Events are the Tried-and-True GTM Channel for B2B Companies in 2026
- Date: January 22, 2026.
- The single best channel in terms of likelihood of having an impact surprised me: intimate events.
- Events in general are having a major resurgence with large conferences making the upper-right.
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Stop Asking Boring Event Questions
- Date: January 20, 2026.
- Polls and surveys should tell you something useful.
- Most event surveys recycle the same tired questions: Did you like the session? How was
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Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
- Date: January 12, 2026.
- The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification.
- It says: “Sarah Chen, Director of IT Security from Acme Corp,
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Introducing Event Advisor: How AI Is Transforming Event Personalization
- Date: January 7, 2026.
- Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale.
- In our recent webinar, we officially introduced Event Advisor, our new AI-powered
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Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
- Date: December 17, 2025.
- By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
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Deep Dive into Event Intelligence: Capturing Event Buying Signals
- Date: December 9, 2025.
- By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
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The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
- Date: November 20, 2025.
- By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit: Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe
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Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
- Date: November 11, 2025.
- Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
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Architecting Events for ROI: The Fastest Path to Buyers
- Date: September 17, 2025.
- The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
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Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
- Date: September 4, 2025.
- Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
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Events Create Moments. Signals Turn Them Into Revenue.
- Date: August 20, 2025.
- Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
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What To Look For In AI-Powered Event Technology
- Date: July 16, 2025.
- As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success.
- Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opaque,
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