Guide
Event marketing accounts for a sizable portion of a company's marketing budget. CFOs and CEOs scrutinize event marketing expenditures. ROI stands for return on investment. Event marketers must prove ROI to secure funds for future marketing endeavors. ROI assessment was more challenging before the advent of robust digital event technology because data to support ROI was harder to collect. There was a greater dependence on analog data, requiring more manual labor and greater cooperation from event attendees. The quality of collected data could range widely, and attributing outcomes to specific touchpoints within an event could be impossible.
Explore Certain's Event Management Technology Solutions
Manage Events
- Enterprise Event Management Software
- Deliver and Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
Engage Attendees
Touchpoint
- Stay connected with guests before, during, and after virtual and in-person events with event engagement software
Analyze Performance
Event Intelligence
- Analyze and visualize event data extracted from any source with event intelligence software
Other Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals
- Event Engagement Overview
- Why a Mobile Event App? Amazing Insights. That's Why.