Event marketing can account for a sizable portion of a company's marketing budget. The expenditure naturally draws a lot of scrutiny from CFOs and CEOs. Event marketers must prove return on investment (ROI) to secure funds for future marketing endeavors. Before the advent of robust digital event technology, collecting event data to support ROI was more challenging. There was a greater dependence on analog data. Analog data required more manual labor and greater cooperation from event attendees. Inevitably the quality of the data collected could range widely. Attributing outcomes to specific touchpoints within an event could be impossible.
Explore Certain's Event Management Technology Solutions
Manage Events
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
Engage Attendees
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
Event Intelligence
Event Intelligence is software that analyzes and visualizes event data
Event data from any source is analyzed and visualized by Event Intelligence Software
Other Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals
- Event Engagement Overview
- Why a Mobile Event App? Amazing Insights. That’s Why.