Certain Product Marketing. June 4, 2026.
Walk into the lobby of almost any B2B event and you can spot the problems before you reach the badge table. The line is ten deep because a scanner can't read a QR code off a phone screen. A staffer is digging through pre-printed badge packets looking for someone who changed their name. A paper attendance sheet is making the rounds. And somewhere in that line is your most important prospect, quietly deciding whether your company runs a tight event or a sloppy one.
Here's the part that costs you real money. That same prospect just gave you the strongest buying signal you'll get from their account all quarter. They cleared a calendar, booked travel, and walked through a door that was specifically yours. In most event setups, nobody on your revenue team will know they were there until the post-event export lands days later.
This week we launched Greet to close that gap. Greet is the check-in and badge intelligence layer that turns the first physical moment of your event into a real-time, first-party signal your whole stack can act on. It runs on the devices you already own, prints to the printers already in the room, and connects to the systems your revenue team already lives in. It works on its own, and it works alongside whatever platform you use to run the rest of the event.
The check-in table is a sensor
Most check-in tools were built to manage a line. Get people through the door, mark them attended, print a badge, report a headcount the next morning. Useful, but it treats the most concentrated signal moment of the event as a logistics task.
When you treat check-in as logistics, the data you get back is logistics: a count and a stack of printed badges. When you operate it as a sensor, the data reflects intent. You learn that a named account just arrived. You learn that three people from the same company scanned within five minutes of each other. You learn that a VIP is in the building. And you learn it in time to do something about it.
The timing is the whole point. Harvard Business Review studied more than two million sales leads and found the average company takes 42 hours to follow up. Teams that reach a prospect within an hour are nearly seven times more likely to qualify them. For event leads specifically, MarketingProfs found that 74% of B2B marketers take four or more days to follow up. Only 2% reach the prospect the same day. The intent that walked through your door has a shelf life, and most teams let it expire.
What Greet does
Three things happen the moment someone scans in.
It captures the signal
Greet records who arrived, when, and which colleagues came with them. You can add a short set of questions at the badge to capture where a prospect is in their evaluation or what brought them in. The declared answer is provided by the buyer rather than guessed at by an algorithm. That declared answer from a verified attendee is first-party data. First-party data holds its value while third-party intent keeps degrading.
It delivers in seconds
The scan flows to Salesforce, HubSpot, Marketo, or Eloqua in under ten seconds through Certain Signal. The rep working the floor gets a Slack alert the moment their named account checks in. They can finish the handshake before the badge finishes printing. No batch export is needed. No waiting until Monday is needed.
And it runs anywhere, on anything
Greet opens in a browser on any iOS, Android, or Windows device your team already carries. Greet prints to AirPrint, Mopria, or Zebra hardware that's already in the room. Staff sign in from a link with no app to download. Staff sign in from a link with no IT ticket to file.
Greet keeps scanning, printing, and registering walk-ins offline when the venue WiFi drops. Greet syncs everything the second the connection returns.
Flexibility is the whole design
If Greet has one defining trait, it is that it doesn't ask you to change anything else about how you run events.
Most check-in products lock you into their hardware, their printers, or their platform. Greet does none of that.
Already running Cvent, RainFocus, or Bizzabo for the main event? Keep them. Greet slots in as the check-in and badge layer without a migration.
Already on Certain Platform? Greet syncs with Signal and Event Intelligence automatically. The check-in moment feeds the same systems as the rest of your program. The point is to make the event visible to the stack you already built, not to rebuild your stack.
On-demand badging sits at the center of that design. Badges print at check-in on whatever compatible printer is in the room. That setup avoids printing packets the night before. That setup avoids apologizing for a misspelled name. Your team builds a badge template once with drag-and-drop control over every element. The team reuses the badge template across every event. When a name is wrong, staff edit it inline and reprint in seconds.
Beyond the door, Greet keeps working. When a VIP arrives, the right account owner gets notified before that person reaches the coffee. Session check-in captures exactly who was in which room with capacity limits and waitlists enforced at the door. Compliance and signature workflows hold attendance requirements without a spreadsheet to reconcile afterward.
Built by people who've worked the badge table
We ran Greet through a beta with event teams who run this for a living. The feedback we kept hearing was about the details that only show up when you've printed a name badge on site yourself.
One event operations lead at a veteran event-management agency put it this way: “The difference between this and how we used to manage on-demand badging in our old platform is night and day.” Another summed up the beta: “It feels like it was built by people who've actually printed a name badge on site before.”
An events lead at a major manufacturer, after running Greet against their requirements, told us: “This product delivers everything we've been looking for.”
That's the bar we built to. The people who stand in the lobby when 300 attendees show up at once shaped this product. The details they cared about include inline name edit, instant reprint, and the scanner that reads a dim phone screen.
Standard and Premium
Greet comes in two tiers. Standard covers the core: real-time check-in, on-demand badge printing, QR and name-search check-in, walk-ins, kiosk mode, offline operation, real-time dashboards, and two-way sync with Certain. Standard is everything a team needs to run a clean, connected check-in.
Premium adds the depth that high-volume and regulated programs ask for. Premium includes session check-out, group check-in, configurable workflows, two-sided and foldable badges, custom fonts, remote cloud printing, AI-powered feedback analysis, and an advanced sync engine. Premium also includes the standalone and third-party-platform connections that let Greet run check-in for events on any system. If you are using Greet next to a non-Certain platform, that connection lives in Premium.
We price Greet by the number of annual events you run on it. Greet is available as an add-on to Certain or on its own. The right tier depends on your event volume. The fastest way to find the right fit is a quick conversation.
Why this matters now
Most revenue teams are pouring budget into agentic GTM. Gartner's 2026 CMO research shows marketers now put an average of 15.3% of their budgets toward AI. Gartner's 2026 CMO research shows 70% call becoming an AI leader a critical goal. Only 30% say their AI readiness is mature. The agents can score, route, and respond in seconds. The digital channels feed the agents in real time. The event, the strongest source of in-person intent a company receives, stays invisible to all of it.
That's the gap Greet was built for. Greet puts a sensor at the door. Greet connects the door signal to the systems already designed to act. Greet stops the highest-intent moment of your event from disappearing into a report. Forrester found that 82% of marketers can't quantify the data they get from attendee interactions today. Greet is where you start changing that.
Here's a question worth taking to your next event. If a buying committee from your most important target account walked into the lobby tomorrow morning, how long would it take for that committee to reach the account team in a form they could act on while the committee was still in the room? If the answer is measured in days, the event is invisible to your stack. If the answer is measured in seconds, you're running differently than most of your competitors.
The signal is at the door. Greet makes sure your stack sees it.