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Content Display
Overview of how Content Display controls the look and feel of Event Forms, Websites, and Emails, including Display Fields, Content Blocks, and Display...
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Error when no Form in the Event is marked as Primary
Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.
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Marking a form as "Primary" - What does this do
Explains what happens when a form is marked as Primary for an event in the Certain platform, including how emails and sections display.
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General FAQ - Activating Agenda Item Waitlist on Forms
Instructions for activating the Waitlist option in agenda sections of forms, including Steps in Plan > Forms > Agenda > 'Display Rules'.
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Special Characters on Content Block and Display Rules
Best practices advise avoiding special characters in the Name field of Content Blocks and Display Rules to prevent server errors and Display Rules iss...
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Signal Alerts - Common Errors and Recommendations
Review common Signal Flow errors and recommended steps to resolve issues in Certain's Signal Alerts.
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Signal Outbound Flows for Digital Events (ON24)
This article explains how to configure Signal's outbound flows for the ON24 integration, enabling data to be sent to ON24 to register or cancel attend...
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Customizing Emails Based on Different Registrant Factors/Values
Instructions for customizing emails in Certain based on registrant responses using display rules and content blocks.
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Preparing ON24 for Signal Integration
Instructions to prepare ON24 and Signal for integration, including enabling endpoints and provisioning an API Access token.
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Appending Agenda Items to an Email Template
Guidance on using Display Rules to include Personal Agenda items in an Email Template for events in Certain.
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Certain 7.0 Release Notes
Release notes for Certain 7.0 including accessibility, digital events, speaker management, signals, and content display enhancements.
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Dynamic Emails Guide
Guide explaining how to use Content Blocks and Display Rules to create dynamic emails based on registration values.
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Content Blocks (At Account Level)
Guide to configuring account-level content blocks for emails, forms, websites, and event displays in Certain.
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API Fetch walkthrough
Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.
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API Fetch FAQs
FAQ about API Fetch including its purpose, add-on status, access, and use cases.
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Signal Integration with Advanced Webhooks Guide
Guide to using Signal to integrate with other applications via Advanced Webhooks, including nested JSON support and mappings. Includes setup steps, ta...
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Signal Integration with Eloqua Guide
Guide to using Certain Signal to integrate with Eloqua. Includes prerequisites, credentials, setup steps, and how to configure tags, connections, flow...
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Signal Integration with Webhooks Guide
A guide to using Certain Signal to integrate with other applications via Webhooks. Includes prerequisites, tags, connections, flows, mappings, dashboa...
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Signal Integration with Salesforce Guide
Guide to using Certain Signal to integrate with Salesforce, including tags, connections, flows, mappings, and troubleshooting.
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Signal Integration with Marketo Guide
Technical guide detailing how to integrate Certain Signal with Marketo, including tags, connections, flows, mappings, destinations, and troubleshootin...
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Bring Events Into Your Marketing Technology Stack
An end-to-end event automation platform that unifies event data to power real-time marketing actions.
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Drive a Higher ROI from Every Event
Event automation software for marketing executives enables ROI from events by capturing attendee data, delivering personalized content, and providing ...
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In-Person Events Easily Planned, Delivered & Repeated
Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.
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Turn Event Data into Real-Time Revenue Acceleration
Certain Signal orchestrates event data flows to turn interactions into real-time buyer signals, fueling marketing and sales.
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Event Management Consulting Services
Certain’s event management consulting services help you leverage buying signals from event data to enhance lead scoring, increase efficiency, branding...
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The Ultimate Guide to Event Buying Signals
A guide about event buying signals and AI's role in event marketing.
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Gathering Attendee Feedback – Beyond the Event Experience
Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.
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Get Intelligent Insights From All Your Events
Get Intelligent Insights From All Your Events — We help you track and analyze your event data and send signals to improve attendance, engagement and r...
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7 Seriously Simple Steps to Convert More Event Leads
Guide outlining steps to convert event leads using event data for lead scoring and nurturing.
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Connect Certain with Your Application Ecosystem
Power your marketing and sales ecosystem with connected event operations and insights.
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Touchpoint Ignite — Event Apps for Exceptional Attendee Experiences
Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.
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Thomson Reuters Wins Big at the Stevie’s — Certain Proud to Power Their Success
Thomson Reuters Marketing Events Strategy team wins four Gold Stevie Awards and Bronze for Brand Engagement, powered by Certain's AI-powered event tec...
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MarketingProfs Highlight the Power of Certain’s Event Intelligence & AI in Drivi...
MarketingProfs highlights how Certain's Event Intelligence and AI drive ROI by uncovering buying signals, personalizing experiences, and turning event...
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Certain Launches Session Advisor, an AI-powered Personalization Solution to Acce...
Certain announces Session Advisor AI, an AI-powered personalization solution for events that delivers personalized session recommendations at scale an...
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Certain Launches Powerful Event Buying Signal Solution to Fuel Pipeline Growth a...
Certain announces its AI-powered event buying signals solution to transform event interactions into actionable buying signals, enabling marketers to c...
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Expand Your Reach With Our Expertise
Overview of Certain's Partner Program and partner ecosystem for technology and services partners.
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Gathering Attendee Feedback – Beyond the Event Experience
In this on-demand webinar, learn how to harness the power of event data to unlock buyer intent and identify important buying signals.
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From Attendee to Buyer: Deliver Experiences That Drive Growth
Overview of how Certain's Attendee Experience enables personalized journeys, AI-driven insights, and a connected lifecycle to convert attendees into b...
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Request a Demo of Certain Buying Signals
A page to request a demonstration of Certain Buying Signals, featuring a form to capture name, company, and work email.
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From Signals to Sales: How to Turn Event Engagement into Revenue
Recap of a webinar on activating event intent data to drive revenue from events.
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Unlock the Power of Hosting a Product Session at Events: How to Gather and Lever...
A guide on hosting product sessions at events to gather and leverage buying signals for product strategy, with planning, data collection, and cross-fu...
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Events Create Moments. Signals Turn Them Into Revenue.
Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.
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How to Turn Your Audiences Into Customers Using AI
A guide on using AI-powered insights to personalize event marketing, reveal buying signals, improve lead scoring, and turn event attendees into custom...
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Stop Asking Boring Event Questions
An AI-powered Question Generator inside Certain helps event planners craft insightful questions to uncover attendee priorities, timelines, and buying ...
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Maximizing Event Success with Signal-Based Solutions: A Catalyst for Marketers t...
Overview of signal-based strategies to drive pipeline and revenue by leveraging event buying signals, Martech integrations, and AI-powered personaliza...
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Leveraging Event Data and AI for Business Success
A blog recap of a webinar on leveraging event data and AI to drive business results, including data collection strategies and Touchpoint Ignite.
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Introducing Event Advisor: How AI Is Transforming Event Personalization
Overview of Event Advisor, an AI-powered tool to personalize attendee journeys at events.
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The Future of Events Is AI-Powered — Are You Ready?
A blog post exploring how AI-powered event management transforms engagement, intelligence, and strategy while emphasizing security.
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From Engagement to Revenue: Activating Event Buying Signals
How to capture and activate event buying signals to drive revenue from events.
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The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.
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Events are the Tried-and-True GTM Channel for B2B Companies in 2026
Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.
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Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
Seven principles for turning Dreamforce into a revenue engine for events.
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Deep Dive into Event Intelligence: Capturing Event Buying Signals
A detailed exploration of buying signals in event intelligence, covering data vs. intelligence, signal types, and practical guidance for acting on sig...
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Creating High-Impact Attendee Experiences with AI
Blog post about AI-powered personalization and Session Advisor AI to drive attendee engagement and revenue.
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Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
Behavioral intelligence based on buying signals turns event interactions into revenue.
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AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers
Explains how AI-powered follow-ups improve engagement and ROI after events.
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What to Look for in AI-powered Event Technology
Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...
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Agentic AI: The Next Evolution in Event Technology
A detailed look at Agentic AI, its autonomous capabilities, and how Certain's AI-powered solutions transform event planning, execution, and engagement...
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3 Ways to Spark Sales-Ready Conversations Post-Event
Three methods to convert post-event engagement into sales-ready conversations using data alignment, Agentic AI, and AI-powered insights.
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Event Planning and Management Blog
Latest posts from the Certain Event Management Blog covering event planning, ROI, and AI-powered event technology.
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Create Exceptional Attendee Experiences. Capture Every Buying Signal.
Certain makes it easy to run engaging events, create personalized attendee experiences, and turn attendee engagement into buying signals to accelerate...