Build and Manage an Event - Step 5: Customize Look and Feel

Step 5: Customize Look and Feel.

Consider using the Certain event Display area to customize the interface for websites and registration forms.

You have three options in Certain to configure the look-and-feel of an event.

• Use a Certain built-in event template to create an event.
• Use basic-level settings in the Settings > Display tab.
• Use advanced-level settings in Settings > Display.

Advanced-level settings require knowledge of HTML, creating graphics for the Web, and style sheets.

The following table summarizes the advantages and disadvantages of each approach.

| Display Strategy | Advantages | Disadvantages | |---|---|---| | Template | One click gets you started. No additional configuration needed to have a professional-looking online form. | Generic look-and-feel, not branded for your specific organization. Without knowledge of HTML, difficult to make any changes. | | Basic Display | Brand your event without needing to know complicated programming techniques. Fast and easy. | Impossible to make complex changes. Layout is inflexible. Banner image displays at the top of every page. | | Advanced Display | Match your company or organization's existing branding. Create top-quality, professional layouts. Wrap graphics around form. Use Cascading Style Sheets to optimize text formatting and form field appearance. | Requires knowledge of Web programming in HTML, creating and optimizing graphics for the Web, and Cascading Style Sheets (optional). Customization can be time-consuming. Can be difficult to troubleshoot HTML problems. Although can be done with simple text-editor, most people use additional software which can be time-consuming to learn and expensive to buy. |

After an event look and feel is satisfied, create marketing elements to communicate with potential attendees.