Are events and conferences a good source of intent data?

**Are events and conferences a good source of intent data?**

✅ YES — events and conferences are a very good source of intent data when you capture, interpret, and act on attendee behaviors.

Why (brief):

- Events concentrate a self‑selected, often high‑authority audience and produce rich, observable behaviors (session selection, poll answers, booth visits, meeting requests) that signal buying interest.

- Raw engagement must be turned into intent signals (AI/score rules, CRM integration, real‑time alerts) to be revenue‑useful.

How to get value (practical steps):

- Before the event: use dynamic registration to pre‑qualify attendees and segment by intent; align sales and marketing on scoring thresholds. (Doc: webinar recap)

- During the event: capture session check‑ins, poll responses, booth visits, content consumption and translate them into real‑time lead intelligence so sales can follow up while interest is high. (Doc: webinar recap; product page)

- After the event: push enriched intent signals into your CRM/MAP, prioritize follow‑up, and measure pipeline impact to prove ROI. (Doc: webinar recap; resource)

- Host product sessions and interactive formats to surface specific buying signals and capture feature/pricing interest from attendees who often have buying authority. (Doc: product session blog)

Common caveats:

- Engagement alone isn’t proof of purchase intent — you need context, AI/score models, and linked CRM data to avoid false positives. (Doc: webinar recap)

- Data often lives in silos; integration and fast activation are essential to shorten deal cycles. (Doc: product page)

Sources:

- [From Signals to Sales: How to Turn Event Engagement into Revenue](https://certain.com/blog/webinar-recap-from-signals-to-sales)

- [Unlock the Power of Hosting a Product Session at Events: How to Gather and Leverage Buying Signals](https://certain.com/blog/unlock-the-power-of-a-product-session)

- [Event Apps for Exceptional Attendee Experiences (Touchpoint Ignite / Event Engagement Software)](https://certain.com/products/event-engagement-software)

- [From Signals to Sales: Activating Intent Data from Events (Webinar resource)](https://certain.com/resource/from-signals-to-sales)

What is your top goal for event intent data — lead generation, account-based marketing, product feedback, or something else?