Certain Product Marketing June 4, 2026
Walk into the lobby of almost any B2B event and you can spot the problems before you reach the badge table. The line is ten deep because a scanner can't read a QR code off a phone screen. A staffer is digging through pre-printed badge packets looking for someone who changed their name. A paper attendance sheet is making the rounds. Somewhere in that line is the most important prospect. The prospect quietly decides whether the company runs a tight event or a sloppy one.
Here's the part that costs you real money. That same prospect just gave the strongest buying signal from the prospect’s account all quarter. The prospect cleared a calendar, booked travel, and walked through a door that was specifically yours. In most event setups, nobody on the revenue team will know the prospect was there until the post-event export lands days later.
This week we launched Greet to close that gap. Greet is the check-in and badge intelligence layer that turns the first physical moment of an event into a real-time, first-party signal the whole stack can act on. Greet runs on the devices that are already owned. Greet prints to the printers already in the room. Greet connects to the systems the revenue team already lives in. Greet works on its own. Greet works alongside whatever platform is used to run the rest of the event.
The check-in table is a sensor
Most check-in tools are built to manage a line. The tools get people through the door, mark them attended, print a badge, and report a headcount the next morning. The tools treat the most concentrated signal moment of the event as a logistics task.
When check-in is treated as logistics, the data returned is logistics. Logistics data includes a count and a stack of printed badges. When check-in is operated as a sensor, the data reflects intent. The intent includes that a named account just arrived. The intent includes that three people from the same company scanned within five minutes of each other. The intent includes that a VIP is in the building. The intent is learned in time to do something about it.
The timing is the whole point. Harvard Business Review studied more than two million sales leads. Harvard Business Review found the average company takes 42 hours to follow up. Harvard Business Review found teams that reach a prospect within an hour are nearly seven times more likely to qualify them. For event leads specifically, MarketingProfs found that 74% of B2B marketers take four or more days to follow up. MarketingProfs found only 2% reach the prospect the same day. The intent that walked through the door has a shelf life. Most teams let the intent expire.
What Greet does
Three things happen the moment someone scans in.
It captures the signal
Greet records who arrived, when, and which colleagues came with them. Greet can add a short set of questions at the badge. The questions capture where a prospect is in their evaluation. The questions capture what brought the prospect in. The answers are declared by the buyer. The answers are not guessed by an algorithm. The declared answer comes from a verified attendee. The declared answer is first-party data. The first-party data holds its value while third-party intent keeps degrading.
It delivers in seconds
The scan flows to Salesforce, HubSpot, Marketo, or Eloqua in under ten seconds. The scan flows through Certain Signal. The rep working the floor gets a Slack alert the moment their named account checks in. The rep can finish the handshake before the badge finishes printing. Greet avoids batch export. Greet avoids waiting until Monday.
And it runs anywhere, on anything
Greet opens in a browser on iOS, Android, or Windows devices already carried by the team. Greet prints to AirPrint, Mopria, or Zebra hardware already in the room. Staff sign in from a link. Staff sign in without an app to download. Staff sign in without an IT ticket to file. If the venue WiFi drops, Greet keeps scanning, printing, and registering walk-ins offline. Greet syncs everything the second the connection returns.
Flexibility is the whole design
Greet does not ask for changes to how events are run.
Most check-in products lock into hardware, printers, or the platform. Greet does none of that.
Already running Cvent, RainFocus, or Bizzabo for the main event is supported. Greet slots into the check-in and badge layer without a migration. Already on Certain Platform is supported. Greet syncs with Signal and Event Intelligence automatically through Certain. The check-in moment feeds the same systems as the rest of the program. The goal is to make the event visible to the stack that is already built. The goal is not to rebuild the stack.
On-demand badging sits at the center of that design. Badges print at check-in. Badges print on whatever compatible printer is in the room. Nobody prints packets the night before. Nobody apologizes for a misspelled name.
A badge template can be built once. The badge template uses drag-and-drop control over every element. The template is reused across every event. When a name is wrong, staff edit it inline. Staff reprint in seconds.
Beyond the door, Greet keeps working. When a VIP arrives, the right account owner gets notified before that person reaches the coffee. Session check-in captures exactly who was in which room. Session check-in uses capacity limits. Session check-in uses waitlists enforced at the door. Compliance and signature workflows hold attendance requirements without a spreadsheet to reconcile afterward.
Built by people who've worked the badge table
A beta tested Greet with event teams that run this for a living. Feedback focused on details that only show up when a name badge is printed on site.
One event operations lead at a veteran event-management agency described the difference: “The difference between this and how we used to manage on-demand badging in our old platform is night and day.”
Another beta summary stated: “It feels like it was built by people who've actually printed a name badge on site before.”
An events lead at a major manufacturer, after running Greet against their requirements, stated: “This product delivers everything we've been looking for.”
The people who stand in the lobby when 300 attendees show up at once shaped the product. The shaping shows in details that were cared about. The details include inline name edit. The details include instant reprint. The details include the scanner that reads a dim phone screen.
Standard and Premium
Greet comes in two tiers.
Standard
Standard covers the core. Standard includes real-time check-in, on-demand badge printing, QR and name-search check-in, walk-ins, and kiosk mode. Standard includes offline operation, real-time dashboards, and two-way sync with Certain. Standard is everything a team needs to run a clean, connected check-in.
Premium
Premium adds depth for high-volume and regulated programs. Premium includes session check-out, group check-in, configurable workflows, two-sided and foldable badges, custom fonts, remote cloud printing, AI-powered feedback analysis, and an advanced sync engine. Premium includes the standalone and third-party-platform connections that let Greet run check-in for events on any system. When Greet is used next to a non-Certain platform, that connection lives in Premium.
We price Greet by the number of annual events you run on it. Greet is available as an add-on to Certain or on its own. The right tier depends on event volume. The fastest path is a quick conversation.
Why this matters now
Most revenue teams are pouring budget into agentic GTM. Gartner's 2026 CMO research shows marketers now put an average of 15.3% of their budgets toward AI. Gartner's 2026 CMO research shows 70% call becoming an AI leader a critical goal. Only 30% say their AI readiness is mature. Agents can score, route, and respond in seconds. Digital channels feed agents in real time. The event is the strongest source of in-person intent a company receives. The event stays invisible to all of it.
That's the gap Greet was built for. A sensor is put at the door. The sensor connects to systems already designed to act. The highest-intent moment of the event stops disappearing into a report. Forrester found that 82% of marketers can't quantify the data they get from attendee interactions today. Greet is where you start changing that.
Here's a question worth taking to the next event. If a buying committee from the most important target account walked into the lobby tomorrow morning, how long would it take for that committee to reach the account team in a form they could act on while the committee was still in the room? If the answer is measured in days, the event is invisible to the stack. If the answer is measured in seconds, running is different than most competitors.
The signal is at the door. Greet makes sure the stack sees it.
Greet works at certain.com/products/greet. A request can be made at request a demo.