Certain Product Marketing · June 4, 2026
Walk into the lobby of almost any B2B event and you can spot the problems before you reach the badge table. The line is ten deep because a scanner can't read a QR code off a phone screen. A staffer is digging through pre-printed badge packets looking for someone who changed their name. A paper attendance sheet is making the rounds. And somewhere in that line is your most important prospect, quietly deciding whether your company runs a tight event or a sloppy one.
Here’s the part that costs you real money. That same prospect just gave you the strongest buying signal you’ll get from their account all quarter. The prospect cleared a calendar, booked travel, and walked through a door that was specifically yours. In most event setups, nobody on your revenue team will know the prospect was there until the post-event export lands days later.
This week we launched Greet to close that gap. Greet is the check-in and badge intelligence layer that turns the first physical moment of an event into a real-time, first-party signal the whole stack can act on. Greet runs on the devices already owned. Greet prints to the printers already in the room. Greet connects to the systems the revenue team already lives in. Greet works on its own. Greet works alongside whatever platform is used to run the rest of the event.
The check-in table is a sensor
Most check-in tools were built to manage a line. Check-in tools get people through the door. Check-in tools mark people as attended. Check-in tools print a badge. Check-in tools report a headcount the next morning. Check-in tools are useful. Check-in tools treat the most concentrated signal moment of the event as a logistics task.
When check-in is treated as logistics, the data returned is logistics. The data includes a count. The data includes a stack of printed badges. When check-in is operated as a sensor, the data reflects intent. The data learns that a named account just arrived. The data learns that three people from the same company scanned within five minutes of each other. The data learns that a VIP is in the building. The data arrives in time to do something about it.
The timing is the whole point. Harvard Business Review studied more than two million sales leads. Harvard Business Review found the average company takes 42 hours to follow up. Harvard Business Review found teams that reach a prospect within an hour are nearly seven times more likely to qualify them. For event leads specifically, MarketingProfs found that 74% of B2B marketers take four or more days to follow up. MarketingProfs found only 2% reach the prospect the same day. The intent that walked through the door has a shelf life. Most teams let the intent expire.
What Greet does
Three things happen the moment someone scans in.
It captures the signal
Greet captures the signal by recording who arrived and when. Greet captures the signal by recording which colleagues came with the attendee. Greet allows a short set of questions at the badge. Greet uses the questions to capture where a prospect is in their evaluation. Greet captures what brought the prospect in. The captured answers are declared by the buyer. The captured answers are not guessed by an algorithm. The declared answer comes from a verified attendee. The declared answer is first-party data. First-party data holds its value while third-party intent keeps degrading.
It delivers in seconds
Greet delivers in seconds by sending the scan to Salesforce, HubSpot, Marketo, or Eloqua. Greet sends the scan in under ten seconds through Certain Signal. The rep working the floor receives a Slack alert when the named account checks in. The rep can finish the handshake before the badge finishes printing. Greet avoids batch export. Greet avoids waiting until Monday.
And it runs anywhere, on anything
Greet opens in a browser on any iOS, Android, or Windows device already carried by the team. Greet prints to AirPrint, Mopria, or Zebra hardware already in the room. Staff can sign in from a link. Staff can sign in with no app to download. Staff can sign in with no IT ticket to file. If venue WiFi drops, Greet keeps scanning. Greet keeps printing. Greet keeps registering walk-ins offline. Greet syncs everything the second the connection returns.
Flexibility is the whole design
Greet has one defining trait. Greet does not ask the event organizer to change anything else about how events are run.
Most check-in products lock the organizer into hardware. Most check-in products lock the organizer into printers. Most check-in products lock the organizer into the platform. Greet does none of that. If the main event is already running on Cvent, RainFocus, or Bizzabo, those platforms are kept. Greet slots in as the check-in and badge layer without a migration. If the event is already on Certain Platform, Greet syncs with Signal and Event Intelligence automatically integrated with Certain. The check-in moment feeds the same systems as the rest of the program. The goal is to make the event visible to the stack already built. The goal is not to rebuild the stack.
On-demand badging sits at the center of the design. Badges print at check-in on whatever compatible printer is in the room. Nobody prints packets the night before. Nobody apologizes for a misspelled name. The team builds a badge template once. The template uses drag-and-drop control over every element. The team reuses the badge template across every event. When a name is wrong, staff edit it inline and reprint in seconds.
Beyond the door, Greet keeps working. When a VIP arrives, the right account owner gets notified before the VIP reaches the coffee. Session check-in captures exactly who was in which room. Session check-in includes capacity limits and waitlists enforced at the door. Compliance and signature workflows hold attendance requirements. Compliance and signature workflows do so without a spreadsheet to reconcile afterward.
Built by people who've worked the badge table
We ran Greet through a beta with event teams who run the process for a living. The beta feedback focused on the details that only show up when a name badge is printed on site.
One event operations lead at a veteran event-management agency put it this way: “The difference between this and how we used to manage on-demand badging is night and day.” Another beta participant summed up the beta: “It feels like it was built by people who've actually printed a name badge on site before.”
An events lead at a major manufacturer, after running Greet against their requirements, told us: “This product delivers everything we've been looking for.”
That bar shaped the product. People who stand in the lobby when 300 attendees show up at once shaped the product. The details that the people cared about appear in the product. The details include the inline name edit. The details include the instant reprint. The details include the scanner that reads a dim phone screen.
Standard and Premium
Greet comes in two tiers. Standard covers the core. Standard includes real-time check-in and on-demand badge printing. Standard includes QR and name-search check-in. Standard includes walk-ins. Standard includes kiosk mode. Standard includes offline operation. Standard includes real-time dashboards. Standard includes two-way sync with Certain. Standard is everything a team needs to run a clean, connected check-in.
Premium adds depth for high-volume and regulated programs. Premium includes session check-out and group check-in. Premium includes configurable workflows. Premium includes two-sided and foldable badges. Premium includes custom fonts. Premium includes remote cloud printing. Premium includes AI-powered feedback analysis. Premium includes an advanced sync engine. Premium includes standalone and third-party-platform connections. These connections let Greet run check-in for events on any system. If Greet is used next to a non-Certain platform, the connection lives in Premium.
We price Greet by the number of annual events the team runs on it. Greet is available as an add-on to Certain or on its own. The right tier depends on event volume. The fastest path is a quick conversation.
Why this matters now
Most revenue teams are pouring budget into agentic GTM. Gartner's 2026 CMO research shows marketers now put an average of 15.3% of their budgets toward AI. Gartner's 2026 CMO research shows 70% call becoming an AI leader a critical goal. Gartner's 2026 CMO research also shows only 30% say AI readiness is mature. Agents can score, route, and respond in seconds. Digital channels feed agents in real time. The event remains invisible to all of it. The event is described as the strongest source of in-person intent a company receives.
Greet closes the gap. A sensor is placed at the door. The sensor connects to systems designed to act. The highest-intent moment of an event stops disappearing into a report. Forrester found that 82% of marketers can't quantify the data from attendee interactions today. Greet is where the change starts.
Here’s a question worth taking to the next event. A buying committee from a most important target account walks into the lobby tomorrow morning. The question asks how long it would take for the buying committee to reach the account team in a form they could act on while the committee is still in the room. If the answer is measured in days, the event is invisible to the stack. If the answer is measured in seconds, the event is running differently than most competitors.
The signal is at the door. Greet makes sure the stack sees it.