Lead Scoring

Overview of how Content Display controls the look and feel of Event Forms, Websites, and Emails, including Display Fields, Content Blocks, and Display...

Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.

Explains what happens when a form is marked as Primary for an event in the Certain platform, including how emails and sections display.

Instructions for activating the Waitlist option in agenda sections of forms, including Steps in Plan > Forms > Agenda > 'Display Rules'.

Best practices advise avoiding special characters in the Name field of Content Blocks and Display Rules to prevent server errors and Display Rules iss...

Review common Signal Flow errors and recommended steps to resolve issues in Certain's Signal Alerts.

This article explains how to configure Signal's outbound flows for the ON24 integration, enabling data to be sent to ON24 to register or cancel attend...

Instructions for customizing emails in Certain based on registrant responses using display rules and content blocks.

Instructions to prepare ON24 and Signal for integration, including enabling endpoints and provisioning an API Access token.

Guidance on using Display Rules to include Personal Agenda items in an Email Template for events in Certain.

Release notes for Certain 7.0 including accessibility, digital events, speaker management, signals, and content display enhancements.

Guide explaining how to use Content Blocks and Display Rules to create dynamic emails based on registration values.

Guide to configuring account-level content blocks for emails, forms, websites, and event displays in Certain.

Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.

FAQ about API Fetch including its purpose, add-on status, access, and use cases.

Guide to using Signal to integrate with other applications via Advanced Webhooks, including nested JSON support and mappings. Includes setup steps, ta...

Guide to using Certain Signal to integrate with Eloqua. Includes prerequisites, credentials, setup steps, and how to configure tags, connections, flow...

A guide to using Certain Signal to integrate with other applications via Webhooks. Includes prerequisites, tags, connections, flows, mappings, dashboa...

Guide to using Certain Signal to integrate with Salesforce, including tags, connections, flows, mappings, and troubleshooting.

Technical guide detailing how to integrate Certain Signal with Marketo, including tags, connections, flows, mappings, destinations, and troubleshootin...

An end-to-end event automation platform that unifies event data to power real-time marketing actions.

Event automation software for marketing executives enables ROI from events by capturing attendee data, delivering personalized content, and providing ...

Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.

Certain Signal orchestrates event data flows to turn interactions into real-time buyer signals, fueling marketing and sales.

Certain’s event management consulting services help you leverage buying signals from event data to enhance lead scoring, increase efficiency, branding...

A guide about event buying signals and AI's role in event marketing.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Get Intelligent Insights From All Your Events — We help you track and analyze your event data and send signals to improve attendance, engagement and r...

Guide outlining steps to convert event leads using event data for lead scoring and nurturing.

Power your marketing and sales ecosystem with connected event operations and insights.

Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.

Thomson Reuters Marketing Events Strategy team wins four Gold Stevie Awards and Bronze for Brand Engagement, powered by Certain's AI-powered event tec...

MarketingProfs highlights how Certain's Event Intelligence and AI drive ROI by uncovering buying signals, personalizing experiences, and turning event...

Certain announces Session Advisor AI, an AI-powered personalization solution for events that delivers personalized session recommendations at scale an...

Certain announces its AI-powered event buying signals solution to transform event interactions into actionable buying signals, enabling marketers to c...

Overview of Certain's Partner Program and partner ecosystem for technology and services partners.

In this on-demand webinar, learn how to harness the power of event data to unlock buyer intent and identify important buying signals.

Overview of how Certain's Attendee Experience enables personalized journeys, AI-driven insights, and a connected lifecycle to convert attendees into b...

A page to request a demonstration of Certain Buying Signals, featuring a form to capture name, company, and work email.

Recap of a webinar on activating event intent data to drive revenue from events.

A guide on hosting product sessions at events to gather and leverage buying signals for product strategy, with planning, data collection, and cross-fu...

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

A guide on using AI-powered insights to personalize event marketing, reveal buying signals, improve lead scoring, and turn event attendees into custom...

An AI-powered Question Generator inside Certain helps event planners craft insightful questions to uncover attendee priorities, timelines, and buying ...

Overview of signal-based strategies to drive pipeline and revenue by leveraging event buying signals, Martech integrations, and AI-powered personaliza...

A blog recap of a webinar on leveraging event data and AI to drive business results, including data collection strategies and Touchpoint Ignite.

Overview of Event Advisor, an AI-powered tool to personalize attendee journeys at events.

A blog post exploring how AI-powered event management transforms engagement, intelligence, and strategy while emphasizing security.

How to capture and activate event buying signals to drive revenue from events.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

A detailed exploration of buying signals in event intelligence, covering data vs. intelligence, signal types, and practical guidance for acting on sig...

Blog post about AI-powered personalization and Session Advisor AI to drive attendee engagement and revenue.

Behavioral intelligence based on buying signals turns event interactions into revenue.

Explains how AI-powered follow-ups improve engagement and ROI after events.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

A detailed look at Agentic AI, its autonomous capabilities, and how Certain's AI-powered solutions transform event planning, execution, and engagement...

Three methods to convert post-event engagement into sales-ready conversations using data alignment, Agentic AI, and AI-powered insights.

Latest posts from the Certain Event Management Blog covering event planning, ROI, and AI-powered event technology.

Certain makes it easy to run engaging events, create personalized attendee experiences, and turn attendee engagement into buying signals to accelerate...