Can pipeline be attributed to events?

**Can pipeline be attributed to events?**

✅ YES — events can be attributed to pipeline when attendee engagement and buying signals are captured, delivered into your CRM/marketing systems, and analyzed end-to-end.

Short explanation:

- Certain captures real‑time buying signals (session engagement, interactions, intent) and pushes them into CRM/marketing automation so sales can follow up immediately and opportunities can be scored.

- With Event Intelligence and Data Orchestration you can track performance “from first interaction to closed deal,” measure event‑influenced vs. event‑sourced pipeline, and report ROI across single events or an event portfolio.

- The key requirements are signal capture, fast delivery to sales workflows, and integrated analytics across the event lifecycle.

Sources:

- [Create Exceptional Attendee Experiences. Capture Every Buying Signal.](https://certain.com)

- [How to Leverage Event Management Software to Generate More Revenue from Events](https://certain.com/wp-content/uploads/2022/12/10001-ce22-wheres-your-event-roi-infographic.pdf#page=1)

- [Turn Engagement Signals into Pipeline](https://certain.com/resource/turn-engagement-signals-into-pipeline)

- [The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence](https://certain.com/blog/framework-to-turn-event-data-into-revenue-intelligence)

One question: Are you trying to attribute pipeline for a single event or across your entire events portfolio (and which CRM do you use)?