Does the platform integrate with marketing automation tools?

**Does the platform integrate with marketing automation tools?**

✅ YES — Certain integrates with marketing automation platforms.

Short answer

- Certain provides native, bi-directional integrations and pre-built connectors to common marketing automation systems so event data and leads can flow into your marketing workflows in real time.

Details & how it works

- Native/bi-directional integrations and pre-built connectors (examples named: Marketo, Eloqua) let you sync attendee and engagement data to your marketing automation system for automated campaigns and faster follow-up. [Create Highly Engaging and Memorable Attendee Experiences](https://certain.com/solutions/event-professionals)

- Certain’s integrations page confirms it plugs into CRM, marketing automation, and other platforms, supports automated marketing workflows, and offers pre-built connectors plus open REST APIs. [Connect Certain with Your Application Ecosystem](https://certain.com/products/integrations)

- Customer example: National Instruments used Certain’s native integration with their marketing automation system to achieve much faster lead follow-up. [National Instruments Achieves Significant Cost Savings and Accelerates Lead Generation with Certain](https://certain.com/customer-story/national-instruments)

- For advanced real-time orchestration and no-code activation of buyer signals, Certain Signal can automate workflows and route event data across systems. [Connect Certain with Your Application Ecosystem](https://certain.com/products/integrations)

Suggested next step

- Check whether your specific marketing automation platform is in Certain’s connector list or if a pre-built connector exists; if not, Certain’s REST APIs and Signal can be used to integrate.

Which marketing automation platform are you using (or planning to use) so I can point to the most relevant connector or integration approach?