April 9, 2024
Impact on Revenue
Personalized experiences lead to higher engagement rates. by tailoring content, format, and interactions to match attendee expectations. This customization fosters a sense of value and loyalty among your audience. The required technology and resources to capture and deliver attendee engagement are essential to make this possible. Personalization is supported by understanding attendee preferences, behaviors, and engagement patterns so that content, format, and interactions align with expectations.
Introducing Touchpoint Ignite
Touchpoint Ignite is Certain's AI-powered extension of its award-winning event engagement app. It bridges the gap between deep attendee engagement data and actionable insights. Touchpoint Ignite enables marketers to delve deeper into attendees’ behaviors, preferences, and priorities, providing a more in-depth understanding of engagement dynamics. Features include:
- Event intelligence
- Attendee feedback loops
- Behavior tracking
Touchpoint Ignite equips event professionals with tools to craft impactful and memorable experiences. It provides a 360-degree view of audience engagement levels to inform tailored follow-up with individual attendees.
Getting Ahead of the Game
One of the most powerful capabilities of Touchpoint Ignite is its ability to offer insights that help marketers optimize future events. By analyzing historical data and current engagement trends, Ignite’s event intelligence engine can forecast attendee preferences and guide proactive strategy adjustments to align with audience expectations.
Consider a mid-sized tech conference that used Certain’s event intelligence capabilities to revamp attendee engagement. By analyzing engagement data, organizers found that interactive workshops and panels were the most attended and highly rated segments. They adjusted the schedule to include more of these sessions, resulting in higher attendee satisfaction and more efficient resource allocation.
Custom Insights with Conversational AI
Touchpoint Ignite’s AI-powered conversational capabilities provide instant access to tailored attendee data analysis and reporting. With an intuitive conversational interface, users can pose questions to generate comprehensive attendee data reports within minutes. Examples of prompts include:
- Please generate an executive summary for the Data Intelligence Forum.
- What was the overall feedback for the Better Together Workshop?
- Based on that feedback, what do you suggest we improve for our next conference?
- I am targeting marketing executives, does that change this suggestion?
Attendee engagement data can be captured through Certain Event App’s robust features, including live polling, surveys, gamification, social walls, and conversation boards. Those who understand and adapt to the audience’s needs will lead the pack. Touchpoint Ignite’s custom forecasting capabilities unlock the power of audience insights, turning data into dollars and attendees into advocates.
By embracing this technology, event organizers can boost revenue and elevate the full event experience, setting a higher standard for excellence in the industry.