Insights for the AI-forward event marketer
Playbooks, research and product news on turning events into pipeline.
Buying signals and event pipeline
What Buying Signals Appear Before an Event Even Starts?Buying signals appear weeks before an event starts, hidden in registration data most teams treat as logistics. Account clustering, role composition, session selections, and registration timing reveal buying committees forming before anyone picks up a badge.
Jun 23, 2026
7 AI event plays that turn engagement into pipelineSeven plays you can run this quarter to turn the first-party behavioral data your events already produce into pipeline. Each play comes with the one metric to hold it to, so you can defend the work in the next budget review.
Jun 12, 2026
How Do Events Reveal the Buying Committee?Events reveal the buying committee by surfacing the cross-functional behaviors that form a purchase decision before it ever shows up in your CRM. Revenue intelligence platforms see the deal accelerate weeks later without knowing why, because the catalytic interaction happened in a room they can't read.
Jun 11, 2026
How Do You Defend Your Event Budget When It Keeps Getting Questioned?You defend your event budget by fixing the timing problem first, then proving it in language finance understands. Route high-intent event signals to sellers within minutes, while buyers are still in the decision-making moment, so deals accelerate instead of restarting cold.
Jun 9, 2026
Product
Introducing Greet: the check-in intelligence layer that works with anythingGreet turns the first physical moment of your event into a real-time, first-party buying signal. It runs on the devices and printers you already have, syncs to Salesforce, HubSpot, Marketo, and Eloqua in under ten seconds, and works alongside any event platform.
Certain Product Marketing
Jun 4, 2026
Event Intelligence
How Do You Orchestrate Event Signals at Scale?Peter Micciche, CEO of Certain, on how to orchestrate event signals at scale: capture the signals that reveal intent, deliver them in seconds with context, and route them through shared systems across marketing, sales, and customer success.
Jun 2, 2026
Event Planning and Management Blog
Orchestrate At Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
READ MORE →
Introducing Event Advisor: How AI Is Transforming Event Personalization
January 7, 2026
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered
READ MORE →
Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
December 17, 2025
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
READ MORE →
Deep Dive Into Event Intelligence: Capturing Event Buying Signals
December 9, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
READ MORE →
The Three-Pillar Framework For Turning Event Data Into Revenue Intelligence
November 20, 2025
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe
READ MORE →
Dreamforce 2025 Decoded: Turn Your Next Event Into A Revenue Engine
November 11, 2025
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
READ MORE →
Architecting Events For ROI: The Fastest Path To Buyers
September 17, 2025
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
READ MORE →
Beyond Badge Scans: How Smart Sales Teams Extract Real Value From Events
September 4, 2025
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
READ MORE →
Events Create Moments. Signals Turn Them Into Revenue.
August 20, 2025
Most event teams stop measuring when the smiles start. That's the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
READ MORE →
What To Look For In AI-Powered Event Technology
July 16, 2025
As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opaque,
READ MORE →
Pagination
PREVIOUS 1 2 3 … 25 NEXT
Download and topic cards
Download The Ultimate Guide To Event Buying Signals
Harnest event buying signals to drive growth, capture sales opportunities, & maximize business impact.
GET THE GUIDE
Event Management Technology From Certain
Manage Events
Enterprise Event Management Software
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
Learn More →
Engage Attendees
Touchpoint
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
Learn More →
Analyze Performance
Event Intelligence
Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software
Learn More →
Browse Other Topics
ALL
AUDIENCE ENGAGEMENT
EVENT MARKETING
EVENT MANAGEMENT
EVENT PLANNING
EVENT AUTOMATION
EVENT IDEAS
PRODUCT UPDATE
EVENT INTELLIGENCE
DEMAND GENERATION