Build and Manage an Event - Step 5

Step 5: Customize Look and Feel

Look-and-feel refers to the interface appearance and layout of your event pages.

Template is a built-in, pre-made structure used to create your event.

Three options exist in Certain to configure the look-and-feel of your event:

Use a Certain built-in event template to create your event.
Use basic-level settings in Settings > Display tab.
Use advanced-level settings in Settings > Display. This option requires knowledge of HTML, creating graphics for the Web, and Cascading Style Sheets.

The following table summarizes the advantages and disadvantages of each approach:

| Display Strategy | Advantages | Disadvantages | | Template | One click gets you started. No additional configuration needed to have a professional-looking online form. | Generic look-and-feel, not branded for your specific organization. Without knowledge of HTML, difficult to make any changes. | | Basic Display | Brand your event without needing to know complicated programming techniques. Fast and easy. | Impossible to make complex changes. Layout is inflexible. Banner image displays at the top of every page. | | Advanced Display | Match your company or organization's existing branding. Create top-quality, professional layouts. Wrap graphics around form. Use Cascading Style Sheets to optimize text formatting and form field appearance. | Requires knowledge of Web programming in HTML, creating and optimizing graphics for the Web, and Cascading Style Sheets (optional). Customization can be time-consuming. Can be difficult to troubleshoot HTML problems. Although can be done with simple text-editor, most people use additional software which can be time-consuming to learn and expensive to buy. |

After you are satisfied with the event look and feel, create marketing elements to communicate with your potential attendees.

Note: Help topics may include features about to be released.

Build and Manage an Event - Step 9
Build and Manage an Event - Step 6