January 20, 2026
Meet Certain’s AI Question Generator
Polls and surveys should tell you something useful. Too often, polls and surveys don’t.
Most event surveys recycle the same tired questions. The tired questions are: Did you like the session? How was the speaker? Rate the venue..
None of the recycled questions tells you who your attendees really are. None of the recycled questions tells you what your attendees care about. None of the recycled questions tells you whether your attendees are actually in a buying mindset.
That gap is the gap Certain decided to close.
Certain added an AI-powered Question Generator inside Certain. Certain added the AI-powered Question Generator to help event planners and marketers ask smarter questions that actually matter to product managers, marketers, sales, and customer success. The AI-powered Question Generator removes guessing. The AI-powered Question Generator removes staring at a blank survey wondering what to ask next.
What it does (and why you’ll care)
The AI Question Generator helps event planners and marketers create practical, insight-driven questions. The AI Question Generator creates questions that go beyond surface-level feedback.
Questions designed by the AI Question Generator uncover attendee priorities and challenges. Questions designed by the AI Question Generator uncover decision timelines and buying intent. Questions designed by the AI Question Generator uncover signals sales and marketing can actually act on.
The AI Question Generator workflow is described in three steps. First, users describe an event, an audience, and what users want to learn. Second, users hit Generate. Third, the AI does the heavy lifting.
After generation, users review the suggested questions. Users pick questions that work. Users tweak questions if needed. Users drop the questions straight into a survey or poll.
Why this matters
Better questions lead to better data. Better data leads to better insights. Better insights lead to events that drive real outcomes, not just attendance numbers and feel good survey feedback.
Turning events into a source of attendee insight and buying signals is the goal. This page presents that goal as something for serious event planners and marketers.
See it in action
The best way to see the AI Question Generator is to watch it.
The page includes a watch instruction. The page instructs users to watch the 1:30 demo video. The video shows how the AI Question Generator works. The video shows how easy the AI Question Generator is to upgrade the value of a next event poll or survey.
Fair warning: once users see the demo video, users will never go back to generic questions again.
Download The Ultimate Guide To Event Buying Signals
Download The Ultimate Guide To Event Buying Signals is presented as a next step.
The page text describes the guide. The description says: Harness event buying signals to drive growth, capture sales opportunities, & maximize business impact.
Event Management Technology From Certain
The page lists “Event Management Technology From Certain” as a section heading.
Manage Events
A card heading is: Enterprise Event Management Software.
The card text says: Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform.
The card includes a button label: Learn More →.
Engage Attendees
A card heading is: Touchpoint.
The card text says: Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software.
The card includes a button label: Learn More →.
Analyze Performance
A card heading is: Event Intelligence.
The card text says: Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software.
The card includes a button label: Learn More →.
Browse Other Topics
The page includes a “Browse Other Topics” section.
The topic list is:
- ALL
- AUDIENCE ENGAGEMENT
- EVENT MARKETING
- EVENT MANAGEMENT
- EVENT PLANNING
- EVENT AUTOMATION
- EVENT IDEAS
- PRODUCT UPDATE
- EVENT INTELLIGENCE
- DEMAND GENERATION