Orchestrate At Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO of Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
READ MORE →
Stop Asking Boring Event Questions
January 20, 2026
Polls and surveys should tell you something useful. Too often, they don’t. Most event surveys recycle the same tired questions: Did you like the session? How was
READ MORE →
Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO of Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
READ MORE →
Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
December 17, 2025
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
READ MORE →
Deep Dive into Event Intelligence: Capturing Event Buying Signals
December 9, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
READ MORE →
The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
November 20, 2025
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit: Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe
READ MORE →
Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
November 11, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
READ MORE →
Architecting Events for ROI: The Fastest Path To Buyers
September 17, 2025
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
READ MORE →
Beyond Badge Scans: How Smart Sales Teams Extract Real Value From Events
September 4, 2025
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
READ MORE →
What To Look For In AI-Powered Event Technology
July 16, 2025
As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opague,
READ MORE →