Lead Scoring

Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.

The Event Signal Playbook, Part 2 of 2 explains event signal orchestration: a two-layer stack (Signal Connector and Signal) that captures, normalizes,...

Events Create Moments. Signals Turn Them Into Revenue. explains signal density, turning event interactions into buying signals for revenue. August 20,...

Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events explains signal classification, real-time intelligence capture, and actionabl...

A framework for Event Intelligence that turns event data into revenue intelligence using three pillars: capture buying signals, deliver signals in rea...

Deep Dive into Event Intelligence: Capturing Event Buying Signals. The article explains buying signals, separates real signals from noise, and discuss...

From Signals to Revenue: Making Event Intelligence Work for Your Team explains the Three Pillars of Event Intelligence: capturing buying signals, deli...

Buying signals appear weeks before an event starts. Registration data reveals buying committee formation through account clustering, role composition,...

Event check-in captures two buying signals at once: behavioral arrival data and declared intent from a verified buyer, plus guidance on what each reve...

Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.

Certain for sales professionals turns event attendees into pipeline using real-time buying signals, prioritized lead lists, AI intent scoring, and CRM...

Event Advisor AI-powered attendee journeys with an AI Advisor personalized agenda, buying signals capture intent from every click, and capabilities fo...

Buying signals for event engagement. Certain converts attendee interactions into actionable buying signals with an AI signal engine for intent scoring...

SOLUTIONS on Certain describes an Event Intelligence Platform that turns every interaction into pipeline, including Launch & Scale Branded Events, Mob...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

A playbook for revenue-minded event teams on turning registration, check-in, and badge intent into pipeline using seven AI-driven plays and measurable...

A funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue. Includes key takeaways and a funnel-aware KP...

Video On Demand resource describing three repeatable plays to turn event leads into revenue, fast, with same-day sales alerts, personalized follow-up ...

The Ultimate Guide to Event Buying Signals explains event buying signals, the signal-to-pipeline workflow, and what good looks like using enterprise b...

Event Advisor is an AI-powered recommendation application for events. It delivers personalized recommendations for attendees and helps event organizer...

What is the hand-raiser problem at events, and why event signals are stronger than digital signals, with advice for revenue leaders on capturing event...

Customer success teams should watch five event signals: time-to-value behavior, real adoption, single-threaded risk, value proof points, and expansion...

You Don't Have to Wait to Be AI-Ready. Your Events Already Produce the Signal argues that event readiness is a ladder, not a gate, and events already ...