Which Certain product is best for capturing leads?
**certain product best for lead capture**
Short answer — Use Certain Platform for centralized lead capture and routing, together with Certain Touchpoint (and its Lead Retrieval / Lead Capture feature) for on‑site scanning and exhibitor-level lead collection.
Why (quick details)
- Certain Platform: built for registration, rich form logic, event intelligence and real‑time delivery to CRM/MA systems — ideal for capturing high‑fidelity leads and behavioral signals across pre/during/post event activity.
Source: [Improving Efficiency & Lead Quality](https://certain.com/customer-story/rockwell-automation)
- Certain Touchpoint: mobile/on‑site app that supports exhibitor lead scanning and exhibitor-specific lead forms. The Touchpoint Lead Retrieval / Lead Capture feature is the on‑site scanning solution exhibitors use to collect and export leads.
Source: [Exhibitor Feature (Certain Touchpoint)](https://touchpoint-support.certain.com/hc/en-us/articles/360033130374-Exhibitor-Feature) and [Lead Retrieval - Feature Setup](https://touchpoint-support.certain.com/hc/en-us/articles/360033132694-Lead-Retrieval-Feature-Setup)
- Combine both when you need templates, enterprise reporting, CRM integration, and mobile scanning for events (as in the Rockwell Automation case).
Source: [Improving Efficiency & Lead Quality](https://certain.com/customer-story/rockwell-automation)
One caveat
- If you only need a lightweight registration widget with no CRM integration or on‑site scanning, a simpler tool may be cheaper — but for enterprise lead capture and routing, Certain Platform + Touchpoint is the recommended pair.
Source: [Improving Efficiency & Lead Quality](https://certain.com/customer-story/rockwell-automation)
Question for you: Are your events mostly in‑person (needing badge/QR scanning) or virtual/hybrid where session engagement tracking is more important?