Lead Scoring

Event check-in captures two buying signals at once: behavioral arrival data and declared intent from a verified buyer, plus guidance on what each reve...

The Event Signal Playbook, Part 2 of 2 explains event signal orchestration: a two-layer stack (Signal Connector and Signal) that captures, normalizes,...

TOUCHPOINT provides event apps for exceptional attendee experiences with native iOS and Android apps plus a web experience that turn interactions into...

Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.

Event Advisor AI-powered attendee journeys with an AI Advisor personalized agenda, buying signals capture intent from every click, and capabilities fo...

Buying signals for event engagement. Certain converts attendee interactions into actionable buying signals with an AI signal engine for intent scoring...

SOLUTIONS on Certain describes an Event Intelligence Platform that turns every interaction into pipeline, including Launch & Scale Branded Events, Mob...

Step-by-step setup for API Fetch/Eloqua integration in Certain to ingest Eloqua contacts as Certain registrations for an event, including connections,...

API Fetch FAQs for Certain. Includes definitions for Certain API Fetch, access requirements for System master and Administrator user types, and exampl...

Certain Platform guidance: avoid special characters in the Name field of Content Blocks and Display Rules, because special characters can cause a serv...

Setup instructions for Content Blocks at account-level. The page explains introduction, where to use content blocks, conditional display via Display R...

Custom Event Data explains how custom questions are answered by the event builder and used for internal reporting, consolidation reports, Logic Rules,...

This article explains how waitlist options are activated per agenda section on forms and when the waitlist option displays for registrants.

Certain 7.1 extends Certain Digital with complete insight from Zoom and ON24 and updated Session Catalog and Touchpoint web Attendee Engagement app. I...

Certain does not have a specific feature for appending Agenda Items directly to an Email Template. Display Rules can include the Personal Agenda secti...

Learn how to configure an Agenda Section in a registration form, including Agenda Section Header, Agenda Section fields, Fields to Display, Selection ...

Email can be sent from Certain showing different information based on a registrant's answer, using Display rules and Custom Blocks in Plan>Event Set-u...

This guide explains how to use Content Blocks and Display Rules to create email templates with content displayed dynamically based on registration val...

Create Signal Outbound Flows for Digital Events (ON24). Configure Account Settings > Implementation > Signal - Real - Time Data Integration, select Ou...

When Display Rules are added in an Email Template, a server error occurs if no Form in the Event is marked as Primary.

The Content Display section (Plan > Event Setup > Content Display) covers Display Fields, Content Blocks, and Display Rules for Event Forms, Websites,...

Buying signals appear weeks before an event starts in registration data. The article defines a pre-event intelligence framework using account clusteri...

Supported Encryption Cipher Suite Changes notice from Certain. It states that on June 30, 2022 Certain will strengthen encryption techniques for Certa...

A guide on using AI-powered insights to personalize event marketing, reveal buying signals, improve lead scoring, and turn event attendees into custom...

A detailed look at Agentic AI, its autonomous capabilities, and how Certain's AI-powered solutions transform event planning, execution, and engagement...

Explains how AI-powered follow-ups improve engagement and ROI after events.

Three methods to convert post-event engagement into sales-ready conversations using data alignment, Agentic AI, and AI-powered insights.

Recap of a webinar on activating event intent data to drive revenue from events.

A blog post exploring how AI-powered event management transforms engagement, intelligence, and strategy while emphasizing security.

Events Create Moments. Signals Turn Them Into Revenue. The article argues that signal density turns attendee interactions into buying intent through A...

Certain blog article about extracting real value from events using behavioral intelligence based on buying signals, signal classification, real-time i...

You Don't Have to Wait to Be AI-Ready. Your Events Already Produce the Signal argues that event readiness is a ladder, not a gate, and events already ...

A funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue. Includes key takeaways and a funnel-aware KP...

Video On Demand resource describing three repeatable plays to turn event leads into revenue, fast, with same-day sales alerts, personalized follow-up ...

The Ultimate Guide to Event Buying Signals explains event buying signals, the signal-to-pipeline workflow, and what good looks like using enterprise b...

Lead Retrieval - Feature Overview explains the Administrator/VIP portal process and the Lead Scanning Instructions for exhibitor attendees and adminis...

Troubleshooting guide for Certain Touchpoint Lead Scanning and QR Code Badge Scanning when the app returns “Unknown Lead” or blank results, with fixes...