Getting the C-Suite on Board with Your Events Strategy

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Keywords: C-Suite, events strategy, ebook, buy-in, event management, Certain Platform, Event Management Technology Solutions

Document ID: resource_getting-the-c-suite-on-board-with-your-event-strategy

EBOOK

Research shows the C-Suite is more and more involved in day-to-day decision-making. Events strategy buy-in is more important than ever. Download the guide to get advice on selling to the C-suite.

Events have come a long way over the past two decades. They moved from paper check-in and manual exporting of registrant lists to fully integrated cross-channel event and marketing automation systems. These systems capture rich attendee data and launch personalized follow-up campaigns.

Event technology has progressed and the stakes have been raised. Recent research shows the C-Suite is becoming more involved in the day-to-day decision-making of technology initiatives and digital transformation efforts. CMOs, specifically, have been tasked with driving new technology initiatives and making businesses’ interactions with customers “more human.”

Explore Certain's Event Management Technology Solutions

Manage Events

Enterprise Event Management Software

Deliver and manage Virtual, Hybrid, In-Person, & On-Demand events anywhere with Certain Platform.

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Engage Attendees

Touchpoint

Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software.

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Analyze Performance

Event Intelligence

Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software.

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