How Grand Connection Scaled Events with Certain's Smart Event Tech

Customer Story, Grand Connection

How Grand Connection Scaled Events with Certain's Smart Event Tech

A full-service event management agency unified its event ecosystem with Certain, replacing fragmented vendors with one platform that automates workflows, standardizes branding, and unlocks scalable growth.

Industry

Event Management Agency

Company size

Fortune 100 & 500 clients

Certain products

Certain Platform, Touchpoint

Scaling without complexity

• Manual data entry and troubleshooting slowed operations
• Multiple platforms made it hard to deliver a unified event experience
• Disconnected systems made post-event insights difficult to track
• Without automation, growing the event portfolio required more resources
• Managing events across regions became increasingly complex

Seamless, scalable event automation

• Automated attendee management and session tracking reduced manual work
• A unified look and feel across all events delivered a polished client experience
• Standardized templates enabled faster setup and greater efficiency
• Real-time analytics optimized performance and future planning

Driving efficiency, engagement and growth

• Greater efficiency and scalability, the team manages more events without added overhead
• Stronger client relationships fueled by post-event insights
• Cost savings as digital tools replaced expensive printed materials
• Enhanced attendee experience through simplified registration and real-time updates

The Touchpoint app elevated our communication before and during events while significantly reducing costs. It also strengthened our vendor negotiations, giving us greater flexibility.

Tracy VanderMeer, CMP Founder, Grand Connection

See how others win with Certain

NATIONAL INSTRUMENTS

National Instruments hosts thousands of in-person events a year. With Certain, the global leader in test, measurement and control standardized event execution and accelerated lead-to-sales engagement across the entire program.

ROCKWELL AUTOMATION

Rockwell Automation runs more than 200 global events a year in nine languages. Certain replaced fragmented, regional tools with a single global platform that improved efficiency, lead quality, and real-time sales follow-up.