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Marketing Ideas
Guidance on promoting your event app with Touchpoint, including announcements, highlights, and distribution tactics.
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Adding percentage based discounts to your Event
Guide on creating and applying percentage-based discounts to event registrations, including promo codes and logic-based discounts.
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Event Setup: Attendee Types
Overview of Attendee Types, their uses, and how to set up new Attendee Types in an event.
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Fully customize an Email Template in Certain
Guidance on creating fully customized email templates for events or forms in Certain, including styling tips and an example.
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Troubleshooting - Payment Info Saving but not Processing on Complete Registratio...
Step-by-step troubleshooting for payment processing on complete registrations in Certain's form-based payments.
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Troubleshooting - Unable to Change Event's E-Commerce Account
Troubleshooting steps for changing an event's E-Commerce account in Certain, including currency lock and restoring deleted accounts.
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Tips – Chargebacks, Adjustments, Test Payments, and Refunds
Guidelines for handling chargebacks, adjustments, test payments, and refunds within payments and transactions.
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E-Commerce Accounts - Errors Received Through Cybersource Payment Attempts
Overview of common Cybersource payment errors and steps to resolve them.
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Administrators - Cybersource Setup Requirements
Instructions for administrators about Cybersource setup requirements in Certain Platform.
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Administrators - E-Commerce Verification Settings
Options for configuring E-Commerce verification settings in Certain, including AVS verification, ZIP and street matching, and CSC collection.
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Administrators - Enabling E-Commerce for Payment Processing
Information for administrators on how e-commerce works and how to configure within Certain.
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Managing Registrations - Cancellations and Refunds
Instructions to set up cancellation fees, cancel registrations and agenda items, and process refunds.
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General FAQ - Publishing Forms and Websites
Instructions on publishing online forms and websites in Certain, including how URLs are created and delivered to attendees.
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General FAQ - Setting Up Users
Overview of creating and managing system users and assigning user types in Certain.
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General FAQ - Setting Up an Event
Comprehensive guide to setting up an event in Certain, including event details, attendee types, agenda items, and display settings.
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Branding & Footer (Reviewer Portal)
Guidance on branding settings for the Reviewer Portal, including logos, header graphics, and sponsor links.
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Promo Codes – Quick Guide
Promo Codes Quick Guide is a brief PDF describing how to set up Promo Codes for use in an event. The Registration Groups as Promo Codes sub-module mus...
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Event Promo Code Import Wizard
Instructions to import promo codes for an event using the Event Promo Code Import Wizard.
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Discount Import Wizard
Instructions to import discounts via CSV using the Discount Import Wizard, including preparing the CSV and mapping fields.
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Accommodation Statuses
Define Booking Statuses and Action Codes for attendee accommodation bookings; used for internal event planning.
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User-Defined Column Details (Consolidation Reports)
Instructions for creating and managing user-defined columns in Consolidation Reports within the Certain platform.
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Payments and Refunds Summary – Current Account
A summary of all payments and refunds for all of the events in the current account, grouped by the payment type and date processed.
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Payments and Refunds Summary – Including Sub-Accounts
A summary of all payments and refunds for all events in the current account and sub-accounts, grouped by payment type and date processed.
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Allowlist IPs for Support Emails
Instructions to allowlist the IP address range used for Certain support emails.
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Event Intelligence - Key Metrics
High-level Key Metrics dashboard for event performance across registrations, attendance, engagement, and ROI.
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Advanced Template
Documentation for creating and editing the Advanced Template in the Certain platform, including Display Fields and Content File usage.
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Pay.gov - Response 4054
Guidance on Pay.gov Response 4054 data validation errors and fixes.
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ACH Refunds
Information about ACH refunds when using Certain Platform and instructions for processing refunds outside the platform.
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Deactivating a User From An Account
Administrators can deactivate users by changing their status to Inactive; deletion is not supported in the workflow.
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Integration Settings Needed for Stripe Payment Processor
Information on integration settings to use a Stripe account as a payment processor in an event, including unsafe processing warnings, editing settings...
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Using Agenda Items and Logic Rules to Apply Discounts
Instructions for using an agenda item and a logic rule to apply discounts on a registration form.
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Fees - Expiration and changing amounts
Explains how fees expire and how to change fee amounts in Certain, with examples and screenshots.
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Using Reports to Check if Emails Were Sent
Instructions to create and filter a Registration History Report to identify registrants who received a sent email.
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Mass Download of Profile Images using a Report
Instructions to mass download attendee profile images by creating a Registrations report and adding a custom column for image file paths.
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2025 Fall Release #4 (8.3.40)
Release notes for 2025 Fall Release #4 (8.3.40), including enhancements, bugs, tool tips, and user updates.
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2025 Fall Release #2 (8.3.38)
Fall 2025 release notes for version 8.3.38, detailing bug fixes across Content Blocks, Forms, Attendee Types, Payment Processing, and Reporting.
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2025 Summer Release #6 (8.3.36)
Release notes for the 2025 Summer Release #6 (8.3.36) of the Certain platform.
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2025 Summer Release #2 (8.3.32)
Release notes for 2025 Summer Release #2 (8.3.32), including bug fixes across Custom Statuses, Email, Event Dashboard, and more.
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2025 Summer Release #3 (8.3.33.1)
Release notes for the 2025 Summer Release #3 (8.3.33.1), detailing enhancements, On-Demand Badges, and bug fixes.
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2025 Summer Release #1 (8.3.31)
Release notes for the 2025 Summer Release #1 (8.3.31) in the Certain Help Center.
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2025 Spring Release #7 (8.3.30)
Release notes for the 2025 Spring Release #7 (8.3.30) detailing enhancements and bugs fixed.
-
2025 Spring Release #5 (8.3.28)
Release notes for the 2025 Spring Release #5 (8.3.28), including enhancements to Registration Administration and fixes for Agenda Items, Stripe paymen...
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2025 Spring Release #2 (8.3.25)
Release notes for 2025 Spring Release #2 (8.3.25), including enhancements and bug fixes.
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Build and Manage an Event - Step 10
Post-event tasks including closing registrations, refunds, and reporting for the Certain event platform.
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Build and Manage an Event - Step 7
Checklist to get ready for registrants before accepting online registrations.
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Build and Manage an Event - Step 4
Instructions for adding optional options to an event in Certain, including Agenda, Accommodation, Payments, Logic, Additional Registrations, Entry, an...
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Build and Manage an Event - Step 1
Step 1 in planning an event in Certain; gather essential details before starting.
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Delete/Delink Webinars from your Event or Sessions
Guidance on deleting or delinking webinars from events or sessions using Certain's Signal integrations, with step-by-step instructions.
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Signal Outbound Flows for Digital Events (ON24)
Steps to create outbound flows to send attendee data to ON24 for event-level or session-level webinars.
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Adding file attachments for email templates
Steps to attach files to email templates in Certain, including single attachments, Zip files, and external links.
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Preparing ON24 for Signal Integration
Guide to configure ON24 and Signal for the Certain Digital integration.
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Meeting Requests (Home)
Overview of the Meeting Requests (Home) page in the Certain Help Center, including filters, list view, and actions.
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Setting Up Digital Sessions
Guidance for configuring digital sessions with Zoom or ON24 using Certain Signal on the Certain Platform.
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Digital Events: Using Certain Signal with ON24
Guidance for configuring Certain Signal with ON24 for digital events, including prerequisites and step-by-step setup.
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Setting Up a Digital Event
Guidance on configuring digital events with Certain Signal and webinar providers Zoom or ON24.
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Digital Events: Using Certain Signal with Zoom
Guidance for configuring Digital Events in Certain Signal with Zoom, including prerequisites and setup steps.
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Promo Code with $0.00 fee/discount
Instructions to create a promo code with zero-dollar discount in the Certain platform.
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Choose Report Filters
Documentation on using report filters in the Certain platform, including Date, Standard, Drill-Down, and Advanced Filters for Reports/Analyze.
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API Fetch FAQs
FAQ about API Fetch, the data synchronization feature included with Certain Enterprise.
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Signal Integration with Advanced Webhooks Guide
Technical guide for integrating Certain Signal with third-party apps using Advanced Webhooks, including nested JSON support and Mappings.
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Signal Integration with Webhooks Guide
Guide to using Certain Signal to integrate with third-party apps via Webhooks, covering setup steps, tags, connections, flows, mappings, and diagnosti...
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Certain Signal: User Guides
PDF user guides to configure and use Certain Signal for third-party integrations.
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Check-In Settings
Branding and configuration settings for the Certain Check-In app used to check attendees in on-site.
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2025 Winter Release #5 (8.3.23)
Release notes for the 2025 Winter Release #5 (8.3.23) in the Certain Help Center.
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Promo Codes Guide
Guide to using the Registration Groups as Promo Codes module in Certain.
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Recurring Classes - What you need to know...
Overview of recurring sessions, delayed creation, fees, conflict checks, check-in, and edits.
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Event Automation
A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...
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How can I still deliver on my business objectives through digital events?
A guide for transitioning in-person events to digital formats with integration and engagement strategies.
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10 Things to Look for in the Best Event Management Software
A concise guide listing ten key features to evaluate in an event management platform.
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Why a Mobile Event App? Amazing Insights. That’s Why.
Overview of the rationale and benefits of using a mobile event app to capture attendee data and enable real-time insights.
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Seamless Event Payments with Certain + Stripe
Certain’s integration with Stripe enables fast, familiar payments for event registrations, sessions, and add-ons with secure, global infrastructure.
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Event Management Software For Virtual Events
Event management software for virtual events to engage audiences, leverage event intelligence, and scale thousands of virtual events.
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Bring Events Into Your Marketing Technology Stack
End-to-end event automation platform that aggregates event data into real-time insights for marketing operations.
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Drive a Higher ROI from Every Event
Marketing executives can improve ROI from events by leveraging rich attendee data, integrated lead scoring, and targeted content.
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In-Person Events Easily Planned, Delivered & Repeated
Event automation platform for in-person events enabling replication, efficiency, branding, scale and insights.
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Unify Virtual and In-person Audiences With a Consistent and Engaging Hybrid Even...
Hybrid event management platform enabling in-person and virtual audiences with engagement tools, branding, templates, and insights.
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Turn Event Engagement into Sales
AI-powered event management software for sales professionals that turns engagement into sales through AI-driven insights and optimized event experienc...
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Turn Event Data into Real-Time Revenue Acceleration
Certain Signal orchestrates event data flows to turn event interactions into actionable buying signals for marketing and sales.
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Training for Successful Events
Training resources to maximize event success on the Certain platform, including Certain University and Training Webinars.
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Your Event Success Is Our Priority
Certain’s team of event management consulting professionals brings extensive experience in building your events, templates, forms, website design and ...
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Take a Tour of Touchpoint Ignite Event App
A tour of the Touchpoint Ignite mobile event app highlighting key benefits and features.
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Take a Tour of Session Advisor
Take a tour of Session Advisor, including tour instructions and demo note.
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Your CEO Asks
ROI-focused page addressing resources and insights to deliver measurable return on investment from events.
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Where’s Your Event ROI?
Infographic about event ROI: 80% say lead generation is the #1 goal; 48% report any ROI metric.
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The Ultimate AI Tech Stack for Event ROI
Overview of Certain's AI-powered event technology stack to maximize event ROI.
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The Event Marketer’s Guide to Generative AI Prompts
Infographic about using AI prompts to drive registrations, personalize engagement, and deliver Real Event ROI.
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Setting Up Your Sales Meetings for Success
Infographic with tips for booking face-to-face sales meetings during events to drive pipeline.
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Scaling Event Intelligence for Business Success
A whitepaper outlining how to scale event intelligence across an entire event portfolio to measure ROI and impact.
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Measuring Event Success Across the Funnel
Infographic about evaluating event impact across the buyer journey and aligning event goals with funnel metrics.
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Marketing Event Automation Simplified
Download this infographic to learn about how combining data from marketing automation and events is a powerful way to deliver ROI.
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The Hybrid Event Strategy Playbook
An ebook outlining how to blend in-person and digital event experiences into a hybrid strategy.
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The Hybrid Attendee Engagement Journey
Infographic describing how to tailor attendee engagement to registration type for hybrid events.
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How Events Drive Revenue
Infographic detailing how events drive revenue.
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How Grand Connections Scaled Events with Certain
Video On Demand resource detailing Certain's event management technology solutions, including Enterprise Event Management Software, Touchpoint, and Ev...
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Gathering Attendee Feedback – Beyond the Event Experience
Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.
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The Event Marketing Playbook: Engagement Strategy
Guide outlining engagement-focused event marketing best practices to streamline execution and improve ROI.
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The Event Intelligence Playbook
A guide outlining ROI considerations, data challenges, and resources for event marketers.
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Certain Signal: Event Data in Action
Infographic about how Certain Signal filters noise to enable real-time action on event data.
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From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event ...
An eBook detailing how AI and event intelligence drive attendee engagement and revenue at events.
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3 Ways AI-Powered Session Recommendations Can Help Elevate Your Events
Video-on-demand resource exploring how AI-powered session recommendations can enhance event experiences.
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3 Proven Ways to Turn Event Leads into Revenue – Fast
Video on demand featuring three proven ways to turn event leads into revenue quickly.
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Event Marketing and Management Learning Center
A learning center with guides, infographics, videos, webinars, and whitepapers about event marketing and management.
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Request a Certain Demo
Form to request a demo of Certain's event management platform.
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Connect Certain with Your Application Ecosystem
Power your marketing and sales ecosystem with connected event operations and insights. Certain integrates across your entire enterprise stack, streaml...
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The Event Platform That Turns Engagement Into Revenue
Enterprise-grade event management platform that orchestrates attendee journeys, AI-powered personalization, and data-driven ROI.
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Certain Event Intelligence
Gain a 360-degree view of buying signals and analyze event performance to boost attendance, engagement, and revenue.
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Thomson Reuters Wins Big at the Stevie’s — Certain Proud to Power Their Success
Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and explains how Certain's AI-powered event technology powers engagement a...
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Certain Launches Touchpoint Stream to Power High Engagement Virtual and Hybrid E...
Certain announces Touchpoint Stream, a central platform for interactive virtual and hybrid events with live and on-demand content and attendee engagem...
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Certain Launches Touchpoint Ignite: Transforming Events with Deep Audience Insig...
Certain announces Touchpoint Ignite, an AI-powered event app that transforms engagement data into deep audience insights and actionable intelligence.
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Certain Integrates Stripe to Expand Global Payment Flexibility and Real-Time Rev...
Certain announces expanded Stripe payments integration to support 100+ methods, global payments, and real-time analytics.
-
Certain Announces Strategic Partnership with Capture Technologies to Enhance Eve...
Certain announces a strategic partnership with Capture Technologies to enhance on-site event operations and deliver real-time insights across the even...
-
Certain Launches Session Advisor, an AI-powered Personalization Solution to Acce...
Certain launches Session Advisor AI, an AI-powered personalization solution delivering scalable, personalized session recommendations to accelerate bu...
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Certain Launches Powerful Event Buying Signal Solution to Fuel Pipeline Growth a...
Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.
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Zoom | Partner
Zoom helps businesses and organizations bring teams together in a frictionless environment. Our cloud platform for video, voice, content sharing, and ...
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Stripe | Partner
Certain’s integration with Stripe enables fast, familiar payments for registration, paid sessions, and add-ons, backed by Stripe’s secure global infra...
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Samantha Smith Productions | Partner
Partner profile for Samantha Smith Productions on Certain.
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ON24 | Partner
ON24, the marketing technology leader helping enterprises deliver live and always-on digital experiences such as webinars, multimedia content hubs and...
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Meetingselect | Partner
Partner page describing Meetingselect, a global meeting management platform and venue sourcing provider with a large database of hotels and meeting sp...
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InEvent | Partner
Partner profile for InEvent outlining its global event management platform for virtual and hybrid events.
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EventOPS | Partner
EventOPS is an Event Resource Management system designed for your scaled event team – built to make requesting, budgeting for, and operating events st...
-
Demandbase | Partner
Partner page describing Demandbase, a targeting and personalization platform, and its event-focused benefits.
-
Attendee Management | Partner
AMi provides technology-based attendee management services using event registration software to help organizations simplify event planning and attende...
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A-Plus Meetings | Partner
A-Plus Meetings & Incentives is one of the country's largest and most respected certified woman-owned meeting companies. A-Plus Meetings & Incentives ...
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Thank You For Visiting Our Booth At IMEX America 2024
Resources from Certain at IMEX America 2024, including event intelligence playbooks and guides.
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What is Event Automation Software?
Definition of Event Automation Software: a technology evolved from traditional event management software to automate, personalize, and measure event m...
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Who Uses Event Automation Software?
FAQ detailing who uses event automation software and related solutions.
-
What is Event Intelligence Software?
Definition and overview of event intelligence software, including its purpose and capabilities across events.
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Turning Event Data into Gold – 7 Ways to Measure the Business Impact of Your Eve...
An on-demand webinar about transforming event data into meaningful insights.
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Transforming Your Event Data into Revenue and Results
On-demand webinar about Event Intelligence and turning event data into revenue and results.
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Igniting Event Experiences with Intelligence & AI
On-demand webinar about unlocking a deeper understanding of event attendees and delivering revenue from events.
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On-Demand Touchpoint Demo
Demonstration of the Touchpoint mobile event app by Certain, showing attendee engagement before, during, and after events.
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Gathering Attendee Feedback – Beyond the Event Experience
On-demand webinar about harnessing event data to unlock buyer intent and identify important buying signals.
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From Signals to Sales: Activating Intent Data from Events
This on-demand webinar shows how to translate intent data into actionable intelligence that drives pipeline and accelerates deals.
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From Attendee to Buyer: Deliver Experiences That Drive Growth
Overview of Certain's Attendee Experience platform powering personalized journeys, AI-driven insights, and integrated data to convert attendees into b...
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Request a Demo of Certain Event Advisor
Form to request a demo of Certain Event Advisor.
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AI-Powered Attendee Journeys
Event Advisor personalizes each attendee’s experience with AI recommendations, while capturing rich engagement data and intent signals.
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How Grand Connection Scaled Events with Certain’s Smart Event Technology
Grand Connection scales events with Certain’s Smart Event Technology to streamline workflows and enhance attendee engagement.
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Connect with our Awesome Sales Team
Form to contact Certain Sales and reach departments such as Support and Accounting & Billing.
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Contact Us
Contact page for Certain with a form to connect, and information for support and billing contacts.
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Request a Demo of Certain Buying Signals
Form to request a demonstration of Certain Buying Signals, featuring fields for first name, last name, company, and work email.
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What is Event Data Orchestration and Why it Matters
Blog post explaining how event data orchestration turns engagement data into actionable buyer signals to drive revenue and ROI.
-
What Is Data-Driven Marketing and How Does It Improve Your Event ROI?
Overview of data-driven marketing and its impact on event ROI, with steps to implement.
-
From Signals to Sales: How to Turn Event Engagement into Revenue
Recap of a webinar on activating event intent data to turn engagement into revenue and strategies to act on signals across pre-, during-, and post-eve...
-
Unlock the Power of Hosting a Product Session at Events: How to Gather and Lever...
Guide to planning product sessions at events to collect buying signals and turn insights into product strategy.
-
Events Create Moments. Signals Turn Them Into Revenue.
A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.
-
How to Turn Your Audiences Into Customers Using AI
Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.
-
Streamlining Event Data Analysis to Maximize Event Success
Overview of how AI-powered event data enables streamlined data analysis and improved event outcomes.
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Making Every Moment Count: Strategies to Boost Event Engagement and Impact
Strategies to maximize event engagement and impact using data-driven approaches and AI-powered tools.
-
Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
An analysis of real-time signal delivery in event data and its impact on revenue teams.
-
Maximizing Event Success with Signal-Based Solutions: A Catalyst for Marketers t...
Explores signal-based event solutions that connect attendee signals to marketing and sales to drive ROI.
-
Mastering B2B Event Strategy: Harnessing AI, Intelligence, and Insights for Succ...
A guide to mastering B2B event strategy using data orchestration, AI, and event intelligence to optimize attendee engagement.
-
Leveraging Event Data and AI for Business Success
Blog post recapping a webinar on event data, AI, and buying signals, with Touchpoint Ignite.
-
Introducing Event Advisor: How AI Is Transforming Event Personalization
AI-powered recommendations to personalize event journeys and drive engagement and revenue.
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Infographic: Measuring Event Success Across the Funnel
An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...
-
The Future of Events Is AI-Powered — Are You Ready?
Overview of AI-powered event management, Buying Signals, and personalized experiences to drive growth.
-
From Engagement to Revenue: Activating Event Buying Signals
Explains how event buying signals reveal buyer intent and how to activate them to drive revenue from events.
-
The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
A framework to convert event data into real-time revenue intelligence across marketing, sales, and revenue operations.
-
Architecting Events for ROI: The Fastest Path to Buyers
A guide to turning events into ROI by designing attendee value, signaling readiness to buy, and aligning formats with buyer stages.
-
Events as Living, Breathing Organisms
An exploration of treating events as adaptive, intelligent ecosystems driven by AI, intent signals, and real-time analytics to improve engagement and ...
-
Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
A detailed, seven-principle framework for turning events into revenue opportunities, inspired by Dreamforce 2025.
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Deep Dive into Event Intelligence: Capturing Event Buying Signals
Explains buying signals, their types, and how to capture them in real time for event intelligence.
-
Creating High-Impact Attendee Experiences with AI
Blog post describing AI-powered personalization and Session Advisor AI to enhance attendee experiences and drive revenue.
-
Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
Guide to turning event signals into revenue through signal intelligence and engagement insights.
-
The Impact of Deep Audience Insights on Event Success
Explores how deep audience insights drive event success and revenue, and introduces Touchpoint Ignite.
-
3 Ways to Spark Sales-Ready Conversations Post-Event
Three AI-powered strategies to convert event leads into sales-ready conversations: engagement signals, personalized post-event outreach, and AI-powere...
-
3 Steps to Creating Event Content that Drives Business Results
Three steps to create event content that resonates with attendees and drives business results using data orchestration and event intelligence.
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Event Planning and Management Blog
Blog covering event planning, management, and intelligence insights for marketing and sales teams.
-
Certain. Make Every Moment Count.
Overview of how Certain helps events become revenue engines through AI-powered engagement and data orchestration.
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Create Exceptional Attendee Experiences. Capture Every Buying Signal.
Certain enables events to deliver personalized attendee experiences and turn engagement into buying signals, accelerating the buyer journey and ROI.