Customer Story, Grand Connection
How Grand Connection Scaled Events with Certain's Smart Event Tech
A full-service event management agency unified its event ecosystem with Certain, replacing fragmented vendors with one platform that automates workflows, standardizes branding, and unlocks scalable growth.
Industry
Event Management Agency
Company size
Fortune 100 & 500 clients
Certain products
Certain Platform, Touchpoint
THE CHALLENGE
Scaling without complexity
- Manual data entry and troubleshooting slowed operations
- Multiple platforms made it hard to deliver a unified event experience
- Disconnected systems made post-event insights difficult to track
- Without automation, growing the event portfolio required more resources
- Managing events across regions became increasingly complex
THE SOLUTION
Seamless, scalable event automation
- Automated attendee management and session tracking reduced manual work
- A unified look and feel across all events delivered a polished client experience
- Standardized templates enabled faster setup and greater efficiency
- Real-time analytics optimized performance and future planning
THE RESULT
Driving efficiency, engagement and growth
- Greater efficiency and scalability, the team manages more events without added overhead
- Stronger client relationships fueled by post-event insights
- Cost savings as digital tools replaced expensive printed materials
- Enhanced attendee experience through simplified registration and real-time updates
Quote
The Touchpoint app elevated our communication before and during events while significantly reducing costs. It also strengthened our vendor negotiations, giving us greater flexibility.
Tracy VanderMeer, CMP Founder, Grand Connection
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