Get the reports teams rely on every day. The intelligence leaders need to track ROI and improve performance at scale.
A Unified View of Your Events for Smarter Decisions
Modern event programs span multiple formats, tools, and touchpoints. Certain helps you connect the dots with state-of-the-art application-level reporting and an intelligence solution designed to unify event data across your full event ecosystem. With Certain, you can:
- Track end-to-end event performance by registrations, sessions, speakers, payments, and CE credits.
- Understand attendee behavior and preferences across engagement journeys.
- Ensure compliance with audit-ready operational reporting.
- Quantify event impact for executives and revenue teams.
- Optimize future programs using benchmarks and behavioral trends.
Reporting for Every Event. Intelligence for Your Entire Program.
Certain offers two complementary layers of reporting and intelligence. These layers help teams measure performance at every stage, understand what is driving results, and demonstrate business impact, from individual events to the full portfolio.
Application-Level Reporting
Monitor the pulse of your events with deep-dive analytics built directly into the Certain platform and solutions.
Real-time dashboards and highly customizable reporting help you stay on top of performance, adjust quickly, and keep stakeholders aligned on the metrics that matter most.
Curated Event Datamart
Certain Event Intelligence is an intelligence solution built on a curated event datamart.
It brings together data from Certain and other sources to deliver deeper dashboards, cross-event trends, and high-impact insights for program planning and executive reporting.
Actionable Reporting Across the Certain Platform
Each Certain solution includes reporting designed for the workflows of that product and the teams running it. You can answer key questions quickly and share results with stakeholders.
- Certain Events: Custom, actionable reports for registrations and logistics.
- Real-time Event Dashboards for key metrics.
- Detailed email analytics for transactional and promotional messages.
- Secure, tokenized reports accessible via external links (no login).
- Certain Touchpoint: Engagement reporting across journeys and touchpoints.
- Visibility into interaction patterns.
- Insight into which touchpoints drive participation and engagement.
- Certain Event Advisor: Analytics for recommendations served to attendees.
- Acceptance rate and engagement trends.
- Insight into what drives attendee action.
- Certain Signal: Monitoring of inbound and outbound data flow processed.
- Performance visibility and retries tracking.
- Operational assurance and reliability insights.
Insights Built on a Curated Event Datamart
Move from reporting what happened to understanding what’s driving performance, and what to do next. Certain Event Intelligence is an off-the-shelf intelligence solution designed for event organizations that need deeper insights across programs, regions, and event types.
With Certain Event Intelligence, teams can:
- Use pre-built, configurable single-event dashboards for deeper performance insights.
- Roll up results with multi-event dashboards across time, regions, and formats.
- Identify trends and patterns in engagement, attendance, and outcomes.
- Deliver executive-ready reporting that clearly communicates impact, and ROI.
Insights for Every Role
For Event Managers
- Monitor registrations, sessions, attendance, and fees with real-time event dashboards.
- Identify trends early and adjust communications or planning based on performance.
- Share live, tokenized reports with stakeholders and teams (no login required).
For Event Marketing
- Measure transactional and promotional email performance.
- See engagement patterns across touchpoints and journeys to learn what drives participation.
- Use clear reporting to optimize engagement strategies for future events.
For Leadership
- Prove ROI across multiple events and regions.
- Benchmark performance and identify growth opportunities.
- Deliver C-suite visibility with CRM-integrated metrics.
“Certain’s reporting capabilities are impressively robust. We can quickly generate reports and share live report links with others. The change report is our favorite feature.” – Event Manager
Turn Event Data into Decisions
Event leads can look the same on paper—but engagement tells a different story. In our webinar on demand, “Your Events Are Talking. Are You Listening?” we walk you through how to:
- Detect buying intent from session behavior.
- Prioritize the right leads.
- Give sales a clear action path.
Drive Greater Revenue and Results From Your Events
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