Customer story, Rockwell Automation
Rockwell Automation Centralizes 200 Global Conferences with Certain
Rockwell Automation runs more than 200 global events a year in nine languages. Certain replaced fragmented, regional tools with a single global platform that improved efficiency, lead quality, and real-time sales follow-up.
Industry
Industrial Automation
Company size
Enterprise, 30,000+ event registrants per year
Certain products
Certain Platform, Certain Touchpoint
THE CHALLENGE
A fragmented events program
- 200+ events and 30,000+ registrants per year across nine languages
- Each region chose its own way of managing events, creating fragmented data
- Inconsistent lead capture meant leads weren't being followed up on
- Inability to measure or deliver ROI from the global event program
THE SOLUTION
A single global event automation platform
- Implemented Certain Platform and Touchpoint as the unified event stack
- Centralized event and data management with executive buy-in
- Standardized templates for a consistent, brand-compliant attendee experience
- Powerful form builder and logic to capture critical segmentation data at registration
THE RESULT
Faster execution, better leads, true global scale
- Reduced time to set up and deliver events through reusable templates
- Vastly improved event lead quality, with sales following up on leads in real time
- Digitized and automated lead capture, no more spreadsheets or paper leads
- Increased productivity and reduced spend across the global team
Certain has made it possible for us to establish and implement an event management solution for managing global event data that our teams really trust.
Brad West Global Technology Manager, Rockwell Automation