Written Requirements
iOS App Store Title
- The iOS App Store Title is the official title of your iOS app on the iTunes store.
- It should be clear and distinct.
- Apple is asking for titles 30 characters or fewer.
Android Play Store Title
- The Android Play Store Title is the official title of your Android app on the Play store.
- It should be clear and distinct.
- Google is asking for titles 30 characters or fewer.
Device Display Title
- The Device Display Title is the short app name that appears under the icon on the iPhone screen.
- Anything more than 12-14 characters will have an ellipsis in its name.
Keywords
- Your app is searchable by application name and keywords.
- Please provide a comma-separated list of keywords that is no more than 100 characters long.
- This list cannot be updated unless the app itself is submitted again, so choose carefully.
- Do not include other app names or other company names.
- Note: The Google Play Store does not allow listing of keywords.
- As such any terms you want your app searchable by must be included in the description.
Description
- Your detailed description of the app can be up to 4,000 characters long.
- The first 580 characters will be visible on the App Store without the viewer having to click the '...More' button.
- Do not use HTML.
- And be sure to check your spelling and grammar carefully!
- We will use this description for both Apple and Android.
- Since Android Play Store listings do not allow keywords, be sure to use some pertinent search terms in this description.
Image Requirements
- Note: Please submit all the images below in PNG file format.
- To submit an iPhone/iPad app to Apple, you need to include the app icon.
- You do not need to provide screenshots of your app -- Touchpoint will create and submit those.
Icon (required): 2048 x 2048 pixels
- This square icon will be displayed at many different sizes, from 2048px down to 29px.
- We will resize the icons automatically for you.
- Please do not round the corners of the image -- Apple does this automatically.
- The primary display of the icon on an iPhone screen is 57x57 pixels.
- Therefore, while designing the 2048x2048 icon, please be aware that it needs to be designed simply so that it displays well at the smaller sizes.
- We also recommend you place your design on a solid color background and not a gradient.
- Recent iPhones and iPod Touches have high resolution displays, so the icon graphics and text will actually appear sharper on those screens than it does here.
- When you upload the icon, we will display the standard iPhone and iPad sizes so that you may review their appearance.
- Icon (required): 2048 x 2048 pixels
Related articles
- Developer Account Setup
- Image Specifications
- Login Options
- App Content Checklist
- Certificates And Provisioning