Identify underperforming segments.
- Refine strategy before, during, and after the event.
By integrating AI into the event lifecycle, you gain the agility to make smarter, data-backed decisions on the fly.
Built for Marketers, Backed by Security
AI is only as good as the trust it’s built on.
Find robust event technology designed with security and compliance at its core.
From protecting attendee data to aligning with industry regulations, the solution should ensure innovation does not compromise integrity.
AI is changing how marketers operate, and events are no exception.
If 92% of marketers are already feeling AI’s impact, the question is: Are your events keeping up?
At Certain, we’re not just giving you a better way to manage events; we’re giving you a smarter way to drive growth.
Ready to take your events to the next level with AI? Explore how event buying signals can take your events to the next level.
Download The Ultimate Guide To Event Buying Signals
Harness event buying signals to drive growth, capture sales opportunities, and maximize business impact.
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Event Management Technology from Certain
- Manage Events
- Enterprise Event Management Software
- Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
- Engage Attendees
- Touchpoint
- Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
- Analyze Performance
- Event Intelligence
- Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software
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