Question
What is the Proper Way to Track Event Attendees and Participants?
Answer
Event participants (attendees) are individuals who attend events.
Event participants (attendees) can be tracked in a spreadsheet.
Event participants (attendees) can be tracked in a marketing automation system.
Event participants (attendees) can be tracked in a CRM system.
Event participants (attendees) can be tracked in your event management software.
An end-to-end event management system will track invitations.
An end-to-end event management system will track registrations.
An end-to-end event management system will track progressive participant profiles.
Progressive participant profiles include interests, discussions, and Q&A.
An end-to-end event management system will track session attendance.
An end-to-end event management system will track engagement.
An end-to-end event management system will track follow-up.
An end-to-end event management system will track additional data.
Certain Platform tracks event participants from prospect to attendee.
Certain Platform tracks participants to long-term customer status over many years.
This tracking covers not just in-person events, but online and on-demand attendance as well.
Information captured within Certain Platform is integrated with marketing automation and CRM systems.
Certain Platform also integrates with Certain Event Intelligence.
Certain Event Intelligence provides insight into individual events as well as across event programs and channels.
Other Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals
- Event Engagement Overview
- Why a Mobile Event App? Amazing Insights. That’s Why.