National Instruments hosts thousands of in-person events a year. With Certain, the global leader in test, measurement and control standardized event execution and accelerated lead-to-sales engagement across the entire program.
Industry, Company size, Certain products
- Industry: Electronics & Software
- Company size: Enterprise organization
- Certain products: Certain Platform, Certain Signal
THE CHALLENGE
Event build, promotion and follow-up was incredibly manual.
- A significant portion of discretionary program budget was spent on events
- Thousands of event emails were created, often manually
- It took up to 14 days to follow up on leads generated from events
- No consistent process to build, promote, or measure event programs
THE SOLUTION
End-to-end event management integrated with the existing stack.
- Enterprise-scale flexibility with native integration into the marketing automation system
- Greater data and insights captured on every event attendee
- Fully automated lead follow-up across global events
- A single platform that fits seamlessly with the rest of the digital marketing strategy
THE RESULT
Lightning-fast follow-up and efficiency super powers.
- 86% faster lead follow-up time after integrating Certain Platform
- 88% reduction in time spent supporting events, with 10 events a day on average
- Events brought into the global go-to-market strategy as a measurable channel
- Stronger lead-to-sales engagement velocity across regions
Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.
Helena Lewis Chief Marketing Operations & Technology, National Instruments
MORE CUSTOMER STORIES
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Rockwell Automation Centralizes 200 Global Conferences with Certain
Rockwell Automation runs more than 200 global events a year in nine languages. Certain replaced fragmented, regional tools with a single global platform that improved efficiency, lead quality, and real-time sales follow-up.