Certain Blog

Insights for the AI-forward event marketer

Playbooks, research and product news on turning events into pipeline.

Event Intelligence

• From Signals to Revenue: Making Event Intelligence Work for Your Team
• Peter Micciche, CEO of Certain, on how Event Intelligence unifies three capabilities—capturing buying signals, delivering them in real time, and orchestrating them at scale—to turn events into a measurable revenue engine.
• May 26, 2026

• Events are the Tried-and-True GTM Channel for B2B Companies in 2026
• “The single best channel in terms of likelihood of having an impact surprised me: intimate events. Events in general are having a major resurgence with large conferences making the upper-right quadrant, too.” — Kyle Poyar, Growth Unhinged Buyer attention is harder heading into 2026, and the reasons are structural. Email response rates are collapsing. Paid CAC keeps …
• Jan 22, 2026
• Marketing Team

• Stop Asking Boring Event Questions
• Meet Certain’s AI Question Generator Polls and surveys should tell you something useful. Too often, they don’t. Most event surveys recycle the same tired questions: Did you like the session? How was the speaker? Rate the venue. Fine, but none of that tells you who your attendees really are, what they care about, or whether they’re actually in a buying …
• Jan 20, 2026
• Artificial Intelligence
• Marketing Team

• Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
• The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp, is demonstrating readiness buying signals at your event. Since the event started, she has attended your compliance session, answered a poll sharing that SOC 2 …
• Jan 12, 2026
• Artificial Intelligence
• Marketing Team

• Introducing Event Advisor: How AI Is Transforming Event Personalization
• Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered product designed to help event organizers deliver smarter, more personalized event journeys. Watch the replay and see AI generate personalized recommendations for attendees and help drive revenue from events. …
• Jan 7, 2026
• Artificial Intelligence
• Marketing Team

• Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
• By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and the pain point they are trying to solve within the next 6 months. An hour later, she attended your case study session. She’s evaluating your product seriously, and …
• Dec 17, 2025
• Marketing Team

Event Planning and Management Blog

Orchestrate At Scale: Events Become Your #1 Growth Channel With Seamless Data Execution

The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp, p, is demonstrating readiness buying signals at your event. Since the event started, she has attended your compliance session, answered a poll sharing that SOC 2 …

Introducing Event Advisor: How AI Is Transforming Event Personalization

Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered

Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win

By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and the pain point they are trying to solve within the next 6 months. An hour later, she attended your case study session. She’s evaluating your product seriously, and …

Deep Dive Into Event Intelligence: Capturing Event Buying Signals

By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance

The Three-Pillar Framework For Turning Event Data Into Revenue Intelligence

By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe

Dreamforce 2025 Decoded: Turn Your Next Event Into A Revenue Engine

Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,

Architecting Events For ROI: The Fastest Path To Buyers

The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle

Beyond Badge Scans: How Smart Sales Teams Extract Real Value From Events

Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence

Events Create Moments. Signals Turn Them Into Revenue.

Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,

What To Look For In AI-Powered Event Technology

As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opaque,

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Event Management Technology From Certain

Manage Events

Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform

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Engage Attendees

Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software

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Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software

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