📄 Content Pages

• Training Courses and Videos
  Training Courses and Videos page for Certain Academy with webinar recordings, product training courses, Touchpoint, Certain Digital, and Upcoming even...
• General FAQ - Integration Link Examples
  Integration Links can be inserted into e-mail messages and confirmations. This page provides example syntax for an Single Sign-On (SSO) link and a Pas...
• General FAQ - Using Username (PIN) Fields
  A username or PIN (Personal Identification Number) is a unique value assigned to a profile. The username enables attendee registration for future even...
• Certain Support AI Chat Bot
  Certain Support Chat Bot provides instant answers 24/7 from the Help Center and routes new support requests through the bot starting April 20, 2026.
• Developer Info
  Certain API 2.0 is a REST-based Internet API using HTTPS Basic Authentication. It defines GET, POST, and HTTP DELETE operations, plus API Rate Limit E...
• Power Template - How to use the Excel File Sections
  Instructions for using “Power Template (Excel File Sections)” to configure event website and form content, including Banner, Agenda, Speaker, Sponsor,...
• EVENT SIGNALS — PART 2 OF 2
  Event Signal Playbook Part 2 explains orchestration at scale for event signals, including the infrastructure layer, intelligence layer, field stack ca...
• The Event Signal Playbook · Part 2
  A guide for event programs to capture, orchestrate, score, and route behavioral buying signals in real time across a portfolio. Focus: orchestration a...
• Event Signals Part 1 of 2: The Event Signal Playbook
  Event Signals Part 1 of 2: The Event Signal Playbook with seven plays that turn events into pipeline. Run plays today with first-party event data and ...
• The Event Signal Playbook
  A playbook for revenue-minded event teams on turning registration, check-in, and badge intent into pipeline using seven AI-driven plays and measurable...
• Touchpoint Ignite — Event Apps for Exceptional Attendee Experiences
  Touchpoint Ignite delivers personalized, data-driven event experiences at scale with a mobile app and AI-powered insights.
• Connect with our Awesome Sales Team
  Sales contact form and department contact details for Certain.
• Rockwell Automation Centralizes 200 Global Conferences with Certain
  Rockwell Automation Centralizes 200 Global Conferences with Certain. Customer story describing the challenge of fragmented events, the solution using ...
• National Instruments Achieves Significant Cost Savings and Accelerates Lead Gene...
  National Instruments customer story about Certain Platform and Certain Signal for standardized event execution and lead-to-sales engagement across glo...
• How Grand Connection Scaled Events with Certain's Smart Event Tech
  Customer story about how Grand Connection scaled events with Certain Smart Event Tech, using Certain Platform and Touchpoint, to automate attendee man...
• Measuring Event Success Across the Funnel
  A funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue. Includes key takeaways and a funnel-aware KP...
• The Event Marketer's Guide to Generative AI Prompts
  A curated, copy-paste-ready library of generative AI prompts built for event marketers, organized by stage of the event lifecycle, with key takeaways ...
• 3 Proven Ways to Turn Event Leads into Revenue, Fast
  Video On Demand resource describing three repeatable plays to turn event leads into revenue, fast, with same-day sales alerts, personalized follow-up ...
• Turn Engagement Signals into Pipeline
  Turn Engagement Signals into Pipeline is a practical session on closing the loop between event engagement and pipeline, with a focus on speed-to-lead ...
• The Ultimate AI Tech Stack for Event ROI
  The Ultimate AI Tech Stack for Event ROI reference architecture for the AI-powered event tech stack: registration intelligence, generative content, si...
• Your Events are Talking, Are You Listening?
  Video On Demand session about event signals that go into spreadsheets and die there, plus guidance on wiring event behavior into sales motion for cont...
• The Ultimate Guide to Event Buying Signals
  The Ultimate Guide to Event Buying Signals explains event buying signals, the signal-to-pipeline workflow, and what good looks like using enterprise b...
• Event Personalization at Scale
  Event Personalization at Scale is a video on demand about how leading enterprise marketers personalize the registration journey, the agenda, and the f...
• The Top 10 Best Event Management Software Features
  Infographic that looks beyond logistics and presents the top 10 best event management software features with a scorecard for evaluating event platform...
• Certain Event Advisor Webinar & Demo
  A full webinar and live demo of Certain Event Advisor, an AI co-pilot that personalizes attendee journeys, surfaces buying signals, and helps sales an...
• Driving Event Value in 2026
  A 22 min guide playbook about shifting from individualized event ROI to a holistic event intelligence strategy across the entire program for the 2026 ...
• End Networking Roulette: Let Next Gen AI Do the Matching
  Video On Demand description for “End Networking Roulette: Let Next Gen AI Do the Matching,” including how Certain Event Advisor uses generative AI for...
• From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event ...
  A practical eBook on using AI and event intelligence to turn every attendee moment into a buying signal, then convert engaged buyers into long-term br...
• Elevating Event Experiences with Deep Audience Insights
  A 9-step playbook for driving, capturing, and acting on attendee engagement data to connect events to measurable business results.
• Event Strategies to Accelerate the Buyer Journey with Deep Insights
  How AI and event intelligence turn raw engagement data into deep buyer insights, so marketers can navigate event data challenges and accelerate every ...
• Ultimate Guide to Event Data Orchestration
  Ultimate Guide to Event Data Orchestration covers collecting, consolidating, and activating event data with integrations, AI, and event intelligence t...
• The Event Signal Playbook, Part 2 of 2
  The Event Signal Playbook, Part 2 of 2 explains event signal orchestration: a two-layer stack (Signal Connector and Signal) that captures, normalizes,...
• The Event Signal Playbook
  The Event Signal Playbook, Part 1 of 2, presents seven AI plays that turn event data into qualified pipeline, with registration as buying signals and ...
• Check-In, Reinvented: A Live Look at Greet with AMI
  Video On Demand, 30 min watch. Certain and AMI show modern automation and mobile tech eliminate long lines, trigger real-time personalized engagement,...
• Events Create Moments. Signals Turn Them Into Revenue.
  Events Create Moments. Signals Turn Them Into Revenue. explains signal density, turning event interactions into buying signals for revenue. August 20,...
• Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
  Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events explains signal classification, real-time intelligence capture, and actionabl...
• Architecting Events for ROI: The Fastest Path to Buyers
  Architecting Events for ROI: The Fastest Path to Buyers explains how owning the event cycle and data creates attendee buying signals and sales pipelin...
• Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
  Dreamforce 2025 Decoded explains seven event-marketing principles, from anchoring a strong theme to deploying AI and measuring business impact.
• The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
  A framework for Event Intelligence that turns event data into revenue intelligence using three pillars: capture buying signals, deliver signals in rea...
• Deep Dive into Event Intelligence: Capturing Event Buying Signals
  Deep Dive into Event Intelligence: Capturing Event Buying Signals. The article explains buying signals, separates real signals from noise, and discuss...
• Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
  A discussion of real-time signal delivery in Event Intelligence for revenue teams, including definitions, batch vs streaming architecture, buying comm...
• Introducing Event Advisor: How AI Is Transforming Event Personalization
  Event Advisor is an AI-powered recommendation application for events. It delivers personalized recommendations for attendees and helps event organizer...
• Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Ex...
  Orchestration at scale routes event buying signals to marketing, sales, and customer success with contextual delivery tied to actions, completing the ...
• Stop Asking Boring Event Questions
  Meet Certain’s AI Question Generator for event planners and marketers. Generate practical questions about attendee priorities, decision timelines, buy...
• Events are the Tried-and-True GTM Channel for B2B Companies in 2026
  Events are presented as the tried-and-true GTM channel for B2B companies in 2026, with emphasis on buyer access, signal capture, and speed for follow-...
• From Signals to Revenue: Making Event Intelligence Work for Your Team
  From Signals to Revenue: Making Event Intelligence Work for Your Team explains the Three Pillars of Event Intelligence: capturing buying signals, deli...
• Orchestrate At Scale: Turning Signals Into Systems
  Events represent buyer intent. The post defines a three-pillar framework for signal orchestration: capture signals, deliver them in real time, and orc...
• How Do You Orchestrate Event Signals at Scale?
  How do you orchestrate event signals at scale by capturing intent, readiness, and risk, delivering in seconds with context, and routing through shared...
• Introducing Greet: the check-in intelligence layer that works with anything
  Introducing Greet, a check-in and badge intelligence layer that captures event intent and delivers it to Salesforce, HubSpot, Marketo, or Eloqua throu...
• How Do You Defend Your Event Budget When It Keeps Getting Questioned?
  Fix the timing problem first. Route high-intent event signals to sellers within minutes. Prove ROI with an event-sourced pipeline using timestamps fro...
• How Do Events Reveal the Buying Committee?
  Events reveal the buying committee by surfacing cross-functional behaviors before CRM stages. The article explains event compression and how connectin...
• 7 AI event plays that turn engagement into pipeline
  Leadership article by Peter Micciche, CEO, Certain, describing seven AI event plays that turn engagement into pipeline with play-by-play guidance and ...
• What Buying Signals Appear Before an Event Even Starts?
  Buying signals appear weeks before an event starts. Registration data reveals buying committee formation through account clustering, role composition,...
• What Is the Hand-Raiser Problem at Events?
  What is the hand-raiser problem at events, and why event signals are stronger than digital signals, with advice for revenue leaders on capturing event...
• What Event Signals Should Customer Success Teams Watch For?
  Customer success teams should watch five event signals: time-to-value behavior, real adoption, single-threaded risk, value proof points, and expansion...
• Why Are Events the Best First-Party Data Source for Sales?
  Events are the best first-party data source for sales because they produce more declared, attributable buyer behavior per person than any other channe...
• Does the AI Agent You Pick Matter More Than the Data You Feed It?
  An article arguing that agent platforms converge when fed CRM records, enrichment APIs, and third-party intent data, while differentiation comes from ...
• Why Did Martech Never Integrate Events? The Category Left on the Table
  Martech never integrated events because the events business looked operationally messy to platform acquirers. Orchestration separates intelligence fro...
• What Buying Signals Can You Capture at Event Check-In?
  Event check-in captures two buying signals at once: behavioral arrival data and declared intent from a verified buyer, plus guidance on what each reve...
• The Highest-Intent Moment Your Agentic GTM Stack Can’t See
  Revenue teams build agentic stacks, but event check-in runs as logistics. Run check-in as a sensor to capture declared buyer answers and feed real-tim...
• The Event Is the New Sales Floor: How AI Turns Physical Presence Into Pipeline
  How AI turns physical presence into pipeline by explaining why digital engagement hides buyer intent and why real-time event intelligence gives seller...
• Start With the Revenue, Then Pick the Date: How to Plan an Event for Pipeline
  Start With the Revenue, Then Pick the Date: How to Plan an Event for Pipeline explains how event teams can plan around revenue objective before lockin...
• You Don't Have to Wait to Be AI-Ready. Your Events Already Produce the Signal
  You Don't Have to Wait to Be AI-Ready. Your Events Already Produce the Signal argues that event readiness is a ladder, not a gate, and events already ...
• Events Won the Budget. Orchestration Is How You Prove the Return.
  Events grew faster than any other marketing line this year. Proving event return is an orchestration problem, not a measurement problem, with proof bu...
• Data Retention Policy
  Certain Information Technology Data Retention Policy. Covers data environments, backup tiers, encryption (TDE, AES-256), DoD 5220.22-M data destructio...
• Check-In, Reinvented: A Live Look at Greet with AMI
  On-demand webinar: Check-In, Reinvented: A Live Look at Greet with AMI. Learn what you'll see, why to watch, speakers, and who it is for.
• Certain Product Support
  Certain Product Support Services include post-implementation help for Certain's SaaS Application, maintenance for errors and defects, and an SLA cover...
• SECURITY & PRIVACY
  Certain security & privacy page covering SOC 2 Type II, PCI DSS Compliance, and GDPR Compliance, plus Data Retention Policies, Enterprise Infrastructu...
• Pricing
  Certain offers flexible plans with custom quote pricing for Event Management Platform, Intelligence & Signals, and Touchpoint & Mobile, including Sing...
• PARTNERS
  Certain partner ecosystem page describing partner types and a partner directory, plus sections on the Certain Partner Ecosystem and data-driven event ...
• SERVICES
  Certain services include Consulting Services, Training & Enablement, Global Support, and Customer Success, plus Event Management Services, Global Even...
• LEARNING CENTER
  Prove event ROI. Accelerate pipeline. Guides, infographics, and on-demand webinars to help event marketers turn every event into measurable revenue.
• About Us
  About Certain: event technology partner for organizations, leadership team bios, and Our Values focused on trust, excellence, team wins, and deep care...
• CERTAIN EVENTSTREAM
  Certain EventStream brings real-time event data into the Oracle Eloqua campaign canvas. It automates event programs on Eloqua using Certain Signal, wi...
• Certain Greet
  Certain Greet is the on-site event check-in app that scans attendee badges, prints badges on demand, and routes attendance to your CRM in real time.
• CERTAIN EXPRESS
  CERTAIN EXPRESS is the fast-start edition of the Certain Platform for webinars, field marketing programs, and high-volume smaller events. It uses pre-...
• CERTAIN SIGNAL
  Certain Signal cleans, enriches, and routes event data from your event platform to your CRM, MAP, and sales tools, in real time, with no manual export...
• Integrations
  Certain Integrations connect marketing and sales ecosystems with connected event operations and insights, including SSO, REST APIs, and Certain Signal...
• Event Intelligence
  Event Intelligence provides dashboards, conversational AI, one data repository, and revenue attribution that connect session-level engagement to close...
• HYBRID EVENTS
  Certain HYBRID EVENTS page describes unified attendee experience, platform flexibility, cross-channel signals, AI personalization, unified analytics, ...
• VIRTUAL EVENTS
  Certain virtual events engage virtual audiences and capture digital signals. Virtual signal capture, AI recommendations, real-time analytics, virtual ...
• In-Person Events Easily Planned, Delivered & Repeated
  Certain's event management platform enables planning, delivering, and repeating in-person events with live support and Event Intelligence.
• ALL EVENT TYPES
  Certain “ALL EVENT TYPES” page describes in-person, virtual, and hybrid event formats, badge scan signals captured, lead score 92/100, and push to sal...
• FOR SALES PROFESSIONALS
  Certain for sales professionals turns event attendees into pipeline using real-time buying signals, prioritized lead lists, AI intent scoring, and CRM...
• FOR MARKETING EXECUTIVES
  Certain for marketing executives. Event portfolio ROI: Pipeline Generated $4.2M, Influenced Revenue $12.8M, Cost per Lead $47, Avg Engagement 8.4. Eve...
• Certain — Marketing Operations
  Certain connects event programs to your marketing stack for marketing operations. Capture buying signals, use AI-powered personalization, integrate wi...
• FOR EVENT PROFESSIONALS
  Certain provides event professionals tools to streamline operations, create memorable experiences, and demonstrate revenue impact. Includes PCI DSS, G...
• EVENT ADVISOR
  Event Advisor AI-powered attendee journeys with an AI Advisor personalized agenda, buying signals capture intent from every click, and capabilities fo...
• BUYING SIGNALS
  Buying signals for event engagement. Certain converts attendee interactions into actionable buying signals with an AI signal engine for intent scoring...
• SOLUTIONS
  SOLUTIONS on Certain describes an Event Intelligence Platform that turns every interaction into pipeline, including Launch & Scale Branded Events, Mob...
• THE PLATFORM
  Certain is the AI-powered Event Intelligence Platform that captures buying signals from every attendee interaction and delivers them in real time to y...
• Certain
  Certain is an event intelligence platform that captures buying signals from every attendee interaction and routes them to your CRM while they are stil...
• What to Look for in AI-powered Event Technology
  Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...
• Support Center
  Knowledge base and resources for Certain Platform workflows, guides, and API documentation.