10 months ago · Updated
Certain 7.1 further extends the capabilities of Certain Digital by offering event marketers and organizers complete insight and by boosting attendee engagement during digital events.
Complete insight from digital events
automatically capture rich engagement data from Zoom and ON24 and share it across Certain and the Martech stack.
- did a participant attend live and on-demand?
- How long did the participant stay?
- How many questions did the participant ask?
- Did the participant participate in a poll?
Boost engagement - live & on-demand
transform Certain’s Session Catalog into a powerful Digital Hub with enhanced time zone support, private/public sessions, enhanced filtering and more.
Use the Digital Hub in conjunction with the refreshed Touchpoint web Attendee Engagement app so attendees can be engaged without app download.
Certain Digital/Signal
A major new capability of this release is to expose in Certain and make available to a marketing technology stack attendee engagement data captured by both Zoom and ON24.
The release provides insight questions such as:
- How engaged were attendees?
- What percentage attended Live vs. On-Demand?
- Did attendees ask any questions or download any resources?
- How long did attendees watch?
Engagement insight captured from ON24
- Engagement Score
- Attended Live? (Yes/No)
- Attended Live Date
- Attended Live Duration (in min)
- Attended On-Demand? (Yes/No)
- Attended On-Demand Date(s) (returns a comma separated list of dates)
- Attended On-Demand Duration (total time spent in mins)
- Attended On-Demand Count
- # Questions Asked
- # Resources Downloaded
- # Poll Questions Answered
- # Survey Questions Answered
- Attended Mode (Live/On Demand available as mapping in Signal)
Engagement insight captured from Zoom
- Attended Live? (Yes/No)
- Attended Live Date
- Attended Live Duration (in min)
- # Questions Asked
- # Poll Questions Answered
- Attended Mode (Live/On Demand available as mapping in Signal)
Updated event custom report types
The following event custom report types have been updated to include these fields:
- Registrations with Webinar Details
- Registration Sessions
Once engagement data for a digital event has been pulled into the Certain Platform, the engagement data can be evaluated and actioned from a Certain custom report.
The Certain Platform also supports sending engagement data to one or more external systems in a marketing technology stack via outbound flow in Signal.
When configuring outbound flow, select the option appropriate to the event so the flow triggers as engagement data is populated.
- Event Webinar Engagement
- Session Webinar Engagement
Create Zoom & ON24 Webinars
Never leave the Certain Platform to create a Zoom or ON24 webinar or meeting.
The Certain Platform offers the ability to create webinars and meetings directly from Certain.
Select the presentation type (live audio and video or On-Demand) and the host(s).
This capability is in addition to linking an existing webinar/meeting, which was released in Certain 7.0.
Touchpoint Web App
The Touchpoint app creates engaging experiences for users.
With the latest release, the Touchpoint web application UI has been rebuilt from the ground up.
The HTML 5 app gives a sleek and modern interface to engage attendees across webinars, meetings, events, and conferences.
Speaker & Session Management
The page lists Speaker & Session Management related enhancements that were introduced in 7.0.x patch releases over the last few months.
- Speaker and Session Catalogs are now copied as part of the event copy/template copy creation process when the option to copy “Speakers and Sessions” is selected.
- Sessions can now be marked as “Private” as part of the session configuration.
- Sessions marked as private are not displayed within the session catalog unless an attendee has been pre-registered for the session for in advance.
- Speakers assigned to a session can now be reordered.
- Several improvements have been made to the session instance import.
- Session instance import improvements speed up the process when importing a large number of instances.
Turning Session Catalog into a Powerful Digital Hub
The page lists configuration option improvements introduced to enable Turning Session Catalog into a Powerful Digital Hub.
- Fav and cart icons can now be hidden.
- Join URLs are now displayed as a button using the primary button color.
- Date and time filters are now displayed as drop-down lists.
- Time zone and “My Sessions” filters are now displayed as part of the admin-side preview.
- The “My Sessions” calendar drawer can now be hidden.
- The header of the “My Sessions” calendar drawer can now be edited.
- Clicked links within session descriptions will no longer collapse/expand the body.
- Session times are now displayed in a user’s time zone based on the user’s browser locale when the user is auto-logged in to the Digital Hub.
- The user auto-logged-in behavior occurs when mytimezone=true is included in the URL and the option to “show in my time zone” is enabled for the hub.
- An option to “Download Calendar” has been added to the “My Schedule” view.
- The “Download Calendar” option allows registrants to download .ics files for each registered session so registrants can add the sessions to their digital calendars.
Speaker Catalog
- The maximum number of featured speakers that can be featured on the Speaker Catalog has been increased from 10 to 20.
Forms > Sessions
The “My Sessions” pop-drawer configuration now includes an option to show/hide the following fields:
- Date
- Time
- Session Name
- Location
The page lists labels that can also be modified now:
- Registered
- Waitlisted
- Remove
Registered and Waitlisted sessions can now be removed/cancelled right from the drawer by clicking the Remove button.
2.0 API
A new TRACKS business object is available.
TRACKS allows a GET to return a list of tracks within an event or the details of an individual track.
TRACKS includes the following fields:
- ID
- Code
- Name
- Description
- Color code
- Sub tracks
Reporting
If an organization leverages Single Sign-On (SSO) capabilities, the organization now has the option to enforce SSO for users attempting to access tokenized report URLs.
To enforce SSO, update an SSO Manager to include “Reports” as an SSO entry point.
Update the report configuration to require SSO login.
Users attempting to access a report will be prompted to log in via the selected identify provider before viewing the report.
Security
All files and images uploaded by registrants are now scanned by anti-virus software.
If the scan failed, an error is returned to the user indicating the file was not uploaded because the file was found to be infected.
Questions? Comments? Feedback?
Please email product@certain.com.