Build and Manage an Event - Step 5

Step 5: Customize Look and Feel

Consider using the Certain event Display area to customize the interface for your websites and registration forms.

You have three options in Certain to configure the look-and-feel of your event:

The following table summarizes the advantages and disadvantages of each approach:

| Display Strategy | Advantages | Disadvantages | | Template | One click gets you started. <br> No additional configuration is needed to have a professional-looking online form. | Generic look-and-feel, not branded for your specific organization. <br> Without knowledge of HTML, users cannot easily make changes. | | Basic Display | Branding of the event is possible without knowledge of complicated programming techniques. <br> Fast and easy to implement. | Making complex changes is impossible. <br> Layout is inflexible. The banner image displays at the top of every page. | | Advanced Display | Alignment with the company or organization's existing branding is possible. <br> Top-quality, professional layouts can be created. <br> Graphics can be wrapped around the form. <br> Cascading Style Sheets can be used to optimize text formatting and the appearance of form fields. | Knowledge of HTML, web graphics creation and optimization, and Cascading Style Sheets is required. <br> Customization can be time-consuming. <br> Troubleshooting HTML problems can be difficult. <br> Using a simple text editor is possible, but many users rely on additional software which can be time-consuming to learn and expensive to buy. |

After finalizing the event look and feel, create marketing elements to communicate with potential attendees.

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