I’m planning corporate conferences and webinars. How does the platform handle attendee segmentation?

Yes — Certain can segment attendees using registration data, attendee type and status, plus real-time engagement signals from webinars and digital events. Those signals can be evaluated in Certain reports and pushed into your martech stack through Signal for targeted follow-up and personalization.

Certain also captures webinar engagement details like live vs. on-demand attendance, duration, questions asked, polls answered, and resource downloads from Zoom and ON24. You can use Attendee Profile data together with Certain 7.1 engagement fields to build more precise audience groups.

If you want, I can also outline the best way to segment conference attendees versus webinar attendees for your event goals.