What is the Proper Way to Track Event Attendees and Participants?

Answer

Certain Platform is an event management product.

Certain Event Intelligence is a software that provides insight into events.

Event participants can be tracked in a spreadsheet.

Event participants can be tracked in a marketing automation or CRM system.

Ideally, event participants are tracked in your event management software.

An end-to-end event management system will track invitations.

An end-to-end event management system will track registrations.

An end-to-end event management system will track progressive participant profiles.

Progressive participant profiles include interests, discussions, and Q&A.

An end-to-end event management system will track session attendance.

An end-to-end event management system will track engagement.

An end-to-end event management system will track follow-up.

An end-to-end event management system will track much more.

Certain Platform will track event participants from prospect to attendee to long-term customer status.

Tracking includes not just in-person events, but online and on-demand attendance.

Information captured within Certain Platform is integrated with marketing automation and CRM systems.

Information captured within Certain Platform is integrated with Certain Event Intelligence.

Certain Event Intelligence provides insight into individual events as well as across event programs and channels.