Overview
Touchpoint helped a leading hearing aid manufacturer boost attendee engagement. The enterprise-level, medical device company runs a number of audiology conferences across the globe annually. They needed a cutting-edge solution that allowed them to grow their pipeline through events. With Touchpoint, they’re able to not only establish lasting connections through personalized attendee experiences – but also successfully grow their business.
> Touchpoint is a differentiator for us. It helps us grow our business because it sets us apart from other companies and allows us to provide an amazing attendee experience. > — Meeting Planner
Company Size: Enterprise Organization
Key Products: Certain Touchpoint
Industry: Medical Devices
The Results
Record Attendee Engagement
We dramatically increased attendee engagement with features like gamification and surveys, achieving a 97% in-event app download rate.
Incredible Booth Engagement
Touchpoint fostered increased engagement between attendees, partners and sponsors, resulting in over 3,100 booth check-ins.
The Challenge
Finding the Right Fit for an In-Event App.
We were looking for an event app that could support and promote their brand effectively at events, but after testing a number of event app solutions, they found the overall process of building the event app cumbersome and the attendee experience lacking.
The Solution
Working with Certain Touchpoint
Because they were already using Certain Platform for their event registration, they decided to try Certain Touchpoint as their event app. From the start, they were thrilled with the end-to-end experience that Touchpoint was able to offer.
> We found Touchpoint so intuitive and easy to use for both attendees & staff. Someone with no experience in Touchpoint was able to build an event in minutes. > — Meeting Planner
The Transformation
A Single, Global Event Management Platform
We saw a dramatic increase in attendee engagement through Touchpoint, reporting a more than 97% download rate for the app and record participation through features like gamification and surveys.
Our attendees were especially happy with features like:
- Personalized agendas
- Private, in-app messaging
- Push notifications with event updates and scheduling changes— including flight status or ground transportation changes
Touchpoint: Foundational for Our Event Success
Touchpoint really helps position us as cutting-edge, and is integral and foundational for our event success.
> — Meeting Planner
CERTAIN'S PRODUCT SUPPORT
Wonderful Customer Experience
Another major benefit for us was the Touchpoint customer experience. When we needed to consult an event app expert, she always found Certain’s service and support to be top notch.
“Everyone at Certain is willing to go the extra mile to help and really care. Their experts were incredibly responsive and even worked with me the weekend before one of our events.”
- Meeting Planner
ENGAGING ATTENDEES
Personalizing the Attendee Experience
We used Touchpoint to engage our attendees in a variety of ways, including
- Pushing out video messages throughout the event
- Utilizing the activity feed to help attendees connect both during and after the event
Touchpoint allowed us to really personalize the attendee experience and connect in ways we hadn’t been able to with other event app solutions.
PARTNERS & EXHIBITORS
Record Engagement Across the Board
Partners & Exhibitors also benefited from the increased engagement with attendees—there were over 3100 booth check-ins at this year’s conference, by far a record for the conference. Exhibitors at the event also captured record numbers of leads through Touchpoint.