Stop Asking Boring Event Questions

January 20, 2026

Audience: Event planners and marketers.

Introduction

The article introduces an AI-powered Question Generator inside Certain.

The AI Question Generator is an AI-powered tool within the Certain platform.

The AI Question Generator helps event planners and marketers ask smarter questions.

The AI Question Generator asks questions that matter to product managers, marketers, sales and customer success.

There is no guessing in the process.

There is no staring at a blank survey wondering what to ask next.

What it does (and why you’ll care)

The AI Question Generator creates practical, insight-driven questions that go beyond surface-level feedback.

The questions are designed to uncover attendee priorities and challenges.

The questions reveal decision timelines and buying intent.

The questions reveal signals that sales and marketing can act on.

The user describes the event, the audience, and learning objectives.

The user hits Generate.

The AI performs the heavy lifting.

From there, the user reviews the suggested questions, selects what works, tweaks if needed, and drops the questions into a survey or poll.

The process is completed in minutes rather than hours.

Why this matters

Better questions lead to better data by eliciting attendee priorities, challenges, decision timelines, and buying signals.

Better data leads to better insights.

Better insights drive events that produce real outcomes, not just attendance numbers and feel-good survey feedback.

The approach is suited for professionals who want to turn events into a source of attendee insight and buying signals.

See it in action

The best way to understand the AI Question Generator is to watch it.

The 1:30 demo video shows how the AI Question Generator works and how easy it is to upgrade the value of the next event poll or survey.

Note: after viewing the demonstration, generic questions may no longer be used.