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Power Template - How to use the Excel File Sections
Instructions for using “Power Template (Excel File Sections)” to configure event website and form content, including Banner, Agenda, Speaker, Sponsor,...
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Event Signals Part 1 of 2: The Event Signal Playbook
Event Signals Part 1 of 2: The Event Signal Playbook with seven plays that turn events into pipeline. Run plays today with first-party event data and ...
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Rockwell Automation Centralizes 200 Global Conferences with Certain
Rockwell Automation Centralizes 200 Global Conferences with Certain. Customer story describing the challenge of fragmented events, the solution using ...
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National Instruments Achieves Significant Cost Savings and Accelerates Lead Gene...
National Instruments customer story about Certain Platform and Certain Signal for standardized event execution and lead-to-sales engagement across glo...
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How Grand Connection Scaled Events with Certain's Smart Event Tech
Customer story about how Grand Connection scaled events with Certain Smart Event Tech, using Certain Platform and Touchpoint, to automate attendee man...
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End Networking Roulette: Let Next Gen AI Do the Matching
Video On Demand description for “End Networking Roulette: Let Next Gen AI Do the Matching,” including how Certain Event Advisor uses generative AI for...
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From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event ...
A practical eBook on using AI and event intelligence to turn every attendee moment into a buying signal, then convert engaged buyers into long-term br...
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Check-In, Reinvented: A Live Look at Greet with AMI
Video On Demand, 30 min watch. Certain and AMI show modern automation and mobile tech eliminate long lines, trigger real-time personalized engagement,...
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Stop Asking Boring Event Questions
Meet Certain’s AI Question Generator for event planners and marketers. Generate practical questions about attendee priorities, decision timelines, buy...
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How Do You Orchestrate Event Signals at Scale?
How do you orchestrate event signals at scale by capturing intent, readiness, and risk, delivering in seconds with context, and routing through shared...
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How Do You Defend Your Event Budget When It Keeps Getting Questioned?
Fix the timing problem first. Route high-intent event signals to sellers within minutes. Prove ROI with an event-sourced pipeline using timestamps fro...
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7 AI event plays that turn engagement into pipeline
Leadership article by Peter Micciche, CEO, Certain, describing seven AI event plays that turn engagement into pipeline with play-by-play guidance and ...
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What Buying Signals Appear Before an Event Even Starts?
Buying signals appear weeks before an event starts. Registration data reveals buying committee formation through account clustering, role composition,...
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Why Are Events the Best First-Party Data Source for Sales?
Events are the best first-party data source for sales because they produce more declared, attributable buyer behavior per person than any other channe...
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What Buying Signals Can You Capture at Event Check-In?
Event check-in captures two buying signals at once: behavioral arrival data and declared intent from a verified buyer, plus guidance on what each reve...
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The Highest-Intent Moment Your Agentic GTM Stack Can’t See
Revenue teams build agentic stacks, but event check-in runs as logistics. Run check-in as a sensor to capture declared buyer answers and feed real-tim...
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Data Retention Policy
Certain Information Technology Data Retention Policy. Covers data environments, backup tiers, encryption (TDE, AES-256), DoD 5220.22-M data destructio...
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PARTNERS
Certain partner ecosystem page describing partner types and a partner directory, plus sections on the Certain Partner Ecosystem and data-driven event ...
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SERVICES
Certain services include Consulting Services, Training & Enablement, Global Support, and Customer Success, plus Event Management Services, Global Even...
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About Us
About Certain: event technology partner for organizations, leadership team bios, and Our Values focused on trust, excellence, team wins, and deep care...
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Integrations
Certain Integrations connect marketing and sales ecosystems with connected event operations and insights, including SSO, REST APIs, and Certain Signal...
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HYBRID EVENTS
Certain HYBRID EVENTS page describes unified attendee experience, platform flexibility, cross-channel signals, AI personalization, unified analytics, ...
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VIRTUAL EVENTS
Certain virtual events engage virtual audiences and capture digital signals. Virtual signal capture, AI recommendations, real-time analytics, virtual ...
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ALL EVENT TYPES
Certain “ALL EVENT TYPES” page describes in-person, virtual, and hybrid event formats, badge scan signals captured, lead score 92/100, and push to sal...
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FOR SALES PROFESSIONALS
Certain for sales professionals turns event attendees into pipeline using real-time buying signals, prioritized lead lists, AI intent scoring, and CRM...
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FOR MARKETING EXECUTIVES
Certain for marketing executives. Event portfolio ROI: Pipeline Generated $4.2M, Influenced Revenue $12.8M, Cost per Lead $47, Avg Engagement 8.4. Eve...
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Certain — Marketing Operations
Certain connects event programs to your marketing stack for marketing operations. Capture buying signals, use AI-powered personalization, integrate wi...
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FOR EVENT PROFESSIONALS
Certain provides event professionals tools to streamline operations, create memorable experiences, and demonstrate revenue impact. Includes PCI DSS, G...
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SOLUTIONS
SOLUTIONS on Certain describes an Event Intelligence Platform that turns every interaction into pipeline, including Launch & Scale Branded Events, Mob...
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THE PLATFORM
Certain is the AI-powered Event Intelligence Platform that captures buying signals from every attendee interaction and delivers them in real time to y...
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Certain
Certain is an event intelligence platform that captures buying signals from every attendee interaction and routes them to your CRM while they are stil...
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What to Look for in AI-powered Event Technology
Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...