Lead Scoring

Event check-in captures two buying signals at once: behavioral signals about who arrives and declared intent from verified buyers, and the value depen...

Orchestrating event signals at scale with Signal Connect and Signal. Capture at the edge, orchestrate in real time, score buying signals, route to tea...

Orchestrating event signals at scale so intelligence reaches every team and every agent that can act on it, in real time across your whole event portf...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

A guide on using AI-powered insights to personalize event marketing, reveal buying signals, improve lead scoring, and turn event attendees into custom...

Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.

Transform event engagement into AI-powered sales opportunities with buying signals that convert attendee interactions into actionable intent scoring a...

With Certain, events go beyond logistics by delivering connected attendee journeys, personalizing every interaction with AI, and connecting engagement...

Setup instructions for Content Blocks at account-level. The page explains introduction, where to use content blocks, conditional display via Display R...

Custom Event Data explains how custom questions are answered by the event builder and used for internal reporting, consolidation reports, Logic Rules,...

When Display Rules are added in an Email Template, a server error occurs if no Form in the Event is marked as Primary.

This article explains how waitlist options are activated per agenda section on forms and when the waitlist option displays for registrants.

Certain Platform guidance: avoid special characters in the Name field of Content Blocks and Display Rules, because special characters can cause a serv...

Step-by-step setup for API Fetch/Eloqua integration in Certain to ingest Eloqua contacts as Certain registrations for an event, including connections,...

Certain does not have a specific feature for appending Agenda Items directly to an Email Template. Display Rules can include the Personal Agenda secti...

Email can be sent from Certain showing different information based on a registrant's answer, using Display rules and Custom Blocks in Plan>Event Set-u...

This guide explains how to use Content Blocks and Display Rules to create email templates with content displayed dynamically based on registration val...

API Fetch FAQs for Certain. Includes definitions for Certain API Fetch, access requirements for System master and Administrator user types, and exampl...

The Content Display section (Plan > Event Setup > Content Display) covers Display Fields, Content Blocks, and Display Rules for Event Forms, Websites,...

Learn how to configure an Agenda Section in a registration form, including Agenda Section Header, Agenda Section fields, Fields to Display, Selection ...

Supported Encryption Cipher Suite Changes notice from Certain. It states that on June 30, 2022 Certain will strengthen encryption techniques for Certa...

A guide for event marketers on using engagement data and AI to identify event buying signals, measure performance across the funnel, and turn insights...

Explains how AI-powered follow-ups improve engagement and ROI after events.

Three methods to convert post-event engagement into sales-ready conversations using data alignment, Agentic AI, and AI-powered insights.

Recap of a webinar on activating event intent data to drive revenue from events.

A blog post exploring how AI-powered event management transforms engagement, intelligence, and strategy while emphasizing security.

Events Create Moments. Signals Turn Them Into Revenue. explains signal density, turning event interactions into buying signals for revenue. August 20,...

Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events explains signal classification, real-time intelligence capture, and actionabl...

A framework for Event Intelligence that turns event data into revenue intelligence using three pillars: capture buying signals, deliver signals in rea...

Deep Dive into Event Intelligence: Capturing Event Buying Signals. The article explains buying signals, separates real signals from noise, and discuss...

From Signals to Revenue: Making Event Intelligence Work for Your Team explains the Three Pillars of Event Intelligence: capturing buying signals, deli...

Buying signals appear weeks before an event starts. Registration data reveals buying committee formation through account clustering, role composition,...

Certain 7.1 release notes describing Certain Digital/Signal enhancements for attendee engagement data from Zoom and ON24, Digital Hub session catalog ...

Seven plays that turn events into pipeline. Part 1 covers capture, deliver, and orchestrate plays, including routing signals and portfolio analysis fo...

Seven AI plays that turn event data you already collect into qualified pipeline, including capture, deliver, and orchestrate signals from registration...

The Ultimate Guide to Event Buying Signals covers what buying signals are, where they live in events, how to score them, and how to route them to sale...

See how Certain Event Advisor uses generative AI to replace random networking with intent-based matchmaking so attendees meet the right people and spo...

AI-powered attendee journeys. Better experiences for attendees. Intent data for marketers. Buying signals for sales. Event Advisor personalizes each a...

Troubleshooting guide for Certain Touchpoint Lead Scanning and QR Code Badge Scanning when the app returns “Unknown Lead” or blank results, with fixes...

Instruction content for creating up to five review tiers. The page covers tier setup columns, actions for editing or deleting tiers, a drag-to-reorder...