The Event Intelligence Playbook

Overview

• Event marketing can account for a sizable piece of a company’s marketing budget.
• This type of expenditure naturally draws a lot of scrutiny from CFOs and CEOs.
• Event marketers must prove return on investment (ROI) to secure funds for future marketing endeavors.
• Before the advent of robust digital event technology, collecting event data to support ROI was more challenging.
• There was a greater dependence on analog data, requiring more manual labor and greater cooperation from event attendees.
• Inevitably the quality of the data collected could range widely, and attributing outcomes to specific touchpoints within an event could be impossible.

Explore Certain's Event Management Technology Solutions

Manage Events

• Enterprise Event Management Software
• Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform

Engage Attendees

• Touchpoint
• Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software

Analyze Performance

• Event Intelligence
• Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software

Other Resources for Event Marketers

• Event Automation for Data-Driven Marketers & Event Professionals
• Event Engagement Overview
• Why a Mobile Event App? Amazing Insights. That’s Why.
• Drive Greater Revenue and Results From Your Events