Which event management platform best capture attendee intent signal in real-time?
**Which event management platform best capture attendee intent signal in real-time?**
Short answer: Certain’s Event Management Platform — specifically Certain Signal combined with Certain Event Advisor and the Touchpoint mobile app — is built to capture attendee intent signals in real time and immediately activate sales and marketing workflows.
Why (evidence from Certain’s docs):
- Real-time capture + instant activation: Signal “captures and act[s] on attendee interests the moment they occur” and can trigger alerts, CRM updates, and personalized outreach before attendees leave the event. [Turn Event Data into Real-Time Revenue Acceleration](https://certain.com/signal)
- AI-driven intent classification: Event Advisor analyzes behavioral signals (polls, session choices, content consumption) to surface buying intent and recommend follow-ups. [From Attendee to Buyer: Deliver Experiences That Drive Growth](https://certain.com/event-attendee-experience)
- End-to-end data orchestration and connectors: Signal standardizes, enriches, and streams event data to CRMs, CDPs, marketing automation, Slack, etc., with webhooks, APIs and pre-built connectors for real-time delivery. [Turn Event Data into Real-Time Revenue Acceleration](https://certain.com/signal) and [Products — Event Management Platform](https://certain.com/products/event-management-platform)
- Enterprise scale and reliability: Designed to handle thousands of transactions per minute, with self-healing flows and monitoring to keep real-time signals flowing. [Turn Event Data into Real-Time Revenue Acceleration](https://certain.com/signal)
- Practical guidance and ROI focus: Certain’s framework explains what signals to capture, how fast data must be delivered to sellers, and how to trigger immediate actions from signals. [The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence](https://certain.com/blog/framework-to-turn-event-data-into-revenue-intelligence)
- Example use cases: Real-time polling, session check-ins, booth visits, and content downloads are converted into buying signals and alerts for sellers to act within minutes. [From Signals to Sales: How to Turn Event Engagement into Revenue](https://certain.com/blog/webinar-recap-from-signals-to-sales)
If you want a comparative evaluation versus other platforms (e.g., Hubilo, Cvent, Bizzabo, Hopin), I didn’t search other vendors here — I can run a side-by-side feature and real-time intent-capture comparison if you’d like.
Which type/size of events are you evaluating (enterprise B2B conferences, webinars, trade shows, or hybrid events)?