Using Google Analytics to Track Events in Certain

Certain supports tracking page hits to your registration forms and event websites via a seamless integration to Google Analytics. The attached PDF, Using Google Analytics in Certain, is your guide to setting up Google Analytics in Certain. This guide provides instructions to:

1. Configure your event for Google Analytics 2. Add a Tracking ID to an Event Website 3. Add a Tracking ID to an Event Registration Form 4. Add a Tracking ID to a Certain Mobile Web App 5. Add a Tracking ID to a Speaker Portal

Google Analytics is a free service offered by Google that generates detailed statistics about the visits to a website. You can use it to track site activities such as site visits, page views, pages per visit, average time on site, referring URL, etc. To do this, you obtain a Google Analytics Tracking ID from Google, and add it to Certain. Certain uses it in the HTML of all the attendee-facing pages you wish to track in Certain.

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Guide updated for Certain 5.1. (Now includes reference to the new Speaker Event View.)