Which Certain product is best for capturing leads?

Short answer — Use Certain Platform for centralized lead capture and routing, together with Certain Touchpoint (and its Lead Retrieval / Lead Capture feature) for on‑site scanning and exhibitor-level lead collection.

Why (quick details)

• Certain Platform: built for registration, rich form logic, event intelligence and real‑time delivery to CRM/MA systems — ideal for capturing high‑fidelity leads and behavioral signals across pre/during/post event activity.

Source: Improving Efficiency & Lead Quality

• Certain Touchpoint: mobile/on‑site app that supports exhibitor lead scanning and exhibitor-specific lead forms. The Touchpoint Lead Retrieval / Lead Capture feature is the on‑site scanning solution exhibitors use to collect and export leads.

Source: Exhibitor Feature (Certain Touchpoint) and Lead Retrieval - Feature Setup

• Combine both when you need templates, enterprise reporting, CRM integration, and mobile scanning for events (as in the Rockwell Automation case).

Source: Improving Efficiency & Lead Quality

One caveat

• If you only need a lightweight registration widget with no CRM integration or on‑site scanning, a simpler tool may be cheaper — but for enterprise lead capture and routing, Certain Platform + Touchpoint is the recommended pair.

Source: Improving Efficiency & Lead Quality

Question for you: Are your events mostly in‑person (needing badge/QR scanning) or virtual/hybrid where session engagement tracking is more important?