Overview
Certain is a leading provider of event marketing and management technologies.
Today Certain announced the launch of Touchpoint Stream.
Touchpoint Stream is a new intuitive solution for event professionals and marketers to deliver interactive experiences for virtual and hybrid event attendees.
Touchpoint Stream provides a flexible central platform for attendees to access live and on-demand content.
Attendees can engage with speakers, sponsors, event hosts and fellow attendees.
Touchpoint Stream captures attendee engagement through features such as live polling, surveys, chat, gamification and discussion boards.
Stream transforms that data into a tailored attendee journey throughout the event.
Businesses can use those insights to measure event success.
Businesses can inform future event and marketing decisions with those insights.
Executive Statements
"With the continued pressure from COVID-19 variants, event planners and marketers need flexible solutions that engage all audiences," says Peter Micciche, CEO of Certain.
"We designed Touchpoint Stream to provide support for event and marketing professionals who are looking for a single, intuitive platform to stream live and on-demand sessions."
"Unlike other event platforms that require integrations with third-party vendors for webinars, meetings, event websites and mobile apps, engagement, and data management, Stream offers a single solution for virtual and hybrid events."
Kaltura Partnership
To help deliver virtual content, Certain has selected Kaltura, a trusted provider of live, real-time and on-demand video SaaS solutions for the enterprise.
By embedding Kaltura’s virtual platform directly within the Touchpoint engagement app, Stream offers customers a proven, best-in-class live streaming experience.
"We’re thrilled to enable Certain to help their customers around the world deliver exceptional virtual and hybrid events with live streaming and videos on demand in a single, engaging experience," says Zohar Babin, EVP Platform and Growth at Kaltura.
Content Management and Data
Along with its streaming and engagement features, Touchpoint Stream provides a central content management platform for event hosts to design a fully branded mobile and web interface.
Data collected through Touchpoint Stream, whether in person, virtual or a combination of both, is made available through one easy-to-use platform, enabling immediate, personalized follow-up throughout the event.
Contacts
Katie Dolan for Certain
katie@unitedpublicaffairs.com