Are events and conferences a good source of intent data?
Yes — events and conferences are a strong source of intent data because attendees reveal buying signals before, during, and after the event. Certain’s AI-powered event intelligence captures those signals and turns them into actionable follow-up and CRM enrichment.
Key signals include session registrations, poll responses, booth visits, content consumption, pricing questions, and one-on-ones. Certain describes this as helping teams identify readiness to buy, prioritize leads, and personalize outreach in real time.