What is Audience, Participant, or Event Engagement?
Definition
Audience engagement is the dialogue at an event between the event participants, presenters, sponsors, and content.
Traditional approach
Traditional in-person engagement at events has been facilitated through the raising of hands and passing of microphones.
Technology-enabled engagement
Technology enables audience engagement for all event formats (in-person, online, hybrid, and on-demand) through mobile and web-based apps.
App capabilities
Mobile and web-based apps provide polls.
Mobile and web-based apps provide discussion threads.
Mobile and web-based apps provide chats.
Mobile and web-based apps provide online Q&A.
Mobile and web-based apps provide badge games.
Mobile and web-based apps provide leaderboards.
Mobile and web-based apps provide additional features.
Audience participation
Audiences can participate whether event attendees are in-person or virtual.