How is data synced between systems?

Certain syncs event data outbound in real time using Certain Signal, which pushes tagged data from the Certain Platform to target systems via configured Connections and Flows. Connections supply the target credentials (OAuth/webhook), Flows define sources/filters/mappings/destinations, and Signal provides retry, replay, and metrics to ensure reliable delivery.

Supporting details and typical setup steps:

• Add and apply tags in your account and events so Signal knows which event data to send. Signal Integration with Webhooks Guide
• Create a Connection in Certain Signal that holds the target app credentials (OAuth client id/secret or webhook endpoints). Certain Signal: Salesforce Native Integration Guide
• Configure a Flow in Signal: choose the data source, add filters, map fields to the destination schema, and activate the Flow to start sending data in real time. Signal Integration with Webhooks Guide
• For webinar platforms, either create the webinar in the platform or connect an existing webinar and select the Signal Connection so registrations and session details flow between systems. Add or Edit a Conference Session
• Signal processes outbound-only data from Certain and supports native connectors (Salesforce, Marketo, Eloqua) as well as webhooks/Advanced Webhooks for custom targets. Signal Integration with Webhooks Guide
• Signal includes operational features (retry queue, replay, metrics dashboard) to monitor and recover failed deliveries. Signal Integration with Webhooks Guide
• Our AI-powered Event Signal capabilities surface high-value intent signals before or as they’re synced so sales and marketing can act immediately. Events Create Moments. Signals Turn Them Into Revenue.

Which systems are you looking to sync (CRM, webinar platform, ESP, analytics) and do you prefer native connectors or a webhook-based integration?