Marketing Ideas

Building a great event app with Touchpoint

Congratulations on creating your event’s mobile application with Touchpoint.

Now it’s time to get the word out.

Announce that your event has a native app for the iPhone, iPad and Android.
Also announce that a mobile web version exists for Blackberry, Windows and other devices.
Highlight the most compelling aspects of your app.
Network with other attendees.
View the presentations.
Play the badge game.
See your own customized itinerary.
Participate in live polling.
Access the full agenda with maps and speaker bios, up-to-the-minute updates and important messages from the conference planner, an attendee list, exhibitor booth locations, and more.
Provide download and access directions.
Include the mobile web URL for your event.
iPhone and iPad users should use the Apple App Store.
Android users should use the Google Play Store.
Access the full agenda with maps and speaker bios, up-to-the-minute updates and important messages from the conference planner, an attendee list, exhibitor booth locations and more.
Communicate Wi‑Fi instructions, if applicable.

Send a dedicated app announcement email to your attendees.
Do not bury the app in a general conference email.
Share the benefits of the app and let attendees know if the aim is to go paperless.
Send another email the day before the event.

Announce the availability of the event mobile application in any physical mailings that are sent to prospective attendees about the event.
Also include a paragraph about the mobile app in the printed program guide, if you have one.

At the registration table, include a tabletop display highlighting the iPhone/iPad/Android app terms for the Apple App Store and Google Play Stores and the mobile web URL.
Hand out a note card upon check in and remind your representatives to mention the mobile app.

Have your speaker state the benefits of the app and show a slide of how to access the app.

Get your sponsors to donate prizes for drawings/giveaways for such actions as downloading the app, messaging or setting up profiles within the app or filling out an in-app survey.

Set up charging stations for mobile devices.
Conduct a quick demo at the start of the conference to show your attendees the benefits and how to use the app.
Finally, encourage speakers and key stakeholders to use the app and share the news.