Video On Demand
26 min watchTurn Engagement Signals into Pipeline
A practical session on closing the loop between event engagement and pipeline, with a clear focus on speed-to-lead and sales hand-off.
Speed is the new ROI
The half-life of an event signal is measured in hours. Programs that act inside 24 hours convert dramatically more pipeline than those that don't.
Designing the hand-off
A blueprint for the marketing-to-sales hand-off, including the signal types worth alerting on, the SLAs to set, and the CRM hygiene that makes it stick.
Measuring what matters
The handful of metrics that prove your events are sourcing pipeline and influencing deals already in flight.