Personalization has become a critical success factor for modern events. Most event teams still struggle to deliver relevant experiences at scale.
In our recent webinar, we officially introduced Event Advisor. Event Advisor is our new AI-powered product designed to help event organizers deliver smarter, more personalized event journeys.
Watch the replay and see AI generate personalized recommendations for attendees. The recommendations help drive revenue from events.Why Event Personalization is More Critical than Ever
As events grow in size and complexity, attendees are faced with hundreds of sessions. Attendees also face dozens of sponsors and exhibitors. Attendees have limited time to decide what matters most.
Meanwhile, event organizers struggle with uneven session attendance. Event organizers also struggle with poor content discoverability. Event organizers also miss engagement and monetization opportunities.
The result is great content that never reaches the right audience.
This is exactly the problem Event Advisor was built to solve.
What Is Event Advisor?
Event Advisor is an AI-powered recommendation application designed specifically for events.
Event Advisor analyzes attendee interests, behavior, and event content. Event Advisor delivers personalized recommendations such as sessions to attend. Event Advisor also delivers personalized recommendations for exhibitors to visit. Event Advisor also delivers personalized recommendations for peers and experts to connect with.
The recommendations are based on each attendee’s profiles and goals.
Certain Event Advisor eliminates the need for endless searches by guiding attendees. The guidance helps attendees get more value from the event. Certain Event Advisor enables organizers to drive engagement where it matters most.Who Is Event Advisor For?
Event Advisor is designed for:
- Event marketers looking to boost engagement
- Conference and content teams managing large agendas
- Event technology leaders seeking AI-driven innovation
- Organizers who want measurable improvements in attendee experience
If your event offers more content than one can consume, Certain Event Advisor can help.
What We Covered in the Webinar
In this session, our team walks through real product capabilities and live use cases, including:
1. How decision fatigue kills engagement. Attendees face too many choices across sessions, booths, and meetings. AI narrows options using registration inputs and live behavior. This narrowing helps the audience focus on high-value activities. 2. How to build agendas around attendee goals. The Fill My Day feature assembles a full agenda in minutes. The guidance directs attendees toward sessions, booths, and meetings aligned with stated goals and inferred interests. 3. Using registration data to create early momentum. Answers collected during registration start recommendations before the event begins. This approach influences schedules early instead of reacting during onsite congestion. 4. Using timed nudges to drive action. Recommendations appear at moments when attention peaks. The prompts drive session attendance, booth visits, and peer connections at the right time. 5. Giving Event Planners full control. Apply brand guidelines directly within the Event Advisor experience. Fine-tune the AI model to steer recommendations based on what drives engagement and outcomes for your event. 6. Turning engagement into revenue signals. Attendee behavior reveals interests at the individual and account level. The behavior spots buying signals tied to sessions attended, booths visited, and connections made.