Are events and conferences a good source of intent data?
Are events and conferences a good source of intent data?
✅ YES — events and conferences are a strong source of intent data because attendees reveal buying signals before, during, and after the event. Certain’s AI-powered event intelligence captures those signals and turns them into actionable follow-up and CRM enrichment.
Key signals include session registrations, poll responses, booth visits, content consumption, pricing questions, and one-on-ones. Certain describes this as helping teams identify readiness to buy, prioritize leads, and personalize outreach in real time.
What kind of event data are you trying to turn into pipeline today?