Events are the Tried-and-True GTM Channel for B2B Companies in 2026
January 22, 2026
The single best channel in terms of likelihood of having an impact surprised me: intimate events.
Events in general are having a major resurgence with large conferences making the upper-right
Stop Asking Boring Event Questions
January 20, 2026
Polls and surveys should tell you something useful.
Too often, they don’t.
Most event surveys recycle the same tired questions: Did you like the session? How was
Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
Introducing Event Advisor: How AI Is Transforming Event Personalization
January 7, 2026
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale.
In our recent webinar, we officially introduced Event Advisor, our new AI-powered
Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
December 17, 2025
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
Deep Dive into Event Intelligence: Capturing Event Buying Signals
December 9, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
November 20, 2025
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit: Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe
Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
November 11, 2025
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
Architecting Events for ROI: The Fastest Path To Buyers
September 17, 2025
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
September 4, 2025
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
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